Strategic Management for Boeing and Airbus

Running head:
Strategic management
Name of the student:
Name of the University:
Author's note:

Heading1
Introduction
The aim of this paper is to study a case scenario related to strategic management for
international businesses. In order to understand the various factors that influence management
approaches. The case study being analyzed in this paper is that of Boeing Airlines and Airbus
which are two of the leaders in the airlines industry (Ansoff et al.)
Discussion
Forces that favoured both scenarios
Both Boeing and Airbus have been influenced by various factors due to which they had to
develop new strategies to improve their market sustainability, profitability and market
capture. These forces include:
 Changes in personal needs and expectation: the customer of the airlines indistries
have a dynamic range of needs and expectation that show high fluctuations. This is a
force based on the external environment that can provide a significant opportunity
for the business.
 Advent of new technologies: new technologies adopted by airlines companies have
caused a disruption in the operational processes in order to provide better performance
and more efficiency of the business. This is an external force that can provide new
opportunities for the business.