This report analyses the impact of PESTEL and Porter's Five Forces on Harrods, including the importance of Porter's Value Chain activities and how information technology can improve the business. It covers the background of Harrods, its history, products and services offered, and the impact of social and technological factors. It also analyses the threat of new entrants, bargaining power of suppliers, and threats of substitutes. The report further discusses the importance of operations, marketing and sales, and firm infrastructure in Porter's Value Chain, and how they contribute to the company's success. Finally, it suggests ways in which Harrods can deploy information technology to improve its business and address issues related to it.