This report discusses the project plan for launching a health and fitness app by Astra Plc. It includes the aim, target customers, implementation, time frame, Gantt chart, project scope, risks, and success measures.
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Project plan for health and fitness app
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Table of Contents INTRODUCTION..........................................................................................................................1 MAIN BODY...................................................................................................................................1 Project plan.............................................................................................................................1 Project scope...........................................................................................................................2 Project risk..............................................................................................................................2 Project success.......................................................................................................................3 CONCLUSION................................................................................................................................3 REFERENCES...............................................................................................................................4
INTRODUCTION Project planning is a process of making the strategies for the completion of the project within a specific time period. Health and fitness in very important for the people whether they are employees of an organisation or not working people. It helps in maintaining the balance of the body through the physical activates and by having vitamin and mineral based foods. In this report, Astra Plc has been taken into consideration which is a small size company which involves in the business of selling food supplement that are based on the vitamins and minerals. The company is going to launch a new application for the health and fitness to diversify its portfolio. The report will elaborate the project plan with the help of the Gantt chart and the scope of the project. The report will also cover the risk that are associated with the project and also measure the success of the installation of the application. MAIN BODY Project plan Astra Plc is going to launch new application for their health and fitness for which the project plan will be made which are described as under: Aim of the project:The aim of the project is to diversify the portfolio of the food supplement that are based on the vitamins and minerals and increase the brand awareness of their products among the customers(Morel and Gomez, 2021). Project Title:The title of the project is “Launching of health and fitness app”. Target customers:The targetcustomersof the company willbe the youngsters, professionals, social media influencers and the athlete etc. Implementation of in app analytics:The app will contain the calorie calculator, water intake tool, virtual trainer, sharing option for fitness, result tracking such fitness progress, blogs on fitness goals and so on. Time frame:The app will take three months to be completed. Gantt chart:It is a tool which help team to make plan or set the task according to the time frame so that it can be completed with in a specific time by allocating the resources. 1
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Project scope It is component of the project planning which refers to the process of setting the time line for the project and defines the goals and deadlines so that the company can achieve its target. The project scope includes the projects goals, products, attributes, task, deadlines cost etc. This help the organisation to complete the task with specific cost and available resources. In relation with the Astra Plc, it is going to launch the new application for the health and fitness which help in increasing its business(Ajmal and et.al., 2021).The company can get the goals by providing the application to the users with good features which assist in increasing the brans awareness of the company. The scope has been defines as under: Design of the app:The app will be designs as it can include the personalisation of the userssuch as age, gender, height,weight etc., tracking the matrices, push notification, social sharing, fitness blogs and option of the goal setting. Launch cost:The launching cost of the fitness app include the standard average cost that is 40000-70000 US dollars. Social media integration:It will include the social media sharing option so that the user can share their progress with the other users. It also include the targeted customers such as social media influencers because they are highly self conscious for their health. In app purchase:It will involve the extra features that are provided only after the payment made by the users. The features may include the training plans, personal support, extra health or routine exercise tips through the audio or video. App customisation:It will contain the customisation so that the needs of the user can be fulfilled through the customised app theme, individual app store listing and so on. Testing of app:It also include in the scope of the project because the app is tested before launching it so that any deviation occurs or found technical error so that it can be resolved. Launching of app:After the test, the app is ready to launch by setting the mobile app's landing page. Project risk It is an uncertain event which may occur during the projects or after completion of the project. The risk may impact the project of the business as it negatively impact the progress the 3
project(Zhang and Guan, 2021).With reference to Astra Plc, the project may involve the following risk which are discussed as under: RiskProbabilityImpactOwnerMitigation plan Cost overrunsMediumHighProject manager The Gantt chart help in mitigating the overrunscostbymonitoringthe progress continuously. Delayinapp design LowLowSoftware developer The company target is three months for designing the app so there is less chances for delay. Designand compatibility issues HighMediumSoftware developer By developing the strong architectural plan to attract the customer. Competition from the other apps HighHighProject manager Thecompanycananalysethe competitors through the feedback and provideeffectivefeaturetothe customer to mitigate the risk. Project success The project can be successful when the objectives of a project can be met by the organisation within a set budget and specific time frame. As regard with Astra Plc, it can measure the progress by setting the Key performance indicators so that it can measure the performance and observe that the set goals are met. CONCLUSION From the above discussion, it has been concluded that the project planning is important for an organisation to meet the goals in specified time or under the budget. Thus, the report has discussed about the project plan, scope for launching the app for the health and fitness so that the business can be in creased by an organisation. 4
REFERENCES Books and Journals Morel, S.D. and Gomez, N.A.G., 2021. Improving On-Time First Case Starts: An Integrative Review and Quality Improvement Project Plan.Journal of PeriAnesthesia Nursing,36(6), pp.717-723. Ajmal and et.al., 2021. Managing project scope creep in construction industry.Engineering, Construction and Architectural Management. Zhang, Y. and Guan, X., 2021. Budget allocation decisions for project risk response.Kybernetes. 5
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