Business Plan for Healthy Food Company - BM564 Enterprise and Entrepreneurship

This business plan outlines the goals and strategies for a healthy food company. It includes financial projections, target customers, competitors, required skills, funding sources, and management information systems.

BM564 Enterprise and Entrepreneurship
BM564 Enterprise and Entrepreneurship
Business Plan
Executive summary
The overall purpose of the report is to outline and present the ways to achieve the
desired target of the company. The overall report will also comprises of various
numericals and cash flow statement of the chosen business idea which is linked to
health.
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Table of contents
1.Introduction........................................................................................................................................5
2.Your Proposed Future Business..........................................................................................................5
3.Customers...........................................................................................................................................5
4.Competitors........................................................................................................................................6
5.Skills analysis.......................................................................................................................................6
It will be necessary to manage a team, which will involve considerable communication between
employees and other stakeholders of the company..............................................................................6
Effective and qualified individuals must be hired for efficient working and operation..........................6
Time management is necessary for all procedures that must be completed on time (Gilbert, 2019).. .6
6.Projected 2-year profit and loss account and proposed 2 years cash flow forecasts including break-
even.......................................................................................................................................................6
7.Finding, evaluating and selecting suitable sources of funding to grow the business opportunity......9
8.Your plans for obtaining your resources, both tangible and intangible between now and either 1-2
year ahead.............................................................................................................................................9
9.The type of organisation and the management information systems required to effectively control
the business...........................................................................................................................................9
Management information system (MIS)- A management information system (MIS) is an important
element for a company to implement best practises. Using a management information system to
increase collaboration among team members and employees is a crucial responsibility of a company.
A management information system can also help a small business set up a huge virtual office...........9
Decision support system- The decision support system is a key approach to information and
technology that supports in company development. This strategy will make decision-making easier
for the company. One of a company's most important duties is to focus on decision support systems
for large and critical decisions.............................................................................................................10
Knowledge support system- A knowledge support system is a major approach that aids a corporation
in attaining knowledge via the use of information and technology. This strategy covers essential
components of a corporation related to decision making with the use of powerful computer systems
and software........................................................................................................................................10
Business information systems- Business information systems are cutting-edge tools for defining the
digital aspects of a company's growth. The business information system will be important to Care for
Health's overall development. Top-level management and strategic management of the Care for
Health business must focus on the construction of corporate information systems in order to gain a
competitive advantage........................................................................................................................10
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Customer relationship management system- One of a company's most significant functions is the
customer relationship management system. Customer connection management software is an
important tool that will help Care for Health focus on maintaining positive relationships with key
clients..................................................................................................................................................10
10.Vision for your Business Idea..........................................................................................................10
11.Conclusion......................................................................................................................................10
13.References......................................................................................................................................11
14.Appendices ....................................................................................................................................11
Please put financial statements in the appendices. ............................................................................11
Pie charts, graphs showing market size etc can go in this section. .....................................................11
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1. Introduction
Business plan is defined as a plan that helps in outlining the goals of the company and the
ways to achieve them for instance from financial to marketing functions of the company
(Ceruti, Williams and Bedford, 2019). The main purpose of the report is to provide detailed
information related to marketing mix, PESTEL, SWOT analysis, porter's five forces, unique
selling proposition, and STP. The business specializes in healthy meals for a healthy lifestyle
and the report will project the idea of the hotel which will be involved into providing the
healthy food to the customers (Jukova and et.al., 2019).
2. Your Proposed Future Business
The main target behind choosing this idea is to promote the healthy lifestyle of the people and
individuals’ bad eating habits, as well as their drinking and smoking habits, have resulted in
an unhealthy lifestyle and obese people as a result of technological advancements. The
products of Sunset roast & herbs are nutritious foods and beverages (Paterson, 2019). By
consuming the company's healthy drinks and meals will have a favourable impact on people,
allowing the company to expand in the food sector and generate considerable revenues and
sales in a short period of time. different advancements will also be implemented by the
organisation. New items will be added to healthy and tasty drinks and soups, making it easier
to consume nutritional foods for the customers. Chosen organisation will also employ
copyrights, design rights, trademarks, and other forms of intellectual property., trademarking,
designing, logos, branding, as well as patents, will be done in order to ensure about quality
(Vafai and Rakowski, 2022).
3. Customers
Chosen start-up will target both B2B and B2C customers and the company will sell its
products directly to customers as well as to other businesses (Graesser, 2019). Consumers
will be the ultimate users that is Gym owners, fitness clubs, and those who desire to live a
healthier lifestyle and lose weight will bring the merchandise (Verona, 2020). The goods will
also assist people in losing weight and providing a healthy physique and lifestyle. The main
product's USP will be that healthy vegetables that people don't eat will be transformed into
delightful and healthy drinks, making them more accessible to people. Newspapers, internet
social media, and other forms of marketing will be used (Kreutzer, 2019).
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4. Competitors
Because consumers are interested in fast food and junk food, cafes and junk fast food
restaurants will be the competition as they serve a large market. People will be persuaded to
purchase to try the chosen company’s products because of the choice of live a healthy
lifestyle. Further, Porter's five forces will be used to study competition. The following is an
explanation: Chosen business will suffer a reduced threat from new entrants to the market,
but it will experience a high threat from competitors and alternatives. Because strong
relationships with vegetable vendors and other suppliers will be maintained, suppliers'
bargaining power will be minimised (Barrow, Barrow and Brown, 2018). The bargaining
power of buyers will also be boosted.
5. Skills analysis
In order to grow and expand in the health care, many skills are required. It will need effective
and efficient employees as well as trained and skilled personnel to run its operations (Shim,
2021). Marketing, financial, operations, and other expertise will make up the team. The
following skills are necessary:
 It will be necessary to manage a team, which will involve considerable
communication between employees and other stakeholders of the company.
 Effective and qualified individuals must be hired for efficient working and operation.
 Time management is necessary for all procedures that must be completed on time
(Gilbert, 2019).
6. Finding, evaluating and selecting suitable sources of funding to grow the business
opportunity
The business will be able to raise funds from a number of different sources that is personal
saving, family and friends, as well as loan financing, are all options. The project will be
financed by bank loans. Crowd fundraising will be a major source of money for the
company’s growth and development in addition to these (Tipu, 2018).
7. Your plans for obtaining your resources, both tangible and intangible between
now and either 1-2 year ahead
It is critical for the chosen company to have an effective plan for managing the organization's
major resources (Pornupatham and et.al.,2022) . Professional operational management should
be used by the company to strengthen its approach to managing tangible and intangible
resources. The corporation will also focus on important suppliers and engage in cost-cutting
negotiations with them. The entire amount of money required to get the business ready to
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make its first sale will be £25,000 GBP. In order to generate revenue from new company, the
focus should be on anticipating capital purchases and operating expenses. The entire capital
needed to start the new business is 150000 GBP. The firm will also assess critical techniques
for maximising and successfully deploying the assets (Graesser, A., 2019).
8. The type of organisation and the management information systems required to
effectively control the business
It is fundamental for the company to grow effectively in the marketplace in a short length of
time with the help of critical tools and techniques (Pitts, 2021). Information and technology-
based initiatives will promote organisational growth. In order to succeed in the market, one of
the most crucial jobs of a new company is to concentrate on IT applications. The following
are the main prerequisites for the respective company-
 Management information system (MIS)- A management information system
(MIS) is an important element for a company to implement best practises. Using a
management information system to increase collaboration among team members
and employees is a crucial responsibility of a company. A management
information system can also help a small business set up a huge virtual office.
 Decision support system- The decision support system is a key approach to
information and technology that supports in company development. This strategy
will make decision-making easier for the company. One of a company's most
important duties is to focus on decision support systems for large and critical
decisions ( Huang and et.al.,2021).
 Knowledge support system- A knowledge support system is a major approach that
aids a corporation in attaining knowledge via the use of information and
technology. This strategy covers essential components of a corporation related to
decision making with the use of powerful computer systems and software.
 Business information systems- Business information systems are cutting-edge
tools for defining the digital aspects of a company's growth. The business
information system will be important to Care for Health's overall development.
Top-level management and strategic management of the Care for Health business
must focus on the construction of corporate information systems in order to gain a
competitive advantage (Cheng, Cao and Herianto, 2020).
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 Customer relationship management system- One of a company's most significant
functions is the customer relationship management system. Customer connection
management software is an important tool that will help Care for Health focus on
maintaining positive relationships with key clients.
9. Vision for your Business Idea
Company’s future plans include expanding worldwide and expanding its franchise network.
In the next three years, it has a vision to grow three franchisees and the major goal is to make
people healthy and to encourage them to live a healthy lifestyle, both for themselves and
indirectly for the economy (Beladi, Deng, and Hu, 2021).
10. Conclusion
According to the mentioned report, the company is an organisation that delivers
nutritional food products. The vision, financial sources, and requisite competences are all
discussed in this paper. Its cash flow as well as projected estimates are also presented.
11.
12. References
Barrow, C., Barrow, P. and Brown, R., 2018. The Business Plan Workbook: A Step-By-Step
Guide to Creating and Developing a Successful Business. Kogan Page Publishers.
Beladi, H., Deng, J. and Hu, M., 2021. Cash flow uncertainty, financial constraints and R&D
investment. International Review of Financial Analysis, 76, p.101785.
Ceruti, M., Williams, A. and Bedford, D., 2019. Creating a Vision of the Future.
In Translating Knowledge Management Visions into Strategies. Emerald Publishing Limited.
Cheng, M.Y., Cao, M.T. and Herianto, J.G., 2020. Symbiotic organisms search-optimized
deep learning technique for mapping construction cash flow considering complexity of
project. Chaos, Solitons & Fractals, 138, p.109869.
Gilbert, R.M., 2019. Building a Vision for the Future: Design Strategies for Accessibility.
In Inclusive Design for a Digital World (pp. 83-98). Apress, Berkeley, CA.
Huang, A.Y., Fisher, T., Ding, H. and Guo, Z., 2021. A network analysis of cross-
occupational skill transferability for the hospitality industry. International Journal of
Contemporary Hospitality Management.
Jukova, E.E., Ilina, I.Y., Gundarin, M.V., Potekhina, E.V., Misanova, I.N. and Zotova, A.I.,
2019. Planning a new business: typical mistakes of a business plan in the service
sector. Journal of Environmental Management & Tourism, 10(3 (34)), pp.441-447.
Kreutzer, R.T., 2019. Vision, Mission and goals. In Toolbox for Marketing and
Management (pp. 33-48). Springer, Cham.
Paterson III, H., 2019. Archives: Features without a business plan.
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Pitts, G., 2021. A cast from the past: An ancient business plan. AUSTRALIAN
RATIONALIST, (121), pp.43-44.
Pornupatham, S., Tan, H.T., Vichitsarawong, T. and Yoo, G.S., 2022. The Effect of Cash
Flow Presentation Method on Investors’ Forecast of Future Cash Flows. Management
Science.
Shim, S., 2021. The Catalytic Effect of International Monetary Fund Programs: Domestic
Sources of State Credibility. The University of Wisconsin-Madison.
Tipu, S.A.A., 2018. Business plan competitions in developed and emerging economies: What
do we still need to know?. Journal of entrepreneurship in emerging economies.
Vafai, N. and Rakowski, D.A., 2022. Mutual fund performance and the sources of portfolio
volatility. Available at SSRN 4005351.
Verona, F., 2020. Investment, Tobin's Q, and cash flow across time and frequencies. Oxford
Bulletin of Economics and Statistics, 82(2), pp.331-346.
13. Appendices
 Please put financial statements in the appendices.
 Pie charts, graphs showing market size etc can go in this section.
14. Projected 2-year profit and loss account and proposed 2 years cash flow forecasts
including break-even
Cash Flow forecast for 2 years ending as under:
2018 (£) 2019 (£)
CASH INFLOWS
Investments 15000 12000
Loans 5000 3000
Total inflows 20000 13000
CASH OUTFLOWS
Marketing 2785 2568
Material 3684 3495
Wages 5231 4965
Other Expenses 1348 1245
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Total outflows 13048 12273
NET CASH FLOW £6952 £727
.
Projected Profit and loss statement for two years:
2018 2019
Sales (Revenue) £26000 £31000
Less Cost of Sales
Raw Materials 7835 8300
Freight 8229 8321
Total Cost of Sales 16064 16621
GROSS PROFIT £9936 £14379
Less Expenses (Operating expenses)
Wages 2054 2096
Electricity 1289 1239
Insurance 1410 1410
Rent 1652 1652
Depreciation 950 950
Office supplies 1512 1752
Total Operating Expenses £8867 £9099
Breakeven
NET PROFIT £1069 £5280
Star-up resources needed (these will include operating
resources) C
o
s
t
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s
Equipment £
1
2
0
0
Office Space £
7
5
0
.Cash flow statement of the competitor
Cash Received
Cash from Operations
Cash Sales £26,000 £31,000
Subtotal Cash from Operations £26,000 £31,000
Additional Cash Received
Long-term Liabilities Principal
Repayment
£694 £694
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Subtotal Cash Spent £22,658 £22,661
Net Cash Flow £3,342 £8,339
Cash Balance £17,938 £26,277
.
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