Effectiveness of Health Promotional Models for Success of Health Promotion Campaign

Health Promotion Campaign
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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Effectiveness of health promotional models for success of health promotion campaign............3
Effectiveness of One You health promotion campaign...............................................................4
Role and purpose of professionals in delivering health promotion campaigns...........................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................8
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INTRODUCTION
Health promotion is a process of enabling people to increase control over and improve their
health (Fletcher and et.al., 2018). This study is based on One You health promotion campaign
whose main aim was improving health and protecting them against obesity and negative impacts,
happens by alcohol consumption. It will discuss effectiveness of some health promotional
models in promoting health and in an active engagement. It will further discuss roles of
healthcare professionals in making healthcare promotion campaign effective and successful. It
will further show some relevant data, features, target people and strategies of health care
promotional model, used in One You campaign.
MAIN BODY
Effectiveness of health promotional models for success of health promotion campaign
Health education model: It is an effective health promotional model that is being used for
educating people about importance of health. They are being educated about all those activities
that can have negative impacts on their health. People are being educated about ways of
improving their health (Wold and Mittelmark, 2018). They are being taught and made aware
about ways by which they can maintain health and to seek help when needed. This model is
widely used in health promotional campaigns for accomplishing specific goals related to
campaign.
Behavior change model: It is a preventive approach that focuses on behaviors lifestyle
that impact on health to the great extent. As per this model, people are being encouraged to
follow healthy lifestyle that can improve their health. They are being asked and educated about
importance to use preventive health services and taking responsibilities for their own health.
They are being suggested some strategies and activities that can help them out in improving
health by knowing their lifestyle behavior (Miller and et.al., 2020). There are several behavior
change models or theories that are being widely used such as: social cognitive and health belief
model. Social cognitive theory in health promotion can be used in education, communication and
psychology. By this theory, professionals try to focus on interacting or maintaining a balance
between internal factors such as thinking and external determinants such as rewards. It is
believed that there is motivation behind every action and when people are being rewarded and
motivated related to improved health then they can focus on taking care of their own health.
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