United Health Care and Singapore Airlines Comparison

The assignment compares the human resource management strategies of United Health Care and Singapore Airlines, highlighting similarities in prioritizing customer service and quality. It also explores cultural issues that affect healthcare, including language barriers and patient expectations. The analysis concludes that both organizations value integrity, teamwork, trust, and dedication in delivering high-quality services.

Running head: HEALTH ORGANISATION CASE STUDY
Health organization case study
Name of the Student
Name of the University
Author note

1HEALTH ORGANISATION CASE STUDY
Introduction
United Health Group is a health care company that offers products related to health care
and insurance services having its headquarters in Minnetonka, Minnesota and it holds sixth
position in the United States on the Fortune 500. United Healthcare consist of four divisions-
United Healthcare Employer and Individual, United Healthcare Community and State, United
Healthcare Medicare and Retirement and United Healthcare Global. United Health Group has
two different platforms to serve clients and consumers- United Healthcare delivers healthcare
treatment and payback solutions and Optum delivers details and technology-permitted fitness
solutions. The thesis statement of this essay is to provide readiness of the United Health Group in
addressing the health care requirements of general public and their strategic arrangement dealing
with issues of growth of system, nurse employment, resource administration, satisfaction of
patients.
Discussion
United Health care provides a vast series of programs with aim of helping people live
in a better way to meet the need of health care of citizens in the next decade. They try to
improve their performance of the health care method in improving the citizens’ health by
increasing the way to excellence health care through giving proper information and instruction to
create their individual health options in reasonable charges (Jee & Kim, 2013). According to the
news letter of United Health care, their market developments facilitate guarantee on quality,
reasonable and transportable coverage to all residents of United States (Sandy, Tuckson &

2HEALTH ORGANISATION CASE STUDY
Stevens, 2013). The organization tries to make medicines more affordable and more reachable to
the people who need them.
The calculated plan to deal with the problems concerning to network development
strategic arrangement is the method where organizations expand an idea, aim as well as certain
tactics to attain the goal. Satisfaction of the patients and easy access of cost effectiveness of the
citizens is permitted through the developed network system and technological improvement
provided by the organization (Antheunis, Tates & Nieboer, 2013). United Healthcare has
provided a magnetic stripe at the back of the cards that are offered to the customers. These cards
help the doctors and hospital staffs to get actual time data on every patient that let them to know
their information of eligibility, benefits of patients and claim history. This card system also helps
organizations and hospitals save a lot of money. The doctors and other medical specialists can
reach patients even when it is not possible to get the doctors with the help if tele-health system.
The organization promotes electronic health record systems in the hospitals so that it helps in
reduction of medical faults and this will finally assist in improving the safety and quality of
patient’s life.
The strategic plan that addresses issues pertaining to nurse staffing is the method
which resolves certain issues like aging population, rising demand, aging nurse workforce,
economic pressure, and unsatisfactory working conditions. United Health Group always tries to
provide accessible, high featured, patient focused programs at lesser price. A nurse-led care
management program since 2012 of its Medicare Advantage plans comprising AARP Medicare
Complete has been a winner in HouseCalls (Hoadley et al., 2013). It has been seen that nurse

3HEALTH ORGANISATION CASE STUDY
practitioners has visited nearly 753000 times to United Healthcare members’ houses to provide
physical exams to the patients (West et al., 2014). They have also taken medical and social
histories, reviews of medicines along with providing counseling and education and coordinating
with primary care providers of the members (Hairr et al., 2014). They also help in connecting
patients with other services like nutritional or social programs to keep their members hale and
hearty as well as independent. United Health Group has set the Centre for Nursing Advancement
in 2008 to develop their way of employing, maintaining and functioning with nurses. The
organization also participates in competition with others to employ and maintain the number one
position of the primary care workforce. The organization has also provided professional
improvement opportunities to train nurses as leaders in their platform. Executive leadership
program has been also launched by the organization to help out nurses in increasing business
expertise and other proficiency to progress in leadership programs, making well-built
professional and industry partnerships.
The issues pertaining to patient satisfaction can be enhanced by renovation of the
organization. Patients and physicians empowerment is the main priority of the organization.
They can be more powerful with the help of innovative approach to worldwide exposure so that
patients can get better medical attention and treatment as per their requirement. The quality of
care can be improved by making primary care of the organization stronger and the organization
is working on it. Inconsistency can be reduced, medicines can be advanced, and structure of
payment can also be improved by making the primary care stronger. It can be also said that the
management processes linked to unrelieved diseases and their end of life care can be improved
with the help of making of stronger primary care. The prosperity and breakdown of the
association is dependent on the value of care it offers. United Healthcare provides telemedicine

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equipments, mobile health centers, effortless contact of the records of health by means of health
recording method operated through electricity, well designed market enticement to improve the
health of the citizens from countryside (Mohammad Mosadeghrad, 2013). United Healthcare has
also offered diabetes prevention and control program to people to help them in controlling
diabetes by eating healthy and staying healthy. With the help of giving education to people about
impediment of diseases, following diet to manage obesity along with emphasizing the necessity
to exercise and workout, United Healthcare is trying really hard to avoid long term diseases. In
case the people fall sick this awareness program would eventually help people save their time
and money as they will try to get their treatment immediately without letting the disease
progress. The affordable and easily accessible medicines and health care helps the citizens a lot
to get a proper treatment.
The strategic plan that addresses issues pertaining to resource management is the
method in which certain issues such as human resource management, financial management,
services of healthcare can be resolved. The services of healthcare can be improved by including
varieties and vast range of products like laboratory, radiology, cardiology and surgical services.
The environment of hospitals should be properly maintained so that the patients feel safe and
secured and they can communicate with the health professionals in a proper manner without any
hesitation. The financial management can be well strategized by preparing departmental budgets,
cost cutting, consolidation, conciliation and prioritization. The issue regarding human resource
management can be solved by understanding the culture of their staff and their expectations, by
employing skilled professional, training and development of staffs and proper recruitment
selection and introduction.

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United Healthcare and Singapore Airlines can be compared through the following
matters. The workforce of Singapore Airlines mostly varies from the range of 18 to 25 years
(Heracleous & Wirtz, 2014). The younger generation is preferred more than the older generation
in airlines industry. United Health care does not have any age limitation. Both Singapore Airlines
and United Health Group have highly professional and skilled members. The continuous strategy
plan of development of workforce has improved the quality of service in Singapore Airlines as
well as United Health care. Customer service and satisfaction are highly important for both the
organizations. Therefore, it can be said through the comparison between Singapore Airlines and
United Health care that the main goal of both the organizations is their customer service and
quality.
Cultural issues that can influence health care are different types of cultures and values
followed by the patients that affect health disproportion, communication between the doctor and
patient, experience of sickness and result of health care. The interaction between doctor and
patient is very important and here the barrier of language is an important factor. There are
several cultural groups such as older generation has a different view regarding doctors or
healthcare professionals. Cultural aptitude is another factor that can influence health care system.
It is as important as the outcome of the patients.
Conclusion
It is to be concluded that United Health care is ranked as one of the top expanded health
company which focuses on helping public to live in good health and building their health care to
work in a better way by giving high value, affordable, simply reached health care. With the help
of providing network services in tele-health, disease awareness program the organization tries to

6HEALTH ORGANISATION CASE STUDY
aware people in controlling chronic diseases. There are certain factors like integrity, teamwork,
trust and dedication which have helped the organization in receiving great satisfaction scores and
also several awards in giving high quality services.

7HEALTH ORGANISATION CASE STUDY
References
Antheunis, M. L., Tates, K., & Nieboer, T. E. (2013). Patients’ and health professionals’ use of
social media in health care: motives, barriers and expectations. Patient education and
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Hairr, D. C., Salisbury, H., Johannsson, M., & Redfern-Vance, N. (2014). Nurse staffing and the
relationship to job satisfaction and retention. Nursing Economics, 32(3), 142.
Heracleous, L., & Wirtz, J. (2014). Singapore Airlines: Achieving sustainable advantage through
mastering paradox. The Journal of Applied Behavioral Science, 50(2), 150-170.
Hoadley, J., Cubanski, J., Hargrave, E., & Summer, L. (2013). Medicare part D: a first look at
plan offerings in 2014.
Jee, K., & Kim, G. H. (2013). Potentiality of big data in the medical sector: focus on how to
reshape the healthcare system. Healthcare informatics research, 19(2), 79-85.
Mohammad Mosadeghrad, A. (2013). Healthcare service quality: Towards a broad
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Sandy, L. G., Tuckson, R. V., & Stevens, S. L. (2013). UnitedHealthcare experience illustrates
how payers can enable patient engagement. Health Affairs, 32(8), 1440-1445.
West, E., Barron, D. N., Harrison, D., Rafferty, A. M., Rowan, K., & Sanderson, C. (2014).
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