Event Sponsorship Assignment PDF
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Added on 2021-06-17
Event Sponsorship Assignment PDF
Added on 2021-06-17
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RUNNING HEAD: Event Sponsorship 0AUSTRALIAN OPENEvent Sponsorship
Event Sponsorship 1ContentsIntroduction................................................................................................................................1Details of Australia open tennis tournament..............................................................................1Community/ Social benefits.......................................................................................................2Markets and brand position........................................................................................................3Market segmentation..............................................................................................................3Brand attributes......................................................................................................................3Other sources of income.............................................................................................................3Possible sponsor types................................................................................................................4Sponsor proposal........................................................................................................................5Conclusion..................................................................................................................................6References..................................................................................................................................7
Event Sponsorship 2Introduction Australia open tennis tournament is world’s major tennis championship. The tournament is held at Melbourne Park in Melbourne, Australia. In this report a sponsorship plan and proposal is prepared. Being an event manager I have conducted an audit of the event. The tournament is permanently settled at Melbourne Park. The Australians often dominate the field of tennis internationally. The report includes the detail of Australian open tennis tournament. The details include the goals and purpose of event. The social benefits have beendefined which arises from the event. The market and brand position have been cleared out. The other sources of income generated from event have been discussed. Further the possible sponsor types have been expressed. Finally the sponsor proposal has been developed to targetone possible sponsor. At last the recommendations and key findings have been given. Details of Australia open tennis tournament The Australian open tennis tournament is grand slam tournament of the year. It was started in1905 by Lawn tennis association of Australia. The first tournament was held for men in 1905 and for women it was initiated in 1922. The tournament comprises of events for professional players. This tournament held annually over the last fortnight of January. It is all about fun and entertainment (Whiteside & Reid, 2017). The goals of Australia open tennis are to determine state singles, double and team championships. It is also the goal of Australian open to promote interest and provide opportunity for extensive competition in tennis. The final goal is to promote highest principles of nationality in interscholastic articles for tennis. The vision of Australia open is to connect more people to tennis. Australia outlines strategic vision for the future of sport. The vision summarises the key goals and methodologies for achieving them (Close, Lacey & Cornwell, 2015). It is helpful in advancing the prospects of tennis and facilitating partnership with state and territory member associations. The purpose of tennis tournament is to encourage participant of tennis and unite under a common rating language. Australian open tennis tournament is governed by the Tennis Australia. The authority promotes tennis and conducts domestic and international tournament on behalf of country including Australian open. The manual activities are present in the stages of tennis. It identifies the phases of development like explore (4-7 years), develop (7-
Event Sponsorship 320 years), encourage (10-12 years), enhance (12-15 years), cultivate (15-17 years) and performance (17+ years). Community/ Social benefits The Australian open is one of the most economically successful sports in the world. Tennis isa remarkably social game. Tennis tournament generates a variety of social benefits. It puts positive impact on individual, communities and society. The social benefits caused by tennis tournament are: It helps to expand social circles and building networks. It brings people together for a cause. Tennis helps to improve cognitive skills of society. It is a sport which involves a lot ofthinking and decision making. It encourages person to develop strategy and execute before analysing (Thompson, Martin, Gee & Geurin, 2017). Tennis boosts mood as it releases a chemical known as Endorphins which is producedby the central nervous system. It is a great stress reliever. The Australian open generates jobs and attracts millions of visitors which promotes positive image on society. Tennis is suitable for people of all ages and skill levels. It also reduces stress in society. A person can increase social skills as a result of interacting with each other. It has a positive impact on society. It contributes to employment and creates full time jobs. It puts positive impact of sport on education and increases progression to higher education (Turco, 2015). It provides access to research on the benefits of sports. It improves participation of young people and their numeracy scores. The tennis connect program was launched in 20014 aiming to improve understanding of tennis playing community. This program offered financial reward to the participating member associations, schools and coaches.
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