Health Promotion: Intervention for Youth Alcohol Campaign

Running head: HEALTH PROMOTION
Health Promotion
Name of the student
University name
Author’s note

1HEALTH PROMOTION
Table of Contents
Introduction......................................................................................................................................2
Discussion of determinants of health...............................................................................................2
Discussion of health promotion intervention through a health promotion framework...................3
Comparing health promotion intervention to the commission on social determinants of health....5
Congruency with two of Kickbusch‘ five key determinants of health..........................................6
Discussion of systems thinking approaches informing health promotion intervention...................7
Promotion of equity and environmental stability through health promotion..................................7
Conclusion.......................................................................................................................................8
References........................................................................................................................................9

2HEALTH PROMOTION
Introduction
The current assignment focuses on Health Promotion objectives within youth. For the
current affair and mint GLENELG Shire communities had been taken into consideration where
the underage youth had been subjected to drinking from an early age which had severely affected
their adolescence and psychological development. It has been found that most of these children
are from year 6 and year 8 of schools.
However, the early onset of Drinking has been associated with low mental development
which could affect the performance of the children in academics. Moreover, very fewer children
subjected to alcohol and drinking from early age have been seen to complete your 12 of schools.
Most of the health educational campaigns were aimed at reducing or completely prohibiting the
drinking of alcohol within youth. However, the aims of the you are enough campaign was to
make be us the youth defer their drinking to a later time. The campaign was developed to instil
the idea in the children that they could be cool and funny and accepted by the society even
without drinking alcohol. the goal was to educate the children And their parents regarding the ill
effects of supplying alcohol to children and the effect it can have upon the cognitive
development of their children which would in turn affect their academic grades and performance.
Discussion of determinants of health
There are a number of determinants of health some of which have been described over
here. The health determinants could be divided into social psychological behavioural and Peer
influences. Therefore, depending upon the presence and availability of these factors the health
behaviour and outcome within an individual is influenced. For example, the one growing in a
poor social on social economic environment has limited access to good food and basic living
resources. Some of these people are subjected to social neglect which make them mentally
frustrated and develop low self esteem. Some of these aspects of living have a deep impact upon
the mental health which makes them resort to ill health behaviours such as drinking alcohol and
smoking. The problem has been rampant among kids as they make some of the most wrong
health decisions pertaining to peer influences. In this respect, the children in the GLENELG
SHIRE COMMUNITY are exposed to habits such as drinking alcohol very early on their live by

3HEALTH PROMOTION
their parents. Since the action is justified and supported by their parents they don't find drinking
wrong. As mentioned by Adler et al. (2016), supply of alcohol from early age onwards could
make one an easy addict. Alcohol has been seen to make negative and deteriorating effects upon
the minds of children. Early exposure to drinking habits could affect the cognition and rationale
making power of an individual. Once subjected to alcohol in the early years of life, children
develop the inclination towards anything that is appears relaxing, fun and cool to them. This
often makes them take up wrong habits later in life such use of ice drugs etc. Some of the
examples of social determinants are availability of basic resources such as education, jobs and
sufficient employment opportunities. As commented by Cantor et al. (2017), social norms such
as discrimination could also affect the attitude and health behaviour within youth. The exposure
to crime, violence also affects their mental development. It has been seen that exposure to
internet technologies could act as a peer influence, which further governs the health behaviour
adopted in children (Marmot and Allen 2014). The individual behaviour is further affected by
addiction to alcohol drugs smoke etc. early addiction to only addiction to drinking would also
result in considerable health in back by affecting vital organs such as liver.
In the current Study a campaign was developed by the GLENELG ALCOHOL HEALTH
PROMOTION PLANNING COMMITTEE (AHPPC) and the GLENELG BEYOND THE
BELL (BTB) education attainment local group. The campaign was based on behaviour change
therapy that is, bringing about modification within the thinking patterns of the parents and their
children by making them understand the real consequences of drinking alcohol. The campaign
was named as “You’re enough” and mainly aimed at bringing under the umbrella as many youths
a possible as involvement of same age group would help in disseminating the message more
clearly and effectively (healthypeople.gov 2018).
Discussion of health promotion intervention through a health promotion framework
The Health Promotion intervention can be discussed through a number of frameworks.
Some of these frameworks are based upon the psychosocial parameter which guides the
development of Health and health within an individual. The Framework is based upon some of
the policies developed and promoted by the World Health Organization such as healthy people
2020. The move aims towards the development and implementation of policies which aims
towards promotion of positive health behaviour. The ecological approach on the other hand