Papier Business Plan

PAPIERS
BUSINESS
PLAN

Table of Contents
Executive summary...................................................................................................................................3
Start-Up Business Idea (Product / Service).............................................................................................3
Industry Profile...........................................................................................................................................4
The Business model....................................................................................................................................4
Point of differentiation...............................................................................................................................5
Challenges to the Business idea.................................................................................................................5
Prospective Customers...............................................................................................................................5
Brief Marketing Plan...................................................................................................................................6
Competitor Analysis....................................................................................................................................6
Promotion and advertising.........................................................................................................................7
Sources of funding:.....................................................................................................................................8
Intellectual Property...................................................................................................................................9
REFERENCES..............................................................................................................................................10

Executive summary
This project is mainly based on business plan for new start-ups company in UK. The business
plan contains company named Papier Ltd. which is a online stationery store having variety of
products. Business plan for Papier covers market analyses, competition analyses and risk
associated with staff and strategy to reduce the impact of risk is discussed. Deep analysis of
product feature of company is discussed and to launch the service at optimized price; these
products have been compared with its competitors firm. At last project covers forecasting of
profit and loss statement and cash flow statement and also analyses of how much fund do
company requires for initiate business is explained with reference to forecasted figures of income
statement and cash flow analyses.
Start-Up Business Idea (Product / Service)
Online deliver personalised cards, personalised stationery and wedding invitations on demand. It
will work for people connectivity in more effective way through sending beautifully made
letterbox on customer demand. Business will deal in specialized stationery where its aim is to
inspire people to connect with each other more sentimental way. Papier has various attractive
product segments such as stationery, wedding, photo books, baby & kids, framed prints, cards
and invitations. It will deal in both online and offline demand by people for various products.
Papier’s aim is to inspire people to connect with each other through emotional way; in this digital
messages world, the main idea of this business is to receiving something beautifully made
through letterbox is a love of art and design. The carefully curate collection of designs deliver
with quality printing and premium paper will give competitive advantage over other online card
and invitation sites. The main idea is to deliver quality products at feasible prize with
customizable facility to customer.
The main target audience will be kids and college students and young married couple. Marketing
strategy includes active on social media, showing sample of cards on advertisement section and
this strategy also includes offline marketing. In this section; gift shops will be contacted and
company’s product will be used for showcasing and skill of visual marketing will also be used to
get noticed by customers.

Industry Profile
Achieve sales of 18.7 Billion kraft papers till 2025. Expand its business all over the London by
2025. Become number one seller of stationery in UK. Achieve sales turnover of more than £20
Million at the end of year. Within 3 to 5 years the company will be able to achieve larges market
share which is become number one stationery and kraft paper seller in London. Its annual sales
turnover raised by more than 75%; and 18.7 billion kraft papers sold by company. Its worth
increase by more than 75% and staff level increased to 250 employees from 70. Efficiency and
productivity increase by 150%; and cover all parts of London, UK. Papier become the only
company delivering invitations and gift cards in quality paper and serve with timely services.
Papier’s market share increase by more than 165% and will bale to open branches in New York,
Manchester and many other states.
The Business model
Stationery includes notebooks, diaries, leather stationery and gift sets and colourful pages
encourage to write and meaningful handwritten messages. Wedding package offers save dates,
wedding invitations and wedding inspirations (tips & guides); wedding invitation working,
etiquette, addresses envelopes and wedding checklists. Photo Books will be available with
different size, occasion, design, cover type and it will also available in varieties and perfect gift
for wife, friends and relatives. Baby & Kids zone will provide personalised story books, baby
photo books; nursery framed prints and birth announcements and specially built for kids and
covers all necessary requirement related for babies. Framed Prints will be useful for framed
photo prints available in different colours and designs. Paper quality also matters. Through
available in single photo, multiple and collage photo frames. Cards option will throw the client
for love from Afar cards, photo cards, card sets and best way to close with the person you loved
most. Invitations options will be useful to deliver product on the occasion of party, birthday,
baby, wedding and announcements. Attractive design with heart touching lines is best for
inviting on various occasions (Burns, 2016).