Marketing Essentials: Presentation on Marketing Plan for Urban Style

MARKETING
ESSENTIALS
TASK 3

TABLE OF CONTENT
• Introduction
• Marketing plan for an organization
• Conclusion
• References

INTRODUCTION
Marketing is the business process in which
operations are undertaken by an organisation so
that selling and buying of a product or services can
be promoted. Media exposure, packaging etc. are
some of the promotional strategies to attract the
target customers.

CONTINUE...
Marketing mix is the combination of tactics used by the company for the promotion of its
goods and services. It is a tool that the firm uses to achieve its marketing objectives. Neil H
Borden has coined the term Marketing mix in the year, 1964. The presentation aims to
produce and evaluate marketing plan for new business start up, that is, Urban style.

MARKETING PLAN FOR AN ORGANIZATION
Before launching a new product, it is necessary to study the variables of marketing so that
strategic decisions can be taken for smooth run of the concern. Marketing mix is classified
into two, namely, Product marketing mix and service marketing mix (Brady, 2014). The
four variables of Product marketing mix are Product, Price, Place and Promotion, Whereas
Service marketing mix consists of three variables, that is, People, Process and Physical
evidence.

BACKGROUND OF BUSINESS
Urban style is an apparel store which will be established soon in UK and will provide
varieties of garments for women. This will includes mix of skirts, trendy tops, dresses,
pants and trousers both for casual wear as well as party wear. The size will range from XS
to XXL with economic price depending upon the item. Fabric of clothing will be of good
quality.