Impact of Internet Technologies on Retailing Sector: A Case Study of Harvey Norman

harvey norman

Executive Summary
The retail sector has been majorly facing the disruption in Australia. There are overseas business
which have entered in Australian market and thereby, hampering the market. With this, there is a
major change in the retail landscape as well, and the consumer where they have started becoming
tech savvy, affluent and busy as well. Hence, the expectations of the evolvement of technology
has been bringing a major change in the behavior of the people.
The aim is to focus on providing the recommendations and focusing on how the retail sector is
majorly changing due to the growth of technology and how it is bringing an impact on the
industry. It is recommended that Australia needs to work on reimagining the consumer
requirements and deal with the biggest challenges which the company can face in the next 5
years.

Contents
Executive Summary.........................................................................................................................1
Introduction......................................................................................................................................3
Current Operation of Harvey Norman.............................................................................................3
Research on Effect of Internet Technologies on Retailing sector...................................................3
Conclusion & Recommendations....................................................................................................5
Harvey Norman has been effective through internet technologies..............................................6
References........................................................................................................................................6
Appendices......................................................................................................................................8