Health Promotion Strategies and Campaigns for Childhood Obesity

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Health Promotion
Contents
INTRODUCTION.................................................................................................................................2
TASK 1....................................................................................................................................................3
Q1. Effects Of Socioeconomic Influences On Health........................................................................3
Q2. Relevance Of Government Sources In Reporting On Inequalities In Health................................4
TASK 2....................................................................................................................................................6
Q3. Importance Of Ayesha Providing Relevant Health-Related Information To The Public...............6
Q4. How The Health Beliefs Relate To Theories Of Health Behavior And How The Role Of Routine
In Promoting Their Healthy Living Will Be Incorporated Into Ayesha’s Health Promotion Campaign.
...........................................................................................................................................................7
Q5. Potential Conflicts With The Local Fast Food Industry On Health Promotion.............................8
TASK 3....................................................................................................................................................9
Q6. Analyze the links between government strategies and models of health promotion.................9
Q7. Explain the role of professionals have in meeting government targets for health promotion....9
TASK 4..................................................................................................................................................11
Q6. Select and plan a health promotion campaign that meets specific health and social care
objectives........................................................................................................................................11
Q7. Explain how the health promotion campaign supports health promotion strategies...............12
CONCLUSION...................................................................................................................................14
REFERENCES....................................................................................................................................15

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INTRODUCTION
A person is said to be healthy when there is an equilibrium if the physical, mental and social
states and not just the mere absence of disease (WHO ).( Huber, 2011). And many factors are
responsible for this ideal state of being in today’s modern world. With the advent of newer
and better technologies, the challenges to the promotion of health remain ever evolving. In
the precinct of the assignment the key factors that influence the health of individuals in
isolation and at the level of the community are discussed and also the different campaigns
that are designed based on these factors are brought to light.

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TASK 1
Q1. Effects Of Socioeconomic Influences On Health
The state of health is a not just the result of independent functions of the mind and body but
the sum of interactions with various factors or determinants that an individual is subjected to.
And whether an individual is healthy or not depends on the genetic make-up of the
individual, where they live, the food they eat, the environment they are exposed to, the people
they are surrounded by and their day to day activities. The determinants of health are defined
as the range of behavioral, biological, socioeconomic and environmental factors that
influence the health status of individuals or populations (def. Health Promotion Glossary
WHO 1998 ) (Sørensen, 2012).
When promoting healthy outcomes, the most important determinant creating disparities are
the social factors. These are strongest predictors of availability of resources like food, water,
housing, finances, access to education and healthcare, social support- that are essential for
leading healthy lives (Barer, 2017 ).Poverty and dearth of resources only exaggerate the
negative health outcomes as they expose the individuals to higher risk situations such as
unhygienic environment, stressful life, poor nutrition, and lack of social support, lower health
literacy, and behaviours such as smoking and substance addiction. The individuals with
higher incomes are just as prone to the same but people struggling to financially survive to
tend to put quitting an addiction, nutritional needs or fitness at the back seat when they are
trying to make ends meet. Reflecting on the availability of resources as an advantage.
The social gradient introduced by the virtue of this disparity leads to –
• The difference in the availability of items for daily needs – richer class of the society has
access to a wide range of options concerning their diet, exercise, and medical aids. This helps
them maintain a better lifestyle, the one that makes them fitter.
• Social practices of discrimination and segregation- people with limited resources often
have the underhand when it comes to social standing and relationships with the more
powerful figures of the society. That creates a divide and causes isolation and withdrawal
from the functions of the community. This not only affects the social indulgences but also the
support that stems from it. Social support is imperative for a healthy functional individual and
provides a channel for them to voice their needs and concerns. Discrimination may be based

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on age, gender or ethnicity may have repercussions on the provision of legislation for health
care needs.
• Exposure to abuse, crime, and violence – these are the manifestations of the social divides
caused by discrimination and abuse of power by individuals higher up the social ladder.
• Lack of quality education- it causes lack of awareness for the need of healthy practices
and education has shown to be a candid indicator or mortality rates as high school and
university graduates were surveyed to have better life expectancy than their peers who
dropped out in school or did not attend school.
• Vices of urbanization and modernization- the crowding of neighborhoods and
compromised conditions of living in an urban setup leads to inadequate housing facilities and
unhygienic surroundings. And individuals with poor quality access to these are the most
affected.
• Neglect addiction and substance dependence- poor people with limited financial resources
avoid seeking help for their risky behaviors such as smoking or alcohol addiction because of
their complex priorities and making ends meet.
Thus promoting health and well being must be based on extinguishing inequalities among
different social groups ( Marmot, 2012 ). Not focusing on just the rich but the poor as well
and vice versa.
Q2. Relevance Of Government Sources In Reporting On Inequalities In
Health.
Surveillance tools for exacting the social factors are used to collect data to evaluate the
variance among the individual determinants. These tools help assess the extent of health
inequalities based on social causes as social inequalities determine the persistence of disease
patterns and behavioral risks that affect health outcomes. And addressing these determinants
is the major method of solving the issue of health inequalities as they account for 40-50% of
the variation (Marmot, 2010 ).And reports based on these determinants enable comparative
study of the wider determinants and risk factors. The legislative solutions are then based on
these studies. These determinants are affected by local and foreign influences in the
availability of resources required for daily needs. And they are divided among 7 domains-