Business Plan for Papier Ltd.

Please note - The titles used in this document provide a clear structure to your business plan. You may choose to make
minor changes to suit your particular situation.
Name:
Business Plan for:
(Please use this template in conjunction with the guide Prepare a business plan, where you
will find information about how to use your business plan as well as instructions on how to
use this template)
Document Version:
Date:
Completed by:
Page 1

Business plan contents
Executive summary............................................................................................................................................3
Executive summary............................................................................................................................................3
Business details..................................................................................................................................................4
Vision..................................................................................................................................................................5
The business idea...............................................................................................................................................5
Business goals....................................................................................................................................................6
Where do you see your business in 3-5 years’ time?........................................................................................6
What the business does.....................................................................................................................................7
What makes the business different...................................................................................................................8
Sales and marketing...........................................................................................................................................9
Market research.................................................................................................................................................9
Profiling customers..........................................................................................................................................10
Profiling competitors........................................................................................................................................11
Promotion and advertising...............................................................................................................................12
Sources of finance:...........................................................................................................................................13
REFERENCES.....................................................................................................................................................14
Page 2

Executive summary
Executive summary
This project is mainly based on business plan for new start-ups company in UK. The business
plan contains company named Papier Ltd. which is a online stationery store having variety of
products. Business plan for Papier covers market analyses, competition analyses and risk
associated with staff and strategy to reduce the impact of risk is discussed. Deep analysis of
product feature of company is discussed and to launch the service at optimized price; these
products have been compared with its competitors firm. At last project covers forecasting of
profit and loss statement and cash flow statement and also analyses of how much fund do
company requires for initiate business is explained with reference to forecasted figures of
income statement and cash flow analyses.
Page 3

Business details
Company name:
Papier Ltd.
Address:
London, London W1T 2NU, GB
Telephone number:
[phone]
Legal status:
Registered in the United Kingdom under company number 09534860; company’s VAT number
is 215995577.
The business will:
Online deliver personalised cards, personalised stationery and wedding invitations on demand.
It will work for people connectivity in more effective way through sending beautifully made
letterbox on customer demand. Business will deal in specialized stationery where its aim is to
inspire people to connect with each other more sentimental way. Papier has various attractive
product segments such as stationery, wedding, photo books, baby & kids, framed prints, cards
and invitations. It will deal in both online and offline demand by people for various products.
Page 4