Launching a Health and Fitness App - Astra PLC Business Project Plan

Astra Plc is planning to launch a health and fitness app to engage more customers within 3 months. The app will help people track their vitamin and mineral intake, calories burnt, and provide virtual training. The target customers are young people and professionals. Success factors include retention rate, daily and monthly active users, and return on investment. The project schedule and milestones are outlined, and the reasons for building the app are discussed. The presentation concludes with an analysis of potential risks and references to relevant research.

Business Project Plan
PRESENTER NAME | COMPANY NAME

Introduction
 Astra Plc is planning to launch an application. In
this presentation the potential customers and all the
necessary functions of the application are
mentioned.
 The success factors of the present application are
also analysed.

Project Description
BRIEF DESCRIPTION OF THE PROJECT


Name of the Organisation: Astra PLC


Project Title: Health and Fitness app


Project Summary: launching a new health and fitness
app
• Project Time frame: 3 months

Objectives
To enhance the product portfolio
To engage more customers within 3
months

Deliverables
The application will help the people to track the requirement of vitamins
and minerals. It will keep track on the calories burnt by the person.
It will also work as virtual trainer for the people and provide them help at
the time of requirement. The application is made for the people who are
concerned about their health and fitness.

Success Factors
 There are some factors that help Astra Plc to measure the success and they
are as follows:
 Retention rate
 Daily Active Users
 Monthly active users
 Return On Investment

Project Schedule and Milestones

Why built it
 Diversify portfolio
 Enhance sales
 Brand image
 Technological capability
 Reduced risk

Potential
Customer
Choose who your potential
customers are:
• The target customers are youngsters who want to
be fit and healthy
• Professionals as they are concerned about health

PROJECT
SUCCESS
The effective decisions taken
by the company
Completing all the stages on
time
Team work with proper
cooperation and coordination

Conclusion
It is concluded that application will help to serve the
health and fitness freak people.
In the presentation the potential customers are
analysed so that they are served effectively.
The risk is analysed so that necessary precautionary
actions are taken.
The chances of success are also being evaluated in
the end of this project.

References
 Zhang, X., Hou, W. and Zhang, W., 2022. Simultaneous or sequential? Multihoming
launch strategies for mobile applications with consideration of promotion and switching
costs. International Journal of Production Research, 60(3), pp.977-998.
 Noei, E., Da Costa, D.A. and Zou, Y., 2018, October. Winning the app production rally.
In Proceedings of the 2018 26th ACM joint meeting on european software engineering
conference and symposium on the foundations of software engineering(pp. 283-294).

Thank You