HEALTH PROMOTION: Multi-Dimensional Approach to Enhancing Public Health

HEALTH PROMOTION

Table of Contents
INTRODUCTION........................................................................................................................2
LO1- ESSAY............................................................................................................................... 3
1.1 EXPLAIN THE EFFECTS OF SOCIOECONOMIC INFLUENCES ON HEALTH.....................3
1.3 REASONS FOR BARRIERS TO ACCESSING PUBLIC HEALTH CARE.....................................5
1.2 ASSESS THE RELEVANCE OF GOVERNMENT SOURCES IN REPORTING ON INEQUALITIES
IN HEALTH............................................................................................................................ 6
TASK 2- CASE STUDY.................................................................................................................8
3.3 EXPLAIN THE IMPORTANCE OF AYESHA PROVIDING RELEVANT HEALTH-RELATED
INFORMATION TO THE PUBLIC.............................................................................................8
2.3 &3.1 EXPLAIN HOW THE HEALTH BELIEFS OF TEENAGERS GOVERNING THEIR FOOD
CONSUMPTION AND PHYSICAL ACTIVITY RELATE TO THEORIES OF HEALTH BEHAVIOUR
AND DISCUSS HOW THE ROLE OF ROUTINE IN PROMOTING THEIR HEALTHY LIVING WILL
BE INCORPORATED INTO AYESHA’S HEALTH PROMOTION CAMPAIGN...............................9
3.2 DISCUSS THE POTENTIAL CONFLICTS THAT AYESHA WILL ENCOUNTER WITH THE
LOCAL FAST FOOD INDUSTRY ON HEALTH PROMOTION....................................................11
TASK 3 – REPORT....................................................................................................................12
2.1 ANALYSE THE LINKS BETWEEN GOVERNMENT STRATEGIES AND MODELS OF HEALTH
PROMOTION.......................................................................................................................12
2.2 EXPLAIN THE ROLE OF PROFESSIONALS HAVE IN MEETING GOVERNMENT TARGETS
FOR HEALTH PROMOTION..................................................................................................13
TASK 4 – INDIVIDUAL PROJECT...............................................................................................14
4.1 SELECT AND PLAN A HEALTH PROMOTION CAMPAIGN THAT MEETS SPECIFIC HEALTH
AND SOCIAL CARE OBJECTIVES...........................................................................................14
4.2 EXPLAIN HOW THAT HEALTH PROMOTION CAMPAIGN SUPPORTS HEALTH
PROMOTION STRATEGIES...................................................................................................16
CONCLUSION.......................................................................................................................... 17
REFERENCES........................................................................................................................... 18
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INTRODUCTION
The level of health of people is reducing significantly due to reasons such as unhealthy
eating habits, stress, poor lifestyle, etc. It has become important to make people aware of
different aspects of health so that they can live a healthy lifestyle (Naidoo and Wills, 2016).
This report aims to demonstrate the multi-dimensions of health promotion. It elaborates
the social and economic issues and various barriers which influence the health. It also
probes the principles that underpin the planning, strategising and implementing of health
promotion campaigns. The health belief theories and behaviours and its link with the
government strategies are also examined in this work. It further explains the role of
healthcare professionals in meeting government target. In last sections, it includes a health
promotion campaigns that support the promotional strategies.
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LO1- ESSAY
1.1 EXPLAIN THE EFFECTS OF SOCIOECONOMIC INFLUENCES ON HEALTH
INTRODUCTION
There are numerous factors which reflect significantly on the health of the person. It is
crucial for a person to identify those factors and should develop effective strategies to avoid
or overcome them. The barriers to assessing public healthcare are also one of the prime
reason which is responsible for decreasing level of the health of people. There are various
government sources which are helpful in reporting on inequalities in health
The social and economic factors possess a great impact on the health of people (Kumar, et
al. 2014). The key factors which influence the health are:
Disposal income
Unemployment
Lifestyle
Environment
DISPOSAL INCOME
The level of income of a person also reflects significantly to the health. In modern scenario,
a person needs to spend a significant amount of the money to maintain the health. In order
to maintain health, a person has to do regular medical check-up which requires a significant
amount of the money. Nowadays medical treatment has become costly which influences
the health of the people. It has become difficult for a poor person to maintain the health
due to the continuous rise in the fees of doctors and medical treatment.
UNEMPLOYMENT
Unemployment is one of the major economic problems which possess significant impact on
the health of the people. Unemployment is the main reason for the poor economic
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