Healthcare Marketing: Advantages and Disadvantages of Marketing Tools for Skilled Nursing Facilities in Minnesota

Running head: HEALTHCARE MARKETING
HEALTHCARE MARKETING
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1HEALTHCARE MARKETING
Overview of healthcare organization:
The specialised care facility that has been chosen as the area of focus in this paper
includes the Skilled Nursing Facility. According to Gilligan and Lowe (2018), a skilled
nursing facility is compared equivalent to the special facility or a unit of the hospital that
provides appropriate care services from the nursing professionals and a multidisciplinary
team of care professionals. A specialised nursing facility comprises of a team of RN,
nutritionist, occupational therapists, physiotherapists, audiologists and speech therapists who
cater to the holistic needs of a patient suffering from chronic illness disorders (Gilligan &
Lowe, 2018). These care organizations primarily render care services that are aligned to the
specialised care needs of the patients and also assist patients with activities of daily living.
The evidence base in this context reveals that a total of 377 authentic and certified Medicaid
and Medicare nursing facilities are available across Minnesota (Skillednursingfacilities.org,
2019). In addition to this, the cumulative bed capacity for the patients can be compared
equivalent to 28,968 and the approximate monthly expenditure of availing services within the
35% of the top ranking facilities is equivalent to $7034 (Skillednursingfacilities.org, 2019).
The overwhelming increased expense accounts for the reason why the access to these care
facilities is remarkably poor.
Demographics of the selected location:
Minnesota is located within the Northern Midwestern region of the U.S and the total
population base of Minnesota is equivalent to 5,655,925 (Worldpopulationreview.com,
2019). Approximately 60% of the population is based within the Minneapolis-St. Paul
metropolitan area and the remaining 40% is distributed across other regions
(Worldpopulationreview.com, 2019). In addition to this, statistical evidence further reveals
that out of the total population base, approximately 803,718 of the entire population base are