Telehealth Services for Affordable Healthcare in Malaysia

Running head: Healthcare Business in Malaysia
HEALTHCARE BUSINES
PLANNING
Business Planning Report
AUGUST 29, 2019

Healthcare Business in Malaysia 1
Introduction
This report is based on the business plan to start a business in Malaysia in healthcare sector. The
report analyses the various healthcare factors in the country and proposes a plan for those people
who cannot afford the high level of healthcare expenses and are unable to get the healthcare
services in the country such as poor people and rural area people.
Malaysia’s vision 2020
Malaysia is democratic country that have strong moral values and ethical values. Government
care for its people. The country focuses on collective progress of economy, health for all people,
and provide all the facilities of people for healthy life (Rezali, Ali, and Idris, 2018).
The health vision of the country is to become a nation of healthy individuals, family, and
communities. The country wants to develop quality and innovative healthcare system for people
with the appropriate technological support and advancement in healthcare sector to give quality
life to people on affordable and efficient price and in equitable manner (McLinton, et. al., 2018).
9 MP Thrusts
9 MP thrusts is a initiation of government to achieve greater health through merger of various
kind of healthcare services. The primary goal of it to reduce the disease burden from the country
and enhance health care delivery. However, the secondary goals are optimizing the resources,
focusing on R&D, and managing the crisis disaster situation in effective manner (McLinton, et.
al., 2018).
Goals of the Health System
The major goals set by the country is wellness of people, self-help, and assist people with quality
of services. Provide effective and efficient healthcare services to people on affordable prices.
The country also focuses on seamless and continuous care of people during the healthcare
services.
Current Scenario in the Country
The current scenario in the country is that Government expenditure in healthcare is 3.73% of its
GDP and there is one doctor for every 1,474 people in the country. The life expectancy in the
country is 70 years in males and 75 years in Females. However, the government focuses on both

Healthcare Business in Malaysia 2
rural and urban areas but people in rural areas cannot get the benefit because of poverty and
expensive healthcare services (Veerasingam, Al-Musawi, and Selvarajah, 2016).
Current and Future healthcare challenges
The major issue in the Malaysian healthcare system is that it failed to provide affordable
healthcare facilities in rural areas to poor people. This problem needs an innovative ways of
healthcare services that can provide better and affordable healthcare services to these people and
where people can easily get the healthcare suggestions of doctors. Fragmentation of healthcare
information is a major issue in the healthcare sector. Apart from this, duplication of health data
and unavailability of doctors for poor people is a major concern. Therefore, the government need
to focus on IT services to provide better healthcare facilities to people in rural areas (Fawaz, et.
al., 2017).
Telehealth Services
To understand the need and requirement of people, telehealth services are the best business
opportunity to start the business in Malaysia. The telehealth care services can easily reach to
those people who do not have access of specialist healthcare services. The use of technology in
healthcare system helps the people to easily share their health issues to qualified doctors.