Entrepreneurship and Business Model Analysis of Health Hero

Essay

Table of Contents
INTRODUCTION...........................................................................................................................3
ESSAY.............................................................................................................................................3
CONCLUSION..............................................................................................................................10
RECOMMENDATION.................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
The essay is based on the entrepreneurship in which business model, market and
competitor analysis is conducted in order to assess the potential of early stage business start-ups
that has demonstrated market fit. In this essay many models and tools are implemented such as
pestle analysis, porter’s five forces analysis and SWOT analysis. Pestle analysis is conducted in
order to identify the internal and external factors which can influence the performance and
profitability of business. SWOT analysis helps in identifying the potential ability of business to
compete in competitive environment whereas porter’s five forces help in ascertaining the
marketing positioning of company (Gupta and Rokade, 2016) . For accomplishing this essay the
chosen entrepreneurship business in Health Hero, it is a health care service provider company.
The brand focuses on creating community based partners such as doctors and hospitals in order
to manage the full spectrum of patient needs and care. Health Hero platforms help organizations
to manage spectrum of self care to support needs and wants of people. The services through
which Health care system can help to connect are food, housing, transportation and employment.
Company focuses on scheduling services and easily coordinates with hospitals and doctors.
ESSAY
The business model helps in determines the rationale of how an organization delivers,
creates and captures the value. It is important for entrepreneur to refine and develop business
model for themselves which helps in showing clarity about what they are doing an also discuss
with partners and colleagues. Business model helps company to identify the opportunity in their
external and internal environment. It mainly covers four key areas of any venture such as
offering, financial viability, customer and infrastructure. There are also nine building blocks
which helps in describing and assessing the business model such as customer segments,
channels, revenue streams, value proposition, customer relationship, key resources, key
partnership, key activities, cost structure and revenue stream.
The main customer segment of Health Hero is patients which want advice with doctors.
They mainly focus on all age of customers and provide their services in many countries. The
customers of Health care have similar needs and problems which are addressed by doctors and
specialized people (Hong and et. al., 2018). Value proposition of company includes the services
which are provided by company in order to attract more and more customers towards the brand.

The application of Health Hero offers seamless user experience due to which patients can
interact with doctors any time and from anywhere. They can easily consult with doctors and tale
advice from them. The channels which are used by Health Hero are social media platforms and
their own website. These platforms help in reaching to large number of people and also make
easy for customers to avail the information about the services rendered by Health Hero. The
brand mainly focuses on maintaining positive and healthy relationship with customers in order to
make them loyal towards the brand and create strong customer base. The customers of Health
Hero are dedicated towards the brand due to its quick services at affordable price. The key
resources of Health Hero are its human resources, financial resources and doctors. These are the
resources which help in increasing the growth and productivity of business. The key activities
which are performed by Health Hero are marketing and health care services provider. Health
Hero have recently paired up with phlo in order to provide better services to its customers and
provide them medical facility while sitting at home. In pandemic, people prefer to sit at home
and avail all the benefits which are provided by hospital and doctors. The cost of Health Hero
comes through providing health care services to its customers. The other cost expenses which are
incurred by the application is salary of employees, investment in research and development and
focusing on providing new services.
Pestle analysis is one of the strategic management tool which helps company to make
strategic decision correctly by focusing on external trends and factors of external environment.
The pestle analysis of Health Hero takes into account the most important external environment
factors that could influence the profitability and growth of business.
Political factors generally creates a huge impact on the business performance, it includes
many elements which must be considered by organisation while running business in UK market.
The few political factors are government stability, tax policy, competition regulation and trade
blocks. It is important for Health Hero to identify the political stability of UK market as if there
is high political stability it can provide stable and friendly business environment with high
growth trends (Kazungu, and et. al., 2018. Health Hero provide medical services in different
countries due to which it is necessary to focus on changing policies of country in which they are
operating. If country has favorable tax policy it can help in expanding the business in easy
manner. Favorable tax rates and government subsidies allows Health Hero to maintain