Project Report: Launching Fitness and Health App by Astra Plc

Board Report

Contents
PART 1: COVERED IN APPENDIX.............................................................................................1
PART 2............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
Project Plan......................................................................................................................................1
Project Scope...................................................................................................................................2
Potential Risk and Mitigating plan..................................................................................................3
Project Success.................................................................................................................................4
CONCLUSION................................................................................................................................4
References:.......................................................................................................................................4
APPENDIX......................................................................................................................................5

PART 1: COVERED IN APPENDIX
PART 2
INTRODUCTION
A project plan is defined as the document which is being developed in order to guiding
the control along with executing the project. It is found as necessary to plan the project because it
act as the key successful factor of any project. The project for this report is the launch of a new
fitness and health app by the Astra Plc. This report deals with the project plan, scope, risk and
success of the project.
Project Plan
The project plan of the launch of a new fitness and health app involve several factors which are
being discussed under:
 Aim of project: The aim of the respective project is diversifying the portfolio of Astra
Plc as the company is dealing with the food supplements as it leads to the increase in
revenue generation along with brand equity.
 Project Title: “Launching Fitness and Health App” is the title of the respective project.
 Target Customers: The group of target customers include youngsters, athletes, social
media influencers along with the other sports professionals as they are found as more
fitness freak.
 Implementation of in app analytics: The fitness and health app involve several analytical
features which include track caloric intake tool, sharing feature of fitness, calorie
calculator, virtual trainer, result tracking and many others.
 Time Frame: 3 months
 Gantt Chart: It refers to the essential tool of project management which shows the
description of project plan. This chart is classified into two parts i.e. left and right. The
left side include the list of tasks. On the other hand, the right side include the timelines
and schedule bars in order to visualize the project.
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Project Scope
It is found as the way under which the limits are being set which clearly define the goals,
deadlines and deliverables related to the project. The main objective of launching the health and
fitness app of Astra Plc is bringing the improvement in the brand equity along with the
diversification in the portfolio of organisation. This app is providing the various convenient in
the app analytics to their users. Additional feature of the respective application is to share the
health programme on the several social media platforms. It influence the other people to
download the app and use it for the purpose of attaining their fitness goals. It result in the
increase in revenue and brand awareness as well.
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