HEALTHCARE ADMINISTRATION STRATEGY

The assignment content is about Healthcare Administration, specifically a strategic management plan for a non-profit organization called Healthcare Community Home Health Agency (HCHHA). The plan aims to serve both healthy and sick individuals in their common environment, prevent or lessen the negative effects of diseases, and promote healthy lifestyles. The SWOT analysis identifies strengths such as two convenient locations and positive reputation, weaknesses like decline in financial performance, opportunities for increasing home care services, and threats from increasing competition. The long-term strategic priorities include budgeting, implementation, controlling/monitoring, operational and tactical planning, and evaluation plan. The change management plan involves assessing the size and impact of changes on society and the organization, developing a team structure and responsibilities, planning for implementation, and managing resistance.

Running head: HEALTHCARE ADMINISTRATION
Healthcare Administration
Name of the Student:
Name of the University:
Author note:

1HEALTHCARE ADMINISTRATION
1. Strategic management plan
Mission: To serve both the healthy and sick or disabled individuals in their common
environment and to prevent or lessen the negative effects of the unavoidable diseases, through
quality nursing and therapeutic care to the sick people, and promoting the goodness of health in
the society.
Vision: Building a healthy community by reducing the illness and promoting healthy lifestyle
among the people through preventive measures.
Core values: Non-profit organization; encouraging and promoting the health and diseases
awareness in the society for public welfare.
2. SWOT Analysis
Strength:
 Two convenient locations
 Positive reputation
Weakness:
 Less productivity from some older employees
 Decline in financial performance in the past few years
 Confusions regarding the gains from the office in Jasper
Opportunities:
 Increase in the interest for using the home care services by the insurance companies and
managed care companies.

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 Promotional activities need improvement
 Need for adult day care in the community
 Need for Medicare Certified hospice
Threats:
 Increasing competition
 Change in reimbursement system
3. Long-term strategic priorities
 Strategic planning
 Budgeting
 Implementation
 Controlling/Monitoring
4. Operational and Tactical Plan
Strategic planning:
Operational/Tactical objective 1: Expand and Include more services to provide Medicare-
Certified hospice care and meet the customer expectation as well as their own mission.
Operational/Tactical objective 2: To increase the efficiency of the nurses, the travel time of the
nurses to visit a patient would be decreased.

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Budgeting:
Operational/Tactical objective 1: Improve the financial performance of the organization, with a
special attention to the Jasper office.
Operational/Tactical objective 2: Travel expenses to and from patients houses are not covered by
the insurance agencies, and it’s a self expense. The level of commercial insurance should be
increased.
Operational/Tactical objective 3: Funding support from the community should be increased.
Implementation
Operational/Tactical objective 1: Identifying the resistance is the key factor for successful
implementation of the plans. These resistances can come from the competitors as well as from
the employees during any strategic alliance of HCHHA and community hospital.
Operational/Tactical objective 2: Removal of obstacles such as, inspiring the employees and
improving productivity and convincing them to enhance the well being of the society.
Operational/Tactical objective 3: Planning for short term achievements to make it rational and
feasible.
Controlling/ Monitoring
Operational/Tactical objective 1: Improve the monitoring system to keep a track of the changes
made and impacts of those changes.
5. Evaluation Plan
A survey should be conducted by HCHHA after every 6 months to evaluate the improvement in

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the quality of the performances by the management, and the employees. Those should be
assessed to find out the effect of changes implemented.
6. Change management plan:
This includes the following:
 Change management strategy
 The size and impact of change on the society and the organization
 Readiness of the organization for change
 Team structure
 Team responsibilities
 Planning and its implementation
 Communications planning
 Resistance management plan
 Training and development plan