Managing Enterprise in the 21st Century

This presentation discusses the business plan for Bernard Sims Associate, a healthcare consultancy in the UK. It covers macro-environmental overview, market & industry analysis, marketing & pricing strategies, SWOT analysis, and financial requirements. The presentation also highlights the importance of digital health technologies in the healthcare industry.

MANAGING ENTERPRISE IN THE 21ST CENTURY

TABLE OF CONTENT
• INTRODUCTION
• Overview of the business
• Business Plan:
• Macro- environmental overview
• Market & industry analysis
• Marketing & Pricing strategies
• SWOT analysis
• Financial requirements
• CONCLUSION
• REFERENCES

INTRODUCTION
• For health care and associated purposes, digital health technologies make use of computer
platforms, networking, software, and sensors (Arnold, 2020). These technologies have a wide
range of applications, ranging from general wellness to medical devices. Biotech startup and
health insurance organization and some government hire Healthcare consultant to assist them on
the appropriate and most effective way in order to deliver Healthcare. The clients of the
organization are generally higher consultants to work on the cases for a limited time period.

OVERVIEW OF THE BUSINESS
• Bernard Sims associate is established in 1995 in United Kingdom and it is a United Kingdom’s
established health and safety consultant. BSA is dedicated to ensuring worker safety in a variety
of settings. Their services go beyond preventing accidents and the associated expenses and lost
time. They help develop people's attitudes and knowledge via consulting and training, resulting
in a safety culture that saves money and time while also improving people's health and
productivity.

BUSINESS PLAN
• Business plan is the concept which help the entrepreneur when they starting a small business and
exploring the ways in order to expand their existing business then the business plan is very
essential tool in strategy for the entrepreneur that assist them to make decisions. Business plan is
the concept which provides insights on a particular is steps which are taken by them and also
access to them to analyze the resources which are required by the company in order to achieve
their goals and objectives in an appropriate manner (Bousquet, Farrell, and Illario, 2020).

MACRO- ENVIRONMENTAL OVERVIEW
• Bernard Sims is the health consultancy which provides several services towards the patient and
consumer so it is very important for them to analyze the market requirements and also analyze the
external factors which create impact on the organization. In order to analyze the external factor the
organization is going to conduct a pest analysis which is mentioned below:
• Political factors
• Economical factor:
• Social factor
• Technological factors

MARKET & INDUSTRY ANALYSIS
• It is very important for the organization to evaluate and analyze about the industry so that the
organization can appropriately and effectively operate their activities in the Marketplace and
achieve their goals and objectives in an appropriate manner. In order to adapt the Technologies
and achieve their goals and objectives it is very important for the organization to analyze the
market competition so that they can provide appropriate services towards the consumer so that
they can feel safe in every kind of workplaces.

MARKETING & PRICING STRATEGIES
• In order to analyse the marketing and pricing strategy for the company Bernard sense is required
to adopt digital marketing techniques for their promotion. Social media marketing can be an
effective marketing strategy for their digital application to be promoted in the market so that they
can attract more and more customers towards the company. In order to formulate there pricing
strategy the company is required to have lower prices in advance as people have lack of trust in
online consultancy. Pricing strategy might be work as an effective strategy to attract more and
more customers towards their consultancy services (Hughes, 2020).

SWOT ANALYSIS
• In order to analyze internal as well as external environment of business the companies required
to conduct the SWOT analysis which will help them to analyze their strengths weaknesses
opportunities and threats. The SWOT analysis of Bernard Sims is given below

CONTINUE..
Strengths Weaknesses
 Digital application introduced by Bernard Sims will help
them to provide effective services of consultancy to the
customers from their places.
 Another strength of the company is their popularity
among their customers for their health consultancy
(Jordan, 2020).
 Non availability of doctors 24/7 in the Bernard Sims is a great
weakness for the company as they are unable to provide
effective services to their customers.
 The employees who are working in the consultancy has lack
of knowledge about this digital application which can create
work conflict and affect their workflow.
Opportunities Threats
 The situation of covid-19 is a great opportunity for
Bernard Sims to achieve success for their digital
application as people are scared of going out to consult
doctors and prefer online modes for their help
consultancy.
 With the increasing consultancy services in the market the
biggest threat for Bernard Sims is the high competition and
changing political environment which can have a great impact
on the business of the consultancy.

FINANCIAL REQUIREMENTS
• Bernard Sims is providing their digital application services to their patients which requires some
financial assistance (Khairi, Laili, and Kamarubahrin, 2020). In order to forecast the need of
finance in the business plan some cost are explained below:

CONTINUE…
Particulars Calculation Amount
Sales £50*200 £10000
Less: variable cost £3*200 £600
Contribution Sales-variable cost £9400
Less: fixed cost £1500
Less: estimated cost of sales £10*200 £2000
Net profit £5900

CONCLUSION
• The above mentioned business plan helps to conclude that before starting a new business plan
every business is required to develop proper mission vision and objectives. This mission vision
and objective provide an assistance to the business so that they can attract customer towards their
new and innovative product.

REFERENCES
• Arnold, K., 2020. The Lisbon review: business plan for a lifestyle & art magazine (Doctoral dissertation).
• Bousquet, J., Farrell, J. and Illario, M., 2020. Aligning the good practice mask with the objectives of the
European innovation partnership on active and healthy ageing. Allergy, asthma & immunology
research, 12(2), pp.238-258.
• Elia, G., Margherita, A. and Passiante, G., 2020. Digital entrepreneurship ecosystem: How digital
technologies and collective intelligence are reshaping the entrepreneurial process. Technological
Forecasting and Social Change, 150, p.119791.

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