HEALTHCARE STRATEGIC MARKETING PROPOSAL

Running Head: HEALTHCARE STRATEGIC MARKETING PROPOSAL 1
HEALTHCARE STRATEGIC
MARKETING PROPOSAL
HCM 325 Final Project
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Table of Contents

HEALTHCARE STRATEGIC MARKETING PROPOSAL 2
I. Introduction.............................................................................................................................3
II. Establish the Context.............................................................................................................4
III. Market Analysis...................................................................................................................5
IV. Marketing Strategies............................................................................................................6
V. Conclusions...........................................................................................................................6
References..................................................................................................................................7

HEALTHCARE STRATEGIC MARKETING PROPOSAL 3
I. Introduction
Development and implementation of a healthcare marketing proposal requires
aligning with the organisation’s values, systematic inquiry with applied, strategic thinking.
For the purpose of developing strategic marketing proposal, the selected organisation is
“Always with Love & Care Adult Family Home”. The organization based in Kent, WA, USA
caters to aged care of different types. Its mission is, “caring for their residents as a member of
own family”. Its vision includes, “to provide long-term and best aged care in WA”. Its major
products and services consists of providing nursing and speciality care to the aged people.
The marketing initiatives for specific service is long-term aged care. This consists of
the core product for the organisation hence this service has been selected for marketing. The
current issues with the service is lack of marketing, which is gradually decreasing its market
share. Marketing initiatives can assist in increasing its market share in the area.
The relevance knowledge which primary customers requires for the purpose of
marketing of the healthcare consists of speciality of family-based environment and love with
care assistance provided to the aged at the centre. Secondary customers need to know that the
centre provides care at a competitive rate as compared to other healthcare services in the
region.
The importance of the four “P” consists of, product/service, which is the aged care
service provided at the centre (Balogun & Ogunnaike, 2017). Price of the service is
competitive as per the healthcare industry standards. The place at which the service is offered
is also central and easily accessible. The promotion for the service is almost absent and only
word of mouth marketing and referrals is present.