Health Promotion Campaign

This article discusses the need for a health promotion campaign on diabetes, its aims and objectives, strategies, and outcomes. It emphasizes the importance of empowering individuals with knowledge on diabetes causes, effects, and interventions. The campaign aims to raise awareness and enhance health through the adoption of efficient measures for surveillance and prevention of diabetes, especially in low and middle-income countries.

HEALTH PROMOTION CAMPAIGN
Assessment of the need
As Diabetes has become one of the leading diseases across the whole world thus it
becomes highly necessary to empower and engage the individuals regarding its main
causes, effects and interventions. Diabetes has led to an increase in mortality rate thus
provide people the well-through knowledge on proper health behaviour is essential.
Aim
To make people aware of harmful effects of diabetes and provide the effective
knowledge to overcome it. The main aim is to enhance the health of people through
stimulating adoption of efficient measures for surveillance and prevention of diabetes
especially in low and middle-income countries.
Objectives
To reduce the rates of obesity among low as well as middle-income group from 8%
to more than 7%.
To meet with the colleges and universities for informing them about the harmful
effects of diabetes and increasing commitment among them.
To utilize technology for increasing the departmental communication to more than
25% in the upcoming year of 2020.
To implement the various systems and practices for improving the use of social
media in disseminating information on health and diabetes.
Heath promotion strategies
The health promotion campaign for diabetes eventually supports
the health promotion strategies in the sense that it creates the
healthy environment. The major health promotion strategies are
Strengthening the community actions
The health promotion campaign on Diabetes will make the
community more and more aware of the harmful effects of
diabetes and hence the campaign will eventually provide effective
treatments and intervention for this.
Assessing the health needs
This campaign will help in recognizing the health needs of the
population that are unmet and therefore will design various
strategies through which diabetes can be prevented. Through this
campaign, doctors and healthcare professionals will come to
know the health needs of the entire population especially low-
and middle-class groups which are suffering from any form of
diabetes.
Methods and interventions
There are various methods as well as intervention which
can eventually control the level of diabetes in people
especially the middle- and low-income group individuals.
Physical activity
The main reason behind developing the diabetes among
large number of people is lack of physical activity. In this
campaign, people will be encouraged to undergo a range of
physical activity to remain fit. Among this, Yoga proves to
be effective which eventually reduces the blood sugar and
hence reduces the glucose level in body.
Medication
People will be made aware of the different potential
medication which proves to be effective in reducing glucose
level like Metformin, Sulfonylureas etc. They will be given
free sample along with treating them during the campaign.
REFERENCES
Ahn, S.J., 2015. Incorporating immersive
virtual environments in health promotion
campaigns: A construal level theory
approach. Health communication.30(6).
pp.545-556.
George, K.S and et.al.,2016. Our health is in
our hands: a social marketing campaign to
combat obesity and diabetes. American
Journal of Health Promotion.30(4). pp.283-
Outcomes
This campaign made people aware of the
harmful effects of the diabetes and hence
provided them the knowledge on how to
control it. More than 60% of the people
attended the campaign among which nearly
20% were diabetes patients, 25% people were
diagnosed with the disease to occur and rest
15% were the people who visited to gain
knowledge. More than 25% of the people were
treated in this campaign.