Project Plan, Scope, Risk and Success for Health and Fitness App Launch Project of Astra Plc

PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
A- Project plan.............................................................................................................................3
B- Project scope...........................................................................................................................3
C- Project risk..............................................................................................................................4
D- Project success........................................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6
Appendix..........................................................................................................................................7

INTRODUCTION
The current report will be based on Astra Plc, which falls under the category of leading
organization in the UK. The report will highlight project plan, scope, risk and success, in the
context of a health and fitness app launch project that will take place in the next three months.
TASK
A- Project plan.
The current project is based on health and fitness application launch in the three years.
Management in the Astra Plc, creates the best plan for their app, including different activities and
practices they will take approach conduct in appropriate and practical manner. They will take
initiative to identify what customers want, and then conduct appropriate market research. After
that, they will approach to conduct competitive analysis, meet about features, functions and
interface. All these terms are included in planning process of current project. Along with these
activities the current project plan include more such as building mock up application, graphic
design template, code of app, beta build, launch to testers, and outcomes, on the basis of that
final changes will be done.
Description Start Date End Date
Duratio
n (Days)
Requirements stage (What the client wants) 10/3/2020 03/10/2020 0
Market research 03/10/2020 06/10/2020 3
Competitor Analysis 03/10/2020 05/10/2020 2
Meeting about features and functions 04/10/2020 04/10/2020 0
Meeting about interface 05/10/2020 08/10/2020 3
App landing page creation and publish 08/10/2020 13/10/2020 5
Build mock up app 11/10/2020 16/10/2020 5
Graphic Design template 10/10/2020 15/10/2020 5
Develop and code the app 11/10/2020 12/11/2020 32
Beta Build 12/11/2020 17/11/2020 5
Beta Launch to Testers 18/11/2020 19/11/2020 1
Beta Results 19/11/2020 21/11/2020 2
Makes changes and Launch App 01/12/2020 01/12/2020 0

B- Project scope.
Design of application-
The design of health and fitness application is unique because Astra Plc and its
management will add new and useful elements into that (Yin and et.al., 2021). As they will plan
to add algorithm, which defined as set of instructions that benefit user will take in form of
measuring calories, doing exercise, etc. Another elements that included in application design are
standardized visual look, clear content, navigation, interactivity, feedback, functional
minimalism, predictability and responsiveness.
Launch cost-
For purpose of launching a new health and Fitness application, it is essential for company
to set a specific amount, which it will consider as launch cost. It will require approx 94,350 for
achieving aim and objectives.
Social media integration-
In app purchase-
It is a kind of additional subscription or content that people buy inside the applications
(Rautela, 2021). In case of health and fitness app, management will add this feature, which
enable users to purchase other additional benefits such as dietary plan, etc. by paying extra
charges, for that inside the app.
App customization-