HEALTH PROMOTION: Multi-Dimensional Approach to Enhancing Public Health

This report explores the effects of socioeconomic influences on health, barriers to accessing public healthcare, relevance of government sources in reporting health inequalities, and the role of professionals in health promotion. It also delves into a case study on health-related information, health beliefs of teenagers, conflicts with fast food industry, and government strategies. Additionally, it includes a health promotion campaign plan and its support for health promotion strategies.

HEALTH PROMOTION

Table of Contents
INTRODUCTION..........................................................................................................................2
LO1- ESSAY.................................................................................................................................3
1.1 EXPLAIN THE EFFECTS OF SOCIOECONOMIC INFLUENCES ON HEALTH......................3
1.3 REASONS FOR BARRIERS TO ACCESSING PUBLIC HEALTH CARE......................................5
1.2 ASSESS THE RELEVANCE OF GOVERNMENT SOURCES IN REPORTING ON INEQUALITIES
IN HEALTH..............................................................................................................................6
TASK 2- CASE STUDY...................................................................................................................8
3.3 EXPLAIN THE IMPORTANCE OF AYESHA PROVIDING RELEVANT HEALTH-RELATED
INFORMATION TO THE PUBLIC..............................................................................................8
2.3 &3.1 EXPLAIN HOW THE HEALTH BELIEFS OF TEENAGERS GOVERNING THEIR FOOD
CONSUMPTION AND PHYSICAL ACTIVITY RELATE TO THEORIES OF HEALTH BEHAVIOUR
AND DISCUSS HOW THE ROLE OF ROUTINE IN PROMOTING THEIR HEALTHY LIVING WILL
BE INCORPORATED INTO AYESHA’S HEALTH PROMOTION CAMPAIGN................................9
3.2 DISCUSS THE POTENTIAL CONFLICTS THAT AYESHA WILL ENCOUNTER WITH THE
LOCAL FAST FOOD INDUSTRY ON HEALTH PROMOTION.....................................................11
TASK 3 – REPORT......................................................................................................................12
2.1 ANALYSE THE LINKS BETWEEN GOVERNMENT STRATEGIES AND MODELS OF HEALTH
PROMOTION.........................................................................................................................12
2.2 EXPLAIN THE ROLE OF PROFESSIONALS HAVE IN MEETING GOVERNMENT TARGETS
FOR HEALTH PROMOTION...................................................................................................13
TASK 4 – INDIVIDUAL PROJECT................................................................................................14
4.1 SELECT AND PLAN A HEALTH PROMOTION CAMPAIGN THAT MEETS SPECIFIC HEALTH
AND SOCIAL CARE OBJECTIVES............................................................................................14
4.2 EXPLAIN HOW THAT HEALTH PROMOTION CAMPAIGN SUPPORTS HEALTH
PROMOTION STRATEGIES....................................................................................................16
CONCLUSION............................................................................................................................17
REFERENCES.............................................................................................................................18
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INTRODUCTION
The level of health of people is reducing significantly due to reasons such as unhealthy
eating habits, stress, poor lifestyle, etc. It has become important to make people aware of
different aspects of health so that they can live a healthy lifestyle (Naidoo and Wills, 2016).
This report aims to demonstrate the multi-dimensions of health promotion. It elaborates
the social and economic issues and various barriers which influence the health. It also
probes the principles that underpin the planning, strategising and implementing of health
promotion campaigns. The health belief theories and behaviours and its link with the
government strategies are also examined in this work. It further explains the role of
healthcare professionals in meeting government target. In last sections, it includes a health
promotion campaigns that support the promotional strategies.
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LO1- ESSAY
1.1 EXPLAIN THE EFFECTS OF SOCIOECONOMIC INFLUENCES ON HEALTH
INTRODUCTION
There are numerous factors which reflect significantly on the health of the person. It is
crucial for a person to identify those factors and should develop effective strategies to avoid
or overcome them. The barriers to assessing public healthcare are also one of the prime
reason which is responsible for decreasing level of the health of people. There are various
government sources which are helpful in reporting on inequalities in health
The social and economic factors possess a great impact on the health of people (Kumar, et
al. 2014). The key factors which influence the health are:
Disposal income
Unemployment
Lifestyle
Environment
DISPOSAL INCOME
The level of income of a person also reflects significantly to the health. In modern scenario,
a person needs to spend a significant amount of the money to maintain the health. In order
to maintain health, a person has to do regular medical check-up which requires a significant
amount of the money. Nowadays medical treatment has become costly which influences
the health of the people. It has become difficult for a poor person to maintain the health
due to the continuous rise in the fees of doctors and medical treatment.
UNEMPLOYMENT
Unemployment is one of the major economic problems which possess significant impact on
the health of the people. Unemployment is the main reason for the poor economic
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condition of the people. It is difficult for a poor person to maintain the health as the medical
treatment requires a significant amount of money.
LIFESTYLE
Lifestyle is an important social factor which can influence the health. The way in which a
person lives his life reflects on the health of a person. For example, a person who takes food
on time and sleeps adequately lives a healthy life as compared to those who did not follow a
fixed routine (Filh, et al. 2016).
ENVIRONMENT
The environment in which a person lives possess a significant impact on his health. It is very
important for a person to live in a healthy and clean environment. A person should live in a
healthy environment to avoid diseases and to live a healthy lifestyle (Finch, et al. 2016).
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1.3 REASONS FOR BARRIERS TO ACCESSING PUBLIC HEALTH CARE
There are different barriers to access public healthcare which reflect significantly on the
health of a person. The main barriers to access public healthcare are:
The main barriers to accessing the public health care are mentioned below.
Poor health literacy
Lifestyle
Social environment
POOR HEALTH LITERACY
It is very important for a person to possess knowledge about the different factors which can
influence their health. The one of the main reason behind the decreasing level of health of
people is that they are unaware of the factors that can affect their health. It is imperative
for a person to adopt the healthy habits and foods and should avoid unhealthy food such as
fast food to live a healthy life (Eide, et al. 2015).
LIFESTYLE
The lifestyle of the people reflects significantly on the health of an individual. The habits and
routine of a person reflect significantly on the health and social care. A poor lifestyle can
possess a great impact on the health and can be the main barrier to accessing public health
care.
SOCIAL ENVIRONMENT
The social environment of a person can also become a hurdle to accessing public health
care. For example, a person lives in a society in which people consume alcohol posses a
negative impact on the health of a person (Betancourt, et al. 2016).
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1.2 ASSESS THE RELEVANCE OF GOVERNMENT SOURCES IN REPORTING ON
INEQUALITIES IN HEALTH
There are various government sources helps in assessing the health status of a local
community. Key government sources which can be used to analyse the health condition of
the people are:
Annual report of national health services
Report from CQC
WHO reports
Reports of NGO’s like Red cross
The above-mentioned sources can be used to make an understanding of the health status of
the people. The report from these sources are reliable and valid and can be used to develop
strategies for the improvement of the health of people.
Figure 1: government sources in reporting on inequalities in health
[Source: Adams, 2016]
All these government sources provide information about the different factors associated
with the health of people. There are different factors such as education level, income,
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health status, diseases etc. Health inequalities can be reported through the geographical
distribution of the socioeconomic groups. One of the factors which influence the
effectiveness of the government sources is biasing in presenting the health inequalities,
therefore, it is recommended that health inequalities should be measured through the
report of the independent agencies (Adams, et al. 2016).
CONCLUSION
It may be concluded that the social and economic factors possess a great impact on the
health of people, therefore, a person should adopt effective steps to respond them. There
are different barriers such as poor health literacy level, social environment and lifestyle to
access public healthcare which reflect significantly on the health of a person. There are
various government sources which can be adapted to assess the health status of people and
can be used to develop effective strategies to improve the health of people.
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TASK 2- CASE STUDY
3.3 EXPLAIN THE IMPORTANCE OF AYESHA PROVIDING RELEVANT
HEALTH-RELATED INFORMATION TO THE PUBLIC
Today's generation is not so much concern about their health status and physical
development due to which people suffers lot of health issues. The information regarding
health improvement can be crucial for those who suffer from health problems. Ayesha's
suggestions on health care awareness for society are beneficial for all age of the group. It is
very necessary to gain the knowledge about the positive and negative aspect of health
related factors and activities like smoking, drinking and consumption of drugs. There are
many others factors which directly impact on health such as food habits, standard of living,
sanitation and surroundings etc. Health-related information can provide various solutions to
health problems and can be beneficial in maintaining good health. There are several reasons
to obtain the health-related information that is what type of food should we consume?
What kind of exercises required? How to stay fit? Etc.
There are various diseases which stay with the person in whole life like sugar, diabetes,
obesity etc. this types of diseases cannot harm so much on health if a person follows the
health development tips. The information providing to the public about health
maintenances can help in spreading awareness about different health issues and ways to
respond it effectively (Bauman and Nutbeam, 2013).
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2.3 &3.1 EXPLAIN HOW THE HEALTH BELIEFS OF TEENAGERS GOVERNING
THEIR FOOD CONSUMPTION AND PHYSICAL ACTIVITY RELATE TO
THEORIES OF HEALTH BEHAVIOUR AND DISCUSS HOW THE ROLE OF
ROUTINE IN PROMOTING THEIR HEALTHY LIVING WILL BE INCORPORATED
INTO AYESHA’S HEALTH PROMOTION CAMPAIGN
These are different theories of health belief which explains the change in health condition
and behaviour of human and impact psychology. The health behaviour theories used to find
the reason behind the change in behaviour during his illness. Theories focus to enhance the
health services so that health can be improved. The unhealthy food consumption by
teenagers give rise to obesity and slow down the energy level which badly affects the
physical fitness. Due to increased weight and health problems the patient loses his self-
confidence feel bad about themselves. People feel awkward to go in public place due to
their overweight. Health belief model studies the people's benefits about the health
problem and self-efficiency of the human. Health behaviour recommends the change in
behaviour pattern of the person based on their health condition. This changes can
environmental change and physical change.
The role of routines in health promotion work as scheduled or sequence activities. The
routine helps to do every work on time and removed overstress from the mind. In case of
health, the daily routine activities can help to enhance the physical fitness. Sometimes the
burden of work hit the human that level, where they can't handle the situation so, to make
a routine for every activity, can reduce the workload and maintain calmness in mind. There
are various health issues which can be arises due to bad habits like late night sleep, over-
consumption of food, drinking alcohol daily etc. these are all health effected problems
which can be resolved by following a healthy routine. A good routine not only give the
positive impact on the present but it is also good for the future generation to achieve a good
health. There are some positive aspects of good routine are-
 Generous nature
 Low stressed
 Wake up early
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 Control upon emotions
 Positive behaviour
A person should follow a healthy routine and should avoid the bad habits in order to live
a healthy life (Edelman, et al. 2017).
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3.2 DISCUSS THE POTENTIAL CONFLICTS THAT AYESHA WILL ENCOUNTER
WITH THE LOCAL FAST FOOD INDUSTRY ON HEALTH PROMOTION
Health is an essential element of day to day life. There are lots of diseases which adversely
affects the health status and this diseases mostly take birth from the different type of food
consumption. Consumption of fast and junk food such as burger, French fries, pizza etc. are
most common reasons for health issues such as obesity. It is necessary to spread awareness
about avoiding consumption of these foods. The government should also take a stand and
ban the junk food product which causes health problems. Industries have own viewpoint
which keeps the argument going that is if the production is stopped, there are many
employed workers are losing their job and raise the unemployment rate. This is a problem
which government must be discussed with industry and should find solution to resolve this
problem should make. There are certain ingredients which are not necessary to put or
harmful substance for health must be removed from the products and try to add some
nutrients components which make food healthy and wider population can consume.
Another way to resolve this problem is that the government should keep checking the food
products and quality and quantity of its ingredients. (Sommers, et al. 2015).
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TASK 3 – REPORT
INTRODUCTION
The government, as well as health professionals, play an important role in the health
promotion. This report aims to demonstrate the relationship between government
strategies and models of health promotion. It further covers the role of professionals in
meeting government targets for health promotion.
2.1 ANALYSE THE LINKS BETWEEN GOVERNMENT STRATEGIES AND
MODELS OF HEALTH PROMOTION
Health promotion is strategies to influence the people to control over and develop the
health standard which maintains the effectiveness. This process helps to provide health
education and health public policy which govern by the government. The government of UK
started various programmes to reduce these different activities such as consumption of
alcohol. Health promotion model work same as government strategies but in the different
manner. Model analyses the past and current problems then make the policy for health
benefits by campaigns, counselling and offering services. According to the survey regarding
government strategy and health promotion model approaches it is found that that
professional health development techniques are widely used to promote health. Health
promotion model plays a key role in health and hygienic culture within the community. This
is a model which helps to evaluate the health and safety aspects of human and poorer
section of society. It is a model which linked with various educational health programmes
and the qualified people take an interest to give health at higher priorities. There is another
model which is part of health promotion model and link with government strategy that is a
medical model. The medical model contains all types of medical opportunities and policies
which is derived and explain to the individual (Montano and Kasprzyk, 2015).
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2.2 EXPLAIN THE ROLE OF PROFESSIONALS HAVE IN MEETING
GOVERNMENT TARGETS FOR HEALTH PROMOTION
It is necessary to involve all health experts and professionals to discuss health promotion
activities. The health promotion professionals mostly depend upon ability, decision making
and personal understanding. There are several types of health professional like nurse,
educator, school nurse and public health information worker which plays an important role
in meeting government targets in health promotion. Professionals involves because they
have great knowledge about health promotion and they do their work as a perfectionist.
Nurses provide support to doctor at every treatment and take care the patients physically as
well as mentally. Social workers provide the financial help to the patient's family which is a
very crucial support to health promotion. All the health professionals evaluate the methods,
ideas and make a strategy to promote more and more about health safety. These
professionals can help to way out the unexpected situations like floods, droughts or any
natural calamities which affect the health of large numbers of peoples. Health professional
put efforts to meet the health related target of the government. (Salazar, et al. 2015)
CONCLUSION
After analysing all the different factors it may be concluded that there is a link between the
between government strategies and models of health promotion. There are many models
which can be used to provide better health to people. The health professional such as nurse,
educator, school nurse and public health information worker which plays an important role
in meeting government targets in health promotion.
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TASK 4 – INDIVIDUAL PROJECT
4.1 SELECT AND PLAN A HEALTH PROMOTION CAMPAIGN THAT MEETS
SPECIFIC HEALTH AND SOCIAL CARE OBJECTIVES
A health promotion campaign plays an important role in making people aware of the
different aspects associated with the health. A health promotion campaign can be planned
to meet the health and social care objectives (Daskivich, et al. 2015). The health promotion
campaign for enhancing problem of obesity in teenagers can include the following factors –
Clearing of vision
Development of idea
Development of strategy
Implementation
Feedback
FIGURE2: OBESITY IN TEENAGERS
[SOURCE: ADAMS, ET AL. 2016]
CLEARING OF THE VISION
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It is imperative to set a clear vision in order to conduct a successful health promotion
campaign. There are different factors which should be considered to make a clear vision for
health promotion campaign (Eldredge, et al. 2016). The vision of this aim to make people
aware of different aspects of obesity in order to respond it effectively.
DEVELOPMENT OF IDEA
It is the responsibility of the creative team to develop the effective ideas for health
promotion campaign. It is one of the most significant parts of the planning process.
DEVELOPMENT OF STRATEGY
After developing an idea, effective strategies must be developed in order to make it more
successful. All the factors should be considered in order to make the strategies to achieve
success in health promotion campaign.
IMPLEMENTATION
After the formation of effective strategies, it is executed to achieve the desired result. The
strategies are implemented according to plan in order to avoid and overcome the different
types of the issues (Brownson, et al. 2017).
FEEDBACK
It is the final stage in which feedback of the people can be taken in order to assess the
effectiveness of the health promotion campaign. It helps in adding certain improvement to
make promotion campaign better. In this health promotion campaign, the feedback from
people regarding the obesity in teenagers can be considered for the improvement of the
campaign (Eldredge, et al. 2016).
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4.2 EXPLAIN HOW THAT HEALTH PROMOTION CAMPAIGN SUPPORTS
HEALTH PROMOTION STRATEGIES
Health promotion campaigns health should support health promotion strategies in order to
conduct campaign successfully (Golden, et al. 2016). This health promotion campaign
adopts different health promotion strategies to make people aware of the obesity,
particularly to the teenagers.
This campaign aims to make people aware about reasons of obesity, harmful effect of
obesity and way to avoid or overcome them. There are different tools such as posters,
leaflets, banners and brochures which can be used to spread awareness about increasing
problem of obesity in teenagers.
After making people aware of the reasons and impact of obesity on the health, this
campanign would focus on making them aware of the ways to overcome it. The one of the
main reason for obesity is overconsumption of fast food so in this campaign, it is
recommended to people to avoid the consumption of fast food such as pizza, burger etc.
The suggestion about the Yoga, games and exercise can be given to reduce the weight.
These strategies can be helpful to overcome the problem of obesity to a great extent
(Sapienza, et al. 2017).
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CONCLUSION
From the aforementioned assignment, it may be concluded that it has become very
important for people to be conscious about various health issues and ways to overcome
them. the social and economic factors possess a great impact on the health of people,
therefore, a person should adopt effective steps to respond them. There are different
barriers such as poor health literacy level, social environment and lifestyle to access public
health care which should be considered. The health professional such as nurse, educator,
school nurse and public health information worker also plays an important role in meeting
government targets in health promotion. A health promotion campaign plays an important
role in making people aware of the different aspects associated with the health.
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