Marketing Proposal for Affordable Skilled Nursing Facilities

Healthcare
Marketing
Submitted by:

Overview of healthcare
organization:
The chosen area of
specialized care facility is
the skilled nursing facility.
A skilled nursing facility is
compared equivalent to
the special facility or a
unit of the hospital that
provides appropriate care
services from the nursing
professionals and a
multidisciplinary team of
care professionals
(Gilligan and Lowe, 2018).

Rationale for choice:
Increased proportion of old age population
equivalent to 803,718 individuals
Increased prevalence of chronic health
disorders
Reduced access to specialized nursing care
services on account of lack of access within
the rural areas and increased healthcare
costs.

Demographics of selected
location:
Geographical location within the Northern
Mid-western region of U.S
Total population base equivalent to 5,655,925
individuals (Worldpopulationreview.com,
2019)
High proportion of old age patients
equivalent to 803,718 individuals