Healthcare Administration

Running head: HEALTHCARE ADMINISTRATION
HEALTHCARE ADMINISTRATION
Name of the Student:
Name of the University:
Author note:

1HEALTHCARE ADMINISTRATION
Introduction
Statement of the Problem:Taking insights from the data estimated by the Centres for
Disease Control and Prevention (CDC) and National Infant Mortality Surveillance (NIMS)
project, African-African communities have exhibited higher rates of infant mortality as (64%)
as compared to whites (58%), with African-American infants being twice at risk of higher
IMR, between 1960 to 1984 (Centers for Disease Control and Prevention, 2019).
Considering the increased rates of mortality among African-American infants as compared to
Whites amidst a background of disparities in socioeconomic status, health behaviour
conductance and level of education, the need of the hour is to mitigate these alarming rates
via implementation of an educational and advocacy oriented healthcare program.
Purpose of Program: To implement an educational and advocacy associated
maternal healthcare program for the purpose of mitigating the high rates of infant mortality,
poor socioeconomic status, low health literacy and increased engagement in harmful
behaviours among the African-American maternal and child population admitted in the
concerned healthcare organization.
Detailed Overview: Heath disparities and inequities exist between African-American
communities and those of Whites and other ethnicities, due to the prevalence of a low
socioeconomic status, resulting in denied access to affordable, quality healthcare services and
educational resources (Williams & Collins, 2016). Further it has been observed that African-
American mothers possess low levels of awareness in terms of optimum healthcare practices,
such as, for example: the importance of exclusive breastfeeding resulting in reduced
engagement of the same (Johnson et al., 2016). Further, African-Americans have been
evidenced to engage in health risk behaviours such as sedentary lifestyle, increased fat
consumption, substance abuse, delinquency and violence. All these factors contribute to

2HEALTHCARE ADMINISTRATION
vulnerabilities in the form of increase rates of preterm birth and higher rates of infant
mortality among African-American communities hence necessitating the need to administer
educational as well as an empowerment associated healthcare program (Staneva et al., 2015).
Policies and Procedures: Considering the low socioeconomic status of the African-
American population, there may a need for the concerned healthcare organization to increase
coverage in terms of healthcare insurance policies of Medicaid and Medicare.
Target Audience:The target audience will include healthcare executives and
advocacy or self-help groups. The program will benefit healthcare executives and public
health advocacy groups through enhancement of their existing conductance of culturally
competent evidence based healthcare and population empowerment practices. The target
audience will also include African-American clients who will benefit by gaining increased
rates of health literacy.
Annotated Bibliography
The following annotated bibliography will provide scientific evidence on the rationale
underlying the administration of the proposed healthcare promotion program.
Article 1
Cooper, R. S., Kennelly, J. F., Durazo-Arvizu, R., Oh, H. J., Kaplan, G., & Lynch, J.
(2016). Relationship between premature mortality and socioeconomic factors in black
and white populations of US metropolitan areas. Public Health Reports.
In this ecologic study, Cooper, Kennelly and Durazo-Arvizu (2016), estimated the
relationship between mortality and markers of socioeconomic issues associated such as
segregation and inequality between whites and blacks who were younger than 65 years across
267 metropolitan cities in the States. It was observed that the prevalence of premature