This presentation discusses the importance of planning and implementing a health promotion campaign for the LGBTQ community. It highlights the need for healthcare organizations like NHS to address the discrimination faced by this community and promote their healthcare. The presentation also outlines the essential elements and resources required for a successful campaign, as well as the potential benefits it can bring, such as improved health and extended life expectancy. Additionally, it emphasizes how such a campaign can support overall health promotion strategies, including health needs assessment and cultural awareness. Overall, the presentation aims to raise awareness and encourage action towards better healthcare for the LGBTQ community.