Entrepreneurship and Business Model Analysis of Health Hero

This essay analyzes the entrepreneurship and business model of Health Hero, a healthcare service provider company, using tools such as PESTLE analysis, Porter's Five Forces analysis, and SWOT analysis. It also discusses the external factors that influence the company's performance and growth, such as political, economic, social, technological, legal, and environmental factors.

Essay

Table of Contents
INTRODUCTION...........................................................................................................................3
ESSAY.............................................................................................................................................3
CONCLUSION..............................................................................................................................10
RECOMMENDATION.................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
The essay is based on the entrepreneurship in which business model, market and
competitor analysis is conducted in order to assess the potential of early stage business start-ups
that has demonstrated market fit. In this essay many models and tools are implemented such as
pestle analysis, porter’s five forces analysis and SWOT analysis. Pestle analysis is conducted in
order to identify the internal and external factors which can influence the performance and
profitability of business. SWOT analysis helps in identifying the potential ability of business to
compete in competitive environment whereas porter’s five forces help in ascertaining the
marketing positioning of company (Gupta and Rokade, 2016) . For accomplishing this essay the
chosen entrepreneurship business in Health Hero, it is a health care service provider company.
The brand focuses on creating community based partners such as doctors and hospitals in order
to manage the full spectrum of patient needs and care. Health Hero platforms help organizations
to manage spectrum of self care to support needs and wants of people. The services through
which Health care system can help to connect are food, housing, transportation and employment.
Company focuses on scheduling services and easily coordinates with hospitals and doctors.
ESSAY
The business model helps in determines the rationale of how an organization delivers,
creates and captures the value. It is important for entrepreneur to refine and develop business
model for themselves which helps in showing clarity about what they are doing an also discuss
with partners and colleagues. Business model helps company to identify the opportunity in their
external and internal environment. It mainly covers four key areas of any venture such as
offering, financial viability, customer and infrastructure. There are also nine building blocks
which helps in describing and assessing the business model such as customer segments,
channels, revenue streams, value proposition, customer relationship, key resources, key
partnership, key activities, cost structure and revenue stream.
The main customer segment of Health Hero is patients which want advice with doctors.
They mainly focus on all age of customers and provide their services in many countries. The
customers of Health care have similar needs and problems which are addressed by doctors and
specialized people (Hong and et. al., 2018). Value proposition of company includes the services
which are provided by company in order to attract more and more customers towards the brand.

The application of Health Hero offers seamless user experience due to which patients can
interact with doctors any time and from anywhere. They can easily consult with doctors and tale
advice from them. The channels which are used by Health Hero are social media platforms and
their own website. These platforms help in reaching to large number of people and also make
easy for customers to avail the information about the services rendered by Health Hero. The
brand mainly focuses on maintaining positive and healthy relationship with customers in order to
make them loyal towards the brand and create strong customer base. The customers of Health
Hero are dedicated towards the brand due to its quick services at affordable price. The key
resources of Health Hero are its human resources, financial resources and doctors. These are the
resources which help in increasing the growth and productivity of business. The key activities
which are performed by Health Hero are marketing and health care services provider. Health
Hero have recently paired up with phlo in order to provide better services to its customers and
provide them medical facility while sitting at home. In pandemic, people prefer to sit at home
and avail all the benefits which are provided by hospital and doctors. The cost of Health Hero
comes through providing health care services to its customers. The other cost expenses which are
incurred by the application is salary of employees, investment in research and development and
focusing on providing new services.
Pestle analysis is one of the strategic management tool which helps company to make
strategic decision correctly by focusing on external trends and factors of external environment.
The pestle analysis of Health Hero takes into account the most important external environment
factors that could influence the profitability and growth of business.
Political factors generally creates a huge impact on the business performance, it includes
many elements which must be considered by organisation while running business in UK market.
The few political factors are government stability, tax policy, competition regulation and trade
blocks. It is important for Health Hero to identify the political stability of UK market as if there
is high political stability it can provide stable and friendly business environment with high
growth trends (Kazungu, and et. al., 2018. Health Hero provide medical services in different
countries due to which it is necessary to focus on changing policies of country in which they are
operating. If country has favorable tax policy it can help in expanding the business in easy
manner. Favorable tax rates and government subsidies allows Health Hero to maintain

competitiveness by controlling the cost of conducting business. Organization must also focus on
the competition regulation in UK market and identify their competitors in UK market in order to
develop effective strategy and gain competitive advantage in market.
Economic Factor is another factor which influences the productivity and growth of
business. There are various economic factors which influence the growth and profitability of
business such as inflation rate, interest rate, consumer spending trends and unemployment trends.
The GDP growth rate helps in determining the ability of Health Hero to pursue its long term
strategies. It is important to determine GDP rate of country in which Health Hero is dealing so
that they can identify the ability of consumers to spend more on offered products. When
company offers their products in high unemployment country it signals the availability of surplus
labor at comparatively low wages. Due to COVID 19, the economy of country is influencing but
in the tough time of pandemic, Health Hero is focusing on providing medical services to its
customers in order to prevent from spread of disease. Despite of the heavy loss in Economy,
Health Hero is contributing their best efforts in improving the economic development of UK
market. It is necessary to identify the consumer spending trends as it can influence the economic
indicators such as interest rate, unemployment trends and inflation rate.
Social Factor is other factor which creates a huge impact on the productivity and growth
of business. Due to COVID 19, consumers are demanding services online in order to stay away
from human contact and maintain proper social distancing. In pandemic, Health Hero provides
medical advice and remote access to doctors and experts clinicians directly to insurance policy
holders, patients and employees. In UK market, there is high consumer spending which helps in
increasing the overall consumption patterns and health of economy (Tawfik and et. al., 2019).
Health Hero mainly targets people of different age which allows company to create larger
consumer population base. A moderate to high middle class people are considered as brand
ambassador for Health Hero and also encourage younger population to become loyal customers.
Due to pandemic, people are becoming more health conscious and adopting health and wellness
trends due to which it has translated into consumption patterns and decisions. Health Hero has
introduced health aspects in its marketing and also focusing on adding features of health in their
products as per behavioral assessments and consumer research. Due to the increased health
conscious, Health Hero is focusing on CSR initiatives including the physical, mental and
emotional health and well being.

Technological Factor is also a factor which influences the performance and growth of
business. The technological factors mainly include technological infrastructure, use of social
media, internet penetration and investment in research and development. In order to compete in
the tough time of COVID 19, Health Hero is focusing on implementing new technology so that
they can compete and sustain in market for long run. UK have strong infrastructure with regards
to technology and also they have high rate of technological advancement and development. By
focusing on improved technological infrastructure it helps in attracting foreign direct investment
which leads to further advancement and development. Health Hero is focusing on providing
health care advice to its customers and promoting their brand so that they can they can provide
more health care benefits to maximum customers (Mitchell and et. al., 2020). The brand also
focuses on conducting research and development activities in order to identify the needs and
demand of customers in UK market. Health Hero also promotes their business in various social
media marketing platform such as Instagram, Whatsapp, Facebook, Twitter and many others.
Legal Factor is another element which must be considered by Health Hero in order to
run the business in effective and efficient manner. The brand operates their business in various
country, it is important for Health Hero to identify the legal laws and rules of each country so
that company can remain away from any legal disputes and conflicts. There are various legal
laws which must be followed by organisation such as employee protection laws, consumer
protection laws and intellectual property laws. Due to COVID 19, UK government has imposed
various laws which must be followed by organisation in order to prevent people from disease and
do their services in effective and efficient manner.
Environmental Factor is last factor which influence the profitability and growth of
business. The environmental factors mainly include recycling, waste management, green
consumption and renewable energy investment. In UK market, there is increased focus on
recycling and environmental sustainability (Pierce and et. al., 2021). Consumers are becoming
more demanding and aware about the ways for recycling products. It is important for Health
Hero to focus on environmental aspects and ensures that they must not damage the environment.
People are focusing on green consumption which helps in increasing green consumption. Health
Hero regularly engages in environmental friendly CSR activities.

Porter’s five forces model helps in assessing and evaluating the competitive positioning
and strength of organisation. Through this model, company can shape the competition within
industry.
Bargaining power of buyers generally determines the pressure which is put by
consumers on business organisation in order to produce high quality of services at affordable
price. The bargaining power of buyers mainly influences the ability of company to achieve their
business goals and objective. In Health care advice provider, the bargaining power of buyers is
high as there are many competitors of Health Hero due to which it becomes easy for customers
to switch the brand. The high bargaining power of buyers generally influences the profitability of
business and also makes the industry more competitive. The reason behind high bargaining
power of buyers are low switching cost, number of sellers are high and more concentrated
consumer behaviour. In order to tackle the issues related to bargaining power of buyers it is
important to diversify and increase the customer base by offering the high quality of services in
pandemic.
Bargaining power of suppliers in health service provider is high as they adopt different
tactics in order to reduce the product availability, in caressing the price and reducing the quality
of product or services. The strong bargaining power of suppliers can cost the buyers and also
increase the competition in industry. Health Hero has many suppliers such as doctors, hospitals
and telehealth expertise. In order to tackle with high supplier’s issue, it is necessary to focus on
strengthening its position against suppliers by focusing on decreasing the dependency on one or
few suppliers. Health Hero must also focus on developing good and healthy relations with
suppliers as it helps in improving the supply chain efficiency. By maintaining the positive
relations with suppliers, company can provide effective services to its customers without facing
any problem (Lau and et. al., 2020).
Threat of new entrant is also a factor which determines the effectiveness of industry. In
health service provider industry, there are low chances for new companies to enter as it requires
huge investment. The threat of new entrant mainly determines how new market players impose
threats to the existing market players. There are various challenges and issue which is faced by
new entrant. In UK, there are many competitors in health care service provider which focuses on
providing health care advice through specialized and highly skilled doctors. In order to tackle
the issues related to threat of new entrant it is important to develop brand loyalty by offering

high quality of services to its customers in pandemic situation so that their needs and demand
gets satisfied.
Threat of substitute product is also a component which helps in determining the
effectiveness of industry. The availability of substitute products makes the competitive
environment challenges for Health Hero and other existing players. There is high threat of
substitute product in healthcare service provider sector as in UK there are many competitors who
deals with same services at same or different price. The few competitors of Health Herp are
Practo, Hoy health, Medefer, ZocDoc, etc. These are the competitors who influence the
profitability and performance of business (Kaslow and et. al., 2020). It is important to tackle the
issues related to substitute product by offering high quality of services to its customers and
raising the switching cost by working on loyalty.
Rivalry among existing competitors is another element which helps in determining the
effectiveness of industry. In UK market, there are various competitors of which puts strong
pressure from rival firms. There is high rivalry among existing firms as they provide same
services in market in order to attract more and more customers towards the brand. For tackling
the problem related to rivalry among existing competitors, it is important to identify the needs
and expectation of customers so that they can address it and gain competitive advantage over its
competitors.
Swot analysis is also a strategic management tool which helps in identifying the strength,
weakness, opportunity and threat of organisation in market.
Strength of company determines its competitive level in market. Health Hero is a service
provides company which aims to improve the lives of people by using latest on demand digital
access to bring medical advice from clinical expertise and specialized doctors and helps millions
of people no matter when and where they need. One of the strength of Health Hero is that they
provide full spectrum of primary care services offered through suite of digital tools. The brand
also has strong online presence on social media platforms which helps in developing strong
relationship with customers. The brand have also partnered with online pharmacy Phlo, in order
to connect with patients and deliver them prescription in effective and quick manner. Phlo is an
APT driven pharmacy infrastructure platform which sells prescription and medicine to
customers.

Weakness of the brand is that they are company is facing lots of complaints regarding the
services which are rendered by Health Hero. Poor customer service can influence the
productivity and performance of business due to which company cannot succeed in market. The
employees of the organization also facing issue due to COVID 19 due to which they are not
contributing their productive outcomes in achieving the goals and objective of business. High
employee turnover and lack of organizational commitment can reduce the productivity of
organization and increase the recruitment cost. It is important for company to focus on attracting
its employees by fulfilling their need and demand. The manager must ensure that they must hire
right candidate who can give their productive outcome in accomplishing the business goals and
objective. In pandemic, the morale and motivation level of employees are reducing which
influences the profitability and growth of business. It is necessary to boost the motivation and
morale level of employees so that they can give better output and achieve business goals. One of
the big weaknesses which can be faced by Health Hero is organisational culture, it is essential to
align strategic business objective with individual goals.
Opportunity which can be grabbed by Health Hero is to expand their business globally
in order to increase the profitability and growth of business. It is one of the business
opportunities to diversify the business and expand in new market for creating strong market
presence and gain competitive advantage over its competitors. It is important for organization to
identify the needs and preference of customers in order to make them satisfy and create strong
customer base in market. Another opportunity which can be grabbed by Health Hero is too form
strategic alliance with renowned company it helps in sharing the profit and loss and also helps in
improving the services of organisation (Leochico, 2020). They must also develop their presence
on social media platforms and other e-commerce marketing channel which helps in creating
strong online market presence in social networking sites. Health Hero must also focus on
improving the lifestyle and standards of customers by offering them discounts and sale so that
they can take advice from doctors and specialized. Further, they must also focus on
implementing new and advanced technology in order to make smooth functioning of application
and help in making quick access to customers.
Threat includes the factors which can influence the profitability and performance of
business sin market. There is various threats which are faced by Health Hero such as high
competitive environment. In UK market, there are various competitors of Health Hero which can

influence the decision making and strategy of company. One of the biggest threats of company is
its competitors, in order to handle the issues it is important to conduct competitors analysis in
order to identify the action and moves of competitors. The increasing number of direct and
indirect competitors can create a great impact on the organization ability to sustain and expand
customer base (Ferreira-Filho and et. al., 2020). The other threat which can be faced by Health
Hero is expanding business globally. While expanding business globally, it is important to
understand the rules and regulation of country in which they are dealing in order to stay away
from any legal disputes and conflicts. The economic condition also influences the business
performance of Health Hero, as they directly affects the purchasing power and customer’
spending patterns.
CONCLUSION
It is being concluded from the above information that if organization wants to expand their
business globally it is important to analyze and determine the legal laws and legislation of the
country in which they want to operate. While establishing the business sin new market, it is
necessary to conduct pestle analysis as it helps in determining the external factors which can
influence the profitability and growth of business. In order to analyze the strength and weakness
of company, the suitable tool is SWOT analysis. It is one the best tool which helps in
determining the strength, weakness, opportunity and threat. Through porter’s five forces,
organisation can evaluate the competitive position in market. There are various opportunities
which can be grab by organization in order to improve their performance and growth.
Organization can focus on improving their services in pandemic so that they can reach to
maximum number of people and provide them better and high quality of services at affordable
price.
RECOMMENDATION
 In order to mitigate the risk associated with external environmental factors, it is important
to focus on the country in which they are operating. Health Hero must know about the
country and the factors which can influence the performance of business. In order to
handle the political issues, it is necessary to focus on the inflation rate, tax policies and
competitive moves so that Health Hero can create better strategies and sustain in market
for long run.

 Organisation must focus on implementing new technology that helps in providing better
customer experience and increase the demand of application, Through implementing new
technology, company can enhance its profitability and growth of business due to which
company can gain competitive advantage in market.
 It is the responsibility of Health Hero to focus on identifying the need and preference of
customers so that they can make them, satisfied with their services. By identifying the
needs, company can improve their services and bring new services that give better user
experiences to customers.
 Heath Hero must focus on attracting more and more doctors and pharmaceutical
specialist who can help customers in the tough time of COVID 19. Through adding more
expertise doctors and hospital, company can provide better services to their customers
and also offer them services that satisfy their need and wants.
 It is the responsibility of organization to understand the legal laws and legislation of the
country in which they are operating so that they can remain stay away from the legal
conflict and disputes. Through following the legal laws, company can attract government
and employees and run their business in effective and efficient manner.

REFERENCES
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