HEALTH PROMOTION.

HEALTH
PROMOTION

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1 ..........................................................................................................................................1
1.1 Influences of socio economic on health ..........................................................................1
1.2 Assess the government sources relevance in reporting on inequity in health .................2
1.3 Barriers reasons which can be access in health care........................................................2
TASK 2 ...................................................................................................................................3
2.3 The role of health routine in promoting healthy living...................................................3
3.1 Various health stance related to hypothesis of health behavior ......................................4
3.2 Impacts of potential conflicts with local industry on health promotion...........................4
3.3 Significance of disseminating information to the individuals related to health. .............5
TASK 3 .......................................................................................................................................6
2.1 Links between government strategies and health models ..............................................6
2.2 Role of professionals in meeting government targets for health ....................................6
TASK 4 .........................................................................................................................................6
4.1 Planning of campaign regarding health promotion to meet specific objectives...............6
4.2 How health promotion can support health promotion strategies......................................7
CONCLUSION ..........................................................................................................................7
REFERENCES ..........................................................................................................................8
........................................................................................................................................................9
.......................................................................................................................................9

INTRODUCTION
Health promotion is procedure by which improvement and control can bring in the health
of citizen. The focus of health promotion is very wide because they are not only target individual
but focus on wide range of social and environment. Health is very important aspect in very
country and is very famous topic in toady's time. The main purpose oh health promotion is
promote healthy environment by influencing individual and communities behaviour. So that
living and working conditions can be improved (Eldredge and et. al, 2016). There are many
activities which is taking place which can encourage the healthy environment.
In health promotion there are different public policies need to prepare. In this policies the
determine which need to be address are income, housing, food security and quality of work
environment. In this assignment the socio economic effects as been discuss. The government role
for bring equality in health. The various reason are mention regarding barriers to access health
care. The role of professional also has been discuss in meeting government target. The function
of routine in health and care also describe in this assignment. The health information to public
importance has been describe in this project.
TASK 1
1.1 Influences of socio economic on health
According to study health situation in UK is continuously improving. Socio economic is
very important factors of health which establish link between health and society in wider terms.
There are many section in which health inequalities are there. Every person is not getting the
same living in good health. The distribution of society is not equal. The people of lower status in
UK are surviving from more illness. There are lots many premature death are happening and this
with people those who are general comes under lower class. There is huge gap between upper
and lower class (Bauman and Nutbeam, 2013).
Many diseases are occurring due to these reasons such as lung cancer, strokes, heart
diseases and others. There is direct relation between socio economic status and health. There are
many problems that can be occurs due to inequality of distribution such as lack of nutrition,
education, poor lifestyle and others. If the changes need to be make then the main concern should
be on people behaviour. People behaviour are very dynamic in nature it changes according to
their perception, values and belief. Economic factor concern about person income, eduction and
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employments rates and these all are affected by inequality. So it is recommendation for UK to
improve the equality in their nation so that every person gets same treatment. According to black
report government is taking action to remove this discrimination. To reduce this inequality every
person should treated in same manner by his/her birth. The main priority should be given to
lower class people so that rate of illness can be decrease (Edelman, Mandle and Kudzma, 2013).
1.2 Assess the government sources relevance in reporting on inequity in health
There are various sources by which authorities can identify inequalities activities taken
into wellness care communities in particular country. There are different kind of survey which
has been conducted in UK. Such as HALS( health and lifestyle survey). This survey is conducted
by NHS. They collect the information from different sources. This survey is organised with the
help of local and national care authorities. The data which has been collected by this community
in an area of physical health, social care systems. Lifestyle behaviour and users of well being in
particular country. After doing the survey it is identify there is problem of inequality in country.
Like the black report company want to identify and analysis the health disparities. This
disparities are take place regarding social class status. After identification it is suggested that
disparities can be removed by reducing taxation, agriculture and health services.
Government make different policies to reduce these inequalities. These policies are
formed in systematic manner. Following are improvement which can be take place in policy
making by government.
 Using the information and evidence in better manner.
 Search the inadequate data and rectify them
 Try to improve coordination between departments
Government is controlling these activities and survey regularly so that action should be
taken at right time. The performance management system is establish by government. So that
objectives and targets are set and achieved (Salazar, Crosby and DiClemente, 2015). The sources
by which authorities are getting data is very relevant because the experts are their those who
search and evaluate the data.
1.3 Barriers reasons which can be access in health care
Various barriers that can approach in health care services. Because these barriers health
issues are not prevent in proper manner. So these barriers need to solve in adequate manner so
that healthy living can be encouraged. The barriers can be in disabilities, time, income,
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employment, attitude, language, culture and many more. In disability situation the people are not
able to go outside to take treatment. If they are not going out for their treatment the illness can
become more serious and other people also get affected by this. Which tends to spread diseases
(Kobau and et. al, 2011).
Time is another barriers as people are very busy in their work schedule. Students are not
getting enough time to go out can get treatment. This also a barrier for them because of that they
are not able to remain healthy and getting treatment for them. Language is another barrier
because one person is not bale communicate with another person. By this understanding can not
take place and proper treatment cannot be given to patients. There are many program are
conducted by private health care centres in which preventative methods can be given but these
programs are having high cost so the low income level cannot afford to go there and get
knowledge (Sharma, 2016). The low family income are not able to get services from these
institutes.
The another barrier is people behaviour. So people are not having positive behaviour
regarding health and care. They are not aware about the concept behind health care. In this case
these people are not willing to take health services even if they getting those services in free of
cost. There is also lack of knowledge among adults and children about certain diseases. If they
have less education they are not aware about negative outcomes of causes.
Last barrier is infrastructure barriers. The disable people are getting difficulties to have
transport facilities so that they can go and access health care services. Disable people are not
getting special transportation facilities.
TASK 2
2.3 The role of health routine in promoting healthy living
The everyday schedule and healthy life style can support the children in UK to control
overweight and clinically obese. There are many activities which may affect on children weight.
That activities can be food eating habits, sleeping routine, hours of working of children and ways
by which they spending their leisure time. These all have impact on there daily routine.
If the students are eating food which is high in calories and sugar. This may increase the
fat in body and it leads to develop the evidence of obesity. When fats are increasing it also cause
the heart problems. So it is very important for student to control eating junk food so that their
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body remain healthy. The student should add exercise in their daily routine so that healthy living
can be promoted. By exercise many body problems can be solved such as blood circulation can
be improved, fat can be reduce and it also give refreshment to body.
According to this case as the student overweight problem is increasing. The health
communities should promote these activities. As students are motivated to eat healthy the
number of student eating junk food can be reduced. Regular exercise, eating healthy, stop doing
harmful activities to spend their leisure time (Rongen and et. al, 2013). This all can help student
to reduce their fats and make them healthy and problem the problem which is occurring in UK.
3.1 Various health stance related to hypothesis of health behavior
In a community there exists different health beliefs that can be briefed through several
health behavior theories. The subject of teenage obesity has been taken for the all report.
Through model of behavior, it is observed that health perception among individuals are based on
central influences that exists in them related to health. For example; teenagers know about the
impacts of unhealthy eating which could lead to obesity in them. The objective of being healthy
have not become inline to obesity. So it has been seen as the bad habit which will bring negative
impacts on their health.
Another health model is the hypothesis of reasoned actions. It states that individuals will
adopt habits which might be for real purpose or for any hobby. A teenager might cuts his habit of
eating fast food because he is aware about the negative impacts of it. The belief which has been
formed of eating unhealthy food has been proved by the scientists (Cragg, 2013).
Stage of Change model enlightens that there cannot be instant change in the health
practices of adolescents but it changes with time through series of action. When any person goes
through any change in his beliefs and behaviors associated to that exercise may modify along
with the different levels. A 16 years old boy constantly eats fast foods because he has belief that
it does not impact the health. But he will go through changes in his beliefs when he came to
know that there is medical base behind it.
3.2 Impacts of potential conflicts with local industry on health promotion.
Different legal actions can be taken to limit the practices of bad eating habits among
teens. Parliaments should make laws and make sure that only those food should be sold which
have nutrient quality. Although full regulation on the fast food industry is not possible but it can
be ensured that different food items which are sold in the market posses quality batch. This
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means that only those food will be sold in the market which has passed all the quality tests.
Teens can be made understood about the bad impacts of these oily and fatty food. This method
will drastically decrease the consumption of fast food among these young people. Limiting the
advertisements and promotion activities of such food is also another initiatives which would
yields better results (Hymel and et. al, 2011). The cases of teenage obesity will decrease by such
effort. The fast food industry pay a large tax to the government and the money collected are
utilized in health care services by the government. Any ban or creating such situation will
decrease the revenue of the governing body and they will face problem in nourishing health
sector. The infrastructure development which use to take place from these taxes which might
suddenly stop. Through this we can identify that there is conflict between the organizations,
government and health care personnel. This conflict has arise because all the three are inter
connected to each other. Taking any action or decision can bring results that will not have
positive influence on human body and safety of the society. Ayesha has to face the local fast
food industry because they are employing a lot of local people and at the same time they are also
improving the lifestyle of the local population. A coordination has to be made in which the local
fast food industry will promote healthy eating habits.
3.3 Significance of disseminating information to the individuals related to health.
Disseminating any information related to health will show significant improvement in the
the health data of the citizens. By providing any information related to health care to public will
automatically bring changes in the food habits of the teens. Such thing will reduce the risk of
obesity or any other disease prevailing among adolescents. This will encourage them to adopt
healthy eating and will also help them in gaining information about importance of healthy living.
The biggest advantage of this is to grow and develop the personal roles of individuals in
preventing disease (Higgins and Field, 2012). Through training workshops by Ayesha in schools
and youth centers will make teens aware about the teenage obesity and how it can impact their
life. They will understand that, if they catch obesity it will be so tough for them to reduce the
weight again. They will find it difficult to breath and will not able to participate in the sports
activities. They will be prone to disease if they will consumer fast food on regular basis. It will
encourage them to go for healthy eating and make their colleagues aware about its importance.
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TASK 3
2.1 Links between government strategies and health models
Covered in PPT.
2.2 Role of professionals in meeting government targets for health
Covered in PPT.
TASK 4
4.1 Planning of campaign regarding health promotion to meet specific objectives
Health promotion programme
Assessment of needs:
The important objectives of health programme is to aware kids about the consequences
to eat unhealthy food and acknowledge the new generation to not eat unhealthy food from
staring. This campaign take place in London.
Aims and objectives of campaign:
 Avoid eating junk food
 Generate awareness about different health diseases
 The negative impact of junk food on body
 Advantages of exercise and healthy food for body.
 Increase health education in which the results of being fat can be communicated.
Scale of time:
 2 months
Strategies take into action:
 The programmes need to be conducted in school and colleges to bring awareness about
healthy food.
 There are different resources which need to consider which conducting health campaigns
 In this program the poster and leaflets are distributed among the people those who come
to attain the program.
 In health clinics the conduct such programmes such as eat healthy stay healthy.
 Change for life campaigns can be conducted for student those who are overweighted.
Resources that are used:
 Various legislations by government practices (Carter, Goldfrank and Schover, 2011).
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 Different kind of poster can be used
 The professionals such as doctors, nurses and social workers.
Evaluation of programmes
 By comparing the health rates of students.
 The number of participants in the campaigns
 Number of people those who are stop eating unhealthy food.
4.2 How health promotion can support health promotion strategies
The strategies of promotion which are formulated include all care professionals those
who are supporting the campaigns. There are different strategies like project time, focusing
health practices. In above plan it is mention that the professionals are important resources. These
campaigns are providing various objectives that need to be fulfil. Campaigns need to conducted
particular time frame (Carter and et. al, 2011). The objectives which are design according to
strategies. By this it can be said that strategic approach are included in health campaign.
CONCLUSION
There is negative impact of obesity on the children of UK. The government wants to
encourage the health so that they can make this world better place. The student are facing
problem of over weight due to their lifestyle. Because of this government has decided to conduct
the programmes so that awareness can take place among students. There are different resources
which can be used. In this professionals are taking part such as doctors, nurses, social
communities and other. They are experts in their own field. The regular research has been taken
place so that results can be evaluated. This very important because health is major concern now a
days. If students are not controlling these problems there are many other health issues can take
place like heart, lungs and blood diseases. So communities are taking part to encourage healthy
living by eating healthy food.
REFERENCES
Books and journals
Eldredge, L.K.B and et. al., 2016. Planning health promotion programs: an intervention mapping
approach. John Wiley & Sons.
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Bauman, A. and Nutbeam, D., 2013. Evaluation in a nutshell: a practical guide to the evaluation
of health promotion programs. McGraw Hill.
Edelman, C.L., Mandle, C.L. and Kudzma, E.C., 2013. Health Promotion Throughout the Life
Span-E-Book. Elsevier Health Sciences.
Salazar, L.F., Crosby, R.A. and DiClemente, R.J., 2015. Research methods in health promotion.
John Wiley & Sons.
Kobau, R and et. al., 2011. Mental health promotion in public health: Perspectives and strategies
from positive psychology. American journal of public health. 101(8). pp.e1-e9.
Sharma, M., 2016. Theoretical foundations of health education and health promotion. Jones &
Bartlett Publishers.
Rongen, A and et. al., 2013. Workplace health promotion: a meta-analysis of effectiveness.
American journal of preventive medicine 44(4). pp.406-415.
Cragg, L. ed., 2013. Health promotion theory. McGraw-Hill Education (UK).
Hymel, P.A and et. al., 2011. Workplace health protection and promotion: a new pathway for a
healthier—and safer—workforce. Journal of occupational and environmental medicine.
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Higgins, J. and Field, S., 2012. HSRPP Conference 2012. University College Cork, Ireland Day.
International Journal of Pharmacy Practice, 1, p.1.
Gregoski, M.J and et. al, 2012. Development and validation of a smartphone heart rate
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Haber, D., 2013. Health promotion and aging: Practical applications for health professionals.
Springer Publishing Company.
Carter, J., Goldfrank, D. and Schover, L.R., 2011. Simple strategies for vaginal health promotion
in cancer survivors. The journal of sexual medicine. 8(2). pp.549-559.
Carter, S.M and et. al., 2011. Evidence, ethics, and values: a framework for health promotion.
American journal of public health. 101(3). pp.465-472.
Leichter, H.M., 2014. Free to be foolish: politics and health promotion in the United States and
Great Britain. Princeton University Press.
Brobeck, E and et. al., 2011. Primary healthcare nurses’ experiences with motivational
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Inman, D.D and et. al., 2011. Evidence-based health promotion programs for schools and
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Chapman, L.S., 2012. Meta-evaluation of worksite health promotion economic return studies:
2012 update. American Journal of Health Promotion. 26(4). pp.1-12.
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