MGT 3250 - Event Management assignment

   

Added on  2020-03-04

10 Pages1774 Words33 Views
Running head: EVENT MANAGEMENTEvent ManagementName of the student:Name of the university:Author note
MGT 3250 - Event Management assignment_1
1EVENT MANAGEMENTTable of Contents1.Type and dimension.................................................................................................................2Attractions........................................................................................................................................22.Brief analysis............................................................................................................................2a)Form of the event..................................................................................................................3b)Location and size..............................................................................................................3c)Budget considerations...........................................................................................................3d)Number of participants......................................................................................................43.Stakeholders.............................................................................................................................4Reference.........................................................................................................................................7
MGT 3250 - Event Management assignment_2
2EVENT MANAGEMENT1.Type and dimensionAustralian open is one of the major Grand Slam tournaments of Tennis held in Melbourne. Ittakes place in Melbourne Park every year in January. The men’s event started in the year 1905and the women’s in 1922. A change came in the event in 2008 when the court color was changedfrom green to blue. Moreover, a new court surface was also laid down in place of the SynpaveRebound Ace which was a hard surface made of synthetic rubber and polyurethane. It seemedthat the new courts are faster than the previous courts, but they are comparatively slower than thesurfaces used in the Wimbledon and US Open (Beech, Kaiser and Kaspar 2014). AttractionsThe competition between big tennis players in the Australian Open helps the tournamentto get huge ratings. The international broadcasters of the event also attract millions of viewers.The men’s final has an average of 4.4 million viewers in Australia and the women’s final had 1.7million viewers in average. The event had a record of 728763 viewers in the ground during thetwo weeks of Grand Slam. The recent Australian Open had 3.5 million which went up to 4.4million viewers, who tuned in to the TV channel to watch the final between Rodger Federer andRafael Nadal, thus making it the most viewed show in a decade. Eurosport which has thepermission to broadcast the four Grand Slams in various areas attracted an average viewer of 7.2million and the highest that it received was 116 million. The increasing appeal for AustralianOpen has witnessed a growth in the audience by 20% each year (Bradbury and O’Boyle 2017).
MGT 3250 - Event Management assignment_3

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