Healthy Lifestyle Campaign: Promoting Wellness in London

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Added on 2024/07/24

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This campaign aims to promote healthy living in London, UK, by highlighting the benefits of incorporating healthy juices into daily routines. The campaign targets individuals with busy lifestyles who may struggle to maintain a balanced diet. It emphasizes the importance of consuming essential vitamins and minerals for overall well-being and addresses the rising obesity rates in the UK. The campaign utilizes various promotional strategies, including discounts, offers, and strategically placed stalls across London, to reach a wider audience and encourage healthy choices.

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Table of Contents
POSTER FOR CAMPAIGN ON HEALTHY LIFESTYLE........................................................................................ 2
INTRODUCTION........................................................................................................................................... 2
OBJECTIVE................................................................................................................................................... 2
TARGET MARKET......................................................................................................................................... 3
PROMOTION LOCATION.............................................................................................................................. 3
ADDITIONAL FEATURES............................................................................................................................... 3
CONCLUSION...............................................................................................................................................4
REFERENCES................................................................................................................................................ 5
1

POSTER FOR CAMPAIGN ON HEALTHY LIFESTYLE
INTRODUCTION
A healthy body comprises consuming more vitamins and minerals. Due to hectic schedules,
people are lacking the important components necessary for their proper diet. A healthy juice is
a gateway to instant energy for the individuals who have busy lifestyles. A healthy diet gives
rise to a healthy lifestyle. Experts have observed a higher rate of obesity in U.K and it is
predicted that about one-third of the population will be obese till 2020 in U.K (Wang, et al.
2011). The increasing rate can be slow down by adding healthy juices in the diet.
OBJECTIVE
The main objective of this campaign is to promote healthy living in the society and to control
the rise of the diseases in the individuals. The healthy juices are one way to provide medium to
the people consume as much nutrition as required according to their bodily needs. These juices
are easier to drink rather than directly consuming the raw fruits and vegetables. Indigestion can
be avoided with the intake of juices as it allows people to skip the chewing process which can
be a cause of indigestion in individuals. This campaign spreads the awareness of the healthy
juices and its benefits in the place (Longarzo, et al. 2015).
2

TARGET MARKET
The increase of the stress and workload in the individual schedule is becoming the reason for
various diseases. The study in U.K shows the main cause of deaths is heart diseases which are
due to unhealthy lifestyle. This unhealthy lifestyle is further leading to the increasing rate of
obesity in the youth of U.K. Mostly the youth of U.K is affected by this so it is important to
spread the information about the healthier choices available for them in the market. Often the
people who are working and studying are busy with their work so the healthy juices are an
option for them to get instant energy in minimum time (Yang and Ulukus, 2012).
PROMOTION LOCATION
The campaign is organized in London U.K. as the obesity has risen there extensively. The
company has introduced this campaign which has these organic juices which help in detoxifying
the body. These fresh products help in removing the toxic wastes and results in better
functioning of the organs present in the body (Mariano, et al. 2011). The products offered in
this campaign include essential minerals and vitamins which has the good quantity of water
present in it which helps the body in getting the proper hydration with minerals. The daily need
of the water to hydrate the internal organs is fulfilled by these juices.
ADDITIONAL FEATURES
The company has also offered some discounts, offers, and coupons for the customers of the U.K
participating in this campaign. The additional features mentioned above helps the customers to
achieve more benefits. The customers can have healthy juices rich in vitamins and minerals at
lower prices with the discounts offered at the campaign. The company has managed to arrange
some stalls of these healthy and fresh juices across different location in London. From these
stalls, the customers can have their healthy drinks on the way to work also. This act will
promote the company and the message of the healthy lifestyle (Loef and Walach, 2012).
3

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CONCLUSION
The report comprises of the benefits of healthy lifestyle and the impact of healthy juices in the
London U.K. The stress buster juices offered by the companies are an instant energy booster
which enhances the capability to work during the whole day.
4

REFERENCES
1. Loef, M. and Walach, H., 2012. The combined effects of healthy lifestyle behaviors on all
cause mortality: a systematic review and meta-analysis. Preventive medicine, 55(3),
pp.163-170.
2. Longarzo, M., D'Olimpio, F., Chiavazzo, A., Santangelo, G., Trojano, L. and Grossi, D.,
2015. The relationships between interoception and alexithymic trait. The Self-
Awareness Questionnaire in healthy subjects. Frontiers in psychology, 6, p.1149.
3. Mariano, A.P., Qureshi, N., Filho, R.M. and Ezeji, T.C., 2011. Bioproduction of butanol in
bioreactors: new insights from simultaneous in situ butanol recovery to eliminate
product toxicity. Biotechnology and bioengineering, 108(8), pp.1757-1765.
4. Wang, Y.C., McPherson, K., Marsh, T., Gortmaker, S.L. and Brown, M., 2011. Health and
economic burden of the projected obesity trends in the USA and the UK. The Lancet,
378(9793), pp.815-825.
5. Yang, J. and Ulukus, S., 2012. Optimal packet scheduling in a multiple access channel
with energy harvesting transmitters. Journal of Communications and Networks, 14(2),
pp.140-150.
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Healthy Lifestyle Campaign: Promoting Wellness in London

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