Healthy Beverage Bar - Business Plan

Healthy Beverage Bar

What We Do
 Mission: upscale organic juice bar specializing in everything organic
and in all things healthy for life.
 Slogan: specializing in all thing healthy for life
 We are an upscale Juice Bar located in the Heart of Atlanta
 We offer fresh organic juice, tonics, smoothies, alkaline water, freshly
made baby food, salads, healthy food choices and other services.
 Market: children, millennial, anybody interested in healthy eating,
elderly.
 Competitive advantage: competitive prices for quality goods and
services(Burns & Dewhurst, 2016)

The opportunity
 Our products are focused on organic products.
 Due to the increase in lifestyle diseases like cancer and diabetes,
people are heavily leaning towards a healthy lifestyle.
 This is the next big frontier in hospitality industry
 The company can grow to a national brand due to our uniqueness.
 The plan is to increase more branches within Atlanta to 50 in the next
2 years (Brinckmann, & Kim, 2015).
 Why invest? Our profits have grown by 300% every year.

Target Market
 Market: children, millennial, anybody interested in healthy eating,
elderly
 The need for organic products and non-alcoholic healthy products
extracted from plants is what the targeted market wants.