Online Scheduling System Feasibility Report
Added on 2020-03-04
11 Pages2143 Words62 Views
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Running head: HEALTH AND SOCIAL CAREHealth and social careName of the student:Name of the University:Author’s note
1HEALTH AND SOCIAL CARETable of ContentsMarket feasibility analysis for health care.......................................................................................2Introduction:....................................................................................................................................2Industry overview:...........................................................................................................................2Analysis of industry environment to introduce online scheduling:.................................................4Customer orientation evaluation:.....................................................................................................5Competitive intelligence:.................................................................................................................6Conclusion:......................................................................................................................................7Reference.........................................................................................................................................9
2HEALTH AND SOCIAL CAREMarket feasibility analysis for health careIntroduction: With the increase in population of UK, the demand for health care services is increasing.Currently the population of UK is around 65, 648, 100 and the ageing population is one of themajor reason for changing health care demands (United Kingdom population mid-year estimate -Office for National Statistics 2017).This in turn will mean that prevalence of chronic and long-term disease will increase. To manage the complexity of people’s health care needs, there will bea need for better procedures to handle patients and support them in accessing health careservices. One of the challenges for administrator due to high flow of patient is the managementof appointment scheduling. The process of schedule becomes troublesome due to use oftraditional devices like phone calls. Hence, new alternatives and techniques is needed to assistpatient. In the digital world, scheduling appointment over phone is time consuming process andthere is need for online scheduling to make the process easier and free from trouble for all group.Therefore, the business idea is to implement an online scheduling system that instantly providesdetail of physicians in the city and allow people to book appointments through mobile app. Thisreport analyses the feasibility of the business idea according to the health care context of UK. Industry overview: Long waiting time and far location of outpatient clinic is a cause of dissatisfaction andpoor service use among patients. Often it increases the risk of complication in patient. To makeservice readily available to patients and decrease large waiting time, optimizing the appointmentscheduling system is necessary (Zacharias and Pinedo 2014). To test the feasibility of the online
3HEALTH AND SOCIAL CAREappointment scheduling system for health care, it is necessary to analyze the health care structureand health care life cycle of UK. UK has a government sponsored health care system and theNational Health Service (NHS) defines the series of public funded health care systems in UK.NHS is committed to providing greater information to patient, increasing staff level, improvingservice standards and reducing waiting time for appointment (Grosios et al., 2010) By reviewingthis commitment, it can be said that the business idea of online scheduling will become easierwith the support from NHS. However, there are some challenges in the system too. Therelentless demand of the service is increasing the waiting and increasing the financial pressurefor NHS. According to the first quarter report of 2016/2017, the number of patients coming toemergency department in UK has increased by six million (Evan and Saskia 2017). Due to theincreased demand for service, the threshold value of patients occupying bed in hospitals has alsosurpassed the safety limit. Hence, arrival and service time variability may affect theimplementation of the online scheduling system in health care. The implementation of the online scheduling system will also have to pass through thelife cycle phase of introduction, growth, maturity and decline. The following considerations willbe needed at each stage of life cycle for implementation of online scheduling system:Introduction stage: The administrator need to plan about the type of online scheduling neededaccording to service type variability and patient provider preference.Growth stage: In this stage, experience of scheduling staff in using required informationtechnology for online scheduling is necessary. Maturity stage: The patient demographic and the uptake of the new system will determine thesuccess of the business idea for health care.
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