Marketing Analysis of Hello Fresh: SWOT, PESTLE, Marketing Mix, Sales and Negotiation Skills

This report provides a detailed analysis of Hello Fresh's marketing strategies, including SWOT, PESTLE, marketing mix, and sales and negotiation skills. It also offers recommendations for the company to improve its pricing policies and promotional strategies.

Individual Report

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Swot Analysis..............................................................................................................................1
Pestle Analysis.............................................................................................................................2
Marketing mix..............................................................................................................................4
Sales and Negotiation Skills........................................................................................................5
CONCLUSION................................................................................................................................6
RECOMMENDATIONS.................................................................................................................6
REFERENCES................................................................................................................................6

INTRODUCTION
The term marketing refers to the process that involves the planning of the product or a
service's price and other important factors such as promotion and distribution. Marketing is
considered as an important part of the business and the organisation so as to make the customers
aware about the product and services that are provided by the business. Marketing and selling are
considered as a relevant part which can create an impact on the business, Selling is refereed as
the process which is related with the transformation of goods and services into money so as to
earn profit. Whereas the marketing focuses on delivering the best potential to the customers for
meeting their needs and wants. This report will be based on Hello fresh which is the largest
meal-kit provider in the united stats founded in November 2011 The company is operating in
various countries around the world having its headquarters located in Berlin Germany (van
Eschnd Stewart Black 2021).
MAIN BODY
Swot Analysis
Strength
 The company focuses on the
sustainability of the environment
through its products and services.
 The company is having a strong
financial position as it has increased its
revenue up to 102%.
 Hello fresh is also having a strong
product image. The products of the
company comes in fresh weekly recipes
with added no such harmful
component.
Weaknesses
 The company is facing various gaps
between the customer satisfaction due
to the promises made and the actual
delivery of the items.
 There is a limited differentiation in the
company as the Hello fresh is providing
limited products without any
differentiated product.
 Hello fresh is also costly and its
delivery expenses are high as it is
having limited provisions for
modifying meal packages costs.
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Opportunity
 Due to Covid 19, a lot of restrictions
and regulations were imposed by which
the customers were not allowed to go
outside for eating and dining. This
invites the new trend in the market as
various products and services were
started delivering online so as to make
the delivery process more easy and
convenient.
 The changing trends among the
customers is being an effective
opportunity as people are being more
aware about their heath and Hello fresh
is making it more easy to deliver the
healthy food to various families.
 The growing variety of foods and plans
has also provided opportunities to the
business and the organisation so that
they can make the different food items
available for their customers.
Threat
 There is a Fierce competition in the
market such as, door dash, fridge no
more and other competitors which can
affect the business of Hello fresh in
many ways.
 The food market has low barriers to
entry which is also making it quite
difficult for the company to perform its
functions.
 The Price of the competitors also plays
major role in the market as it can be a
threat to the Hello fresh business.
Pestle Analysis
The term pestle analysis is refereed as the strategic tool which is used to analyse the
external forces and the environment so that the company can perform effectively and efficiently
towards the direction of achieving the organisational goals. Hello fresh is Dynamic in nature as
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it is adapting various changes according to the needs of its customers and their preferences as
well. Given below is the Pestle analysis of Hellofresh.
 Political
The political factors is considered as the important factors which can Affect the company in
many ways, such as government policies, governance systems, inflation. There are a lot of
political factors which can effect the business of hello fresh such as, changing policies with new
government, taxation policies and other uses of resources and their allocation by the government.
 Economical
The efficiency of financial markets can also effect the business of hello fresh as it can access the
various markets and can get easy availability of finance in the market. The increasing
liberalization of trade policy of Germany can also help the company to invest further into the
countries which are quite off limits to the firm.
 Social
Every society and culture has its own way of doing business and social factors can affect the
company in various way as the social factors are considered as an important part of the business
or an organisation which should be looked after the company so that it can maintain a well
known reputed position in the market. The social factors include the society roles and norms,
health and safety attitudes and their tastes and preferences according to the environment. The
Hello fresh should consider the social factors so as to maintain a well known flourished position
in the market (Spiller and Aitken 2020).
 Technological
The technological factors is considered as the relevant term which is being upgraded and
innovated. The technological factors are impacting the Business of Hello fresh such as the
technical transformation, motivation in the product offerings and access to greater informations
through which the supply chain and other factors can be effected. Hello fresh is also facing the
technology transfer and licensing issues (Jevremovic 2019).
 Environmental
The environmental concern and needs for sustainability is also growing at a fast pace nowadays,
various business and organisations are also focusing on providing the sustainability to the
environment as it is being important to look after the natural resources so as to protect them in
best possible way. The Hello fresh should also make good approaches towards the protection of
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environment and should focus ion promoting the sustainability through its products and services
such as proper waste management and recycling system.
Marketing mix
The term marketing mix refereed to the various tools and tactics which are used by the
company to make sure that the products and services are being properly available to the
customers as well as they are quiet aware about the products that has been provided by the
company. The marketing mix contains of various components which are used as the strategy and
framework so that the best of the qualities and values can be provided to the customer (Jafarind
Othman Soleiman 2020). Hello fresh is a well known company which provides the excellent
fresh meals top its customers by giving them a lot of varieties as well The marketing mix will
help the business to gain various advantages in the market and the company can also be
benefited by it. Given below are the 7Ps of marketing mix in context to hello fresh (Schröder
2021).
 Product
The term product is refereed as the main component of the marketing mix which is provided by
the marketers to the customers so as to satisfy the needs and wants of the customers. The
products of Hello fresh are quite healthy and effective as they are demanded in a large way such
as, Ready to eat food and other fresh packed food items.
 Price
The pricing policy of hello fresh is comparatively high as compared to various other competitors
in the market as they are charging a slightly higher price for the commodities in the market from
the customers.
 Place
The term place is refereed as the geographical location I which the goods and the services will be
provided and delivered to the customers so as to fulfil the needs of them. The Hello fresh
company is located in various countries and gaining various competitive advantages. Hello fresh
is also focusing on delivering the best of its potential to the targeted customers so as to increase
the sales and profit earning.
 Promotion
The term promotion is considered as the most important component of the marketing ,as it is
related with the advertising and promoting of the products and services. Hello fresh is a well
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known company, Which is delivering the healthy foods and services to its customer. So as to
gain the advantages it should also focus on promoting the products and services in various ways
so that it can make the people aware about its services (Deepak and Jeyakumar2019).
 Packaging
The packaging of the products and the other food items of the hello fresh company is quite
effective as it is very unique and attractive for the customers along with good safety and stability.
 Positioning
The positioning is refereed as the component which is related with the delivering of products and
services in the targeted markets and other segments which are planned for the distribution of
products. Hello fresh is positioning the products and services into the various segments of
markets which are related with the more demand of foods and other relevant items so ad to
satisfy the needs and wants of the customers.
 People
The last component of marketing mix is refereed as people who are the main aim of the business
and the organisation. People plays an important roles in the market as they are the one whop
will demand for the various goods and services so as to make their wants satisfied. Hello fresh is
focusing more and more towards their customers so that they can flourish in the long run along
with the success and market growth. The human wants are unlimited in nature and they keeps on
changing, as the company adapting various changes according to the wants and needs of the
customers by staying dynamic and effective enough.
Sales and Negotiation Skills
The term 'sales negotiation' in general refers to a speech of communication between a
purchaser and seller in the involvement of getting at a deal. The skill to Negotiate typically
consider some degree of back and forth with some parties coming to the discussion with the
contracting they're willing to make (Brunneder and Dholakia 2018). Good negotiations can
contribute importantly to the success of business , as they can help us to build better
relationships. It also encourages the delivering of long lasting, superior solutions—instead of
poor short-term results that do not satisfy the needs of either party. The good the sales and
negotiation skills are, the better they will help us avoid the future problems and conflicts. Hello
fresh is opting good techniques and methods of effective sales and negotiation tactics so that it
can handle the situations quite well. The company is also opting various strategies such as, being
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prepared, good communications, Speaking effectively with the decision makers and writing
terms at the right time are some of the major skills that are being used by the company so that it
can negotiate effectively with the other parties.
CONCLUSION
The above report went into detail with various complex issues such as marketing and its
importance along with the components and tools such as marketing mix. Further more, The Hello
fresh company has been chosen which is providing quality products and services to its
customers. Along with that, The Swot and pestle analysis were also discussed so as to describe
about the internal and external factors including the 7Ps of marketing mix. At the end, The sales
and negotiation skills were also highlighted so ads to make it more clear and understandable.
RECOMMENDATIONS
Hello fresh is a well known company which is focusing on delivering the quality
products and services to its customers so that they can increase their sales and profit. The
company is also facing some issues which can be solved by opting various recommendations
which are as follows.
 The company should improve its pricing policies so that it can attract more customers and
it can also deliver the good quality of foods and services at a reasonable price.
 Hello fresh should also focus on promoting the products and services through effective
channels of marketing and various platforms such as social media, websites and
advertising. (Romanova Ananishnev and Darda 2020).
REFERENCES
Books and Journal
Brunneder, J. and Dholakia, U., 2018. The self-creation effect: Making a product supports its
mindful consumption and the consumer’s well-being. Marketing Letters, 29(3), pp.377-
389.
Deepak, R.K.A. and Jeyakumar, S., 2019. Marketing management. Educreation Publishing.
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Hanson, W.A. and Kalyanam, K., 202 0. Internet marketing and e-commerce.
(Student ed.). Thomson/South-Western.
Jafari, H. and Othman Soleiman, K., 2020. Assessment of effective environmental factors in oil
and gas industry policies using PESTLE & SWOT analysis (case study: Kurdistan,
Iraq). Environmental Sciences, 18(3), pp.134-151.
Jevremovic, N., 2019. CISG and contracting practice: facilitating negotiation of contract terms.
JL & Com., 38, p.189.
Romanova, G.A., Ananishnev, V.M. and Darda, E.S., 2020. Inclusive education: A path to
equal rights. Opcion, 36(S26), pp.613-628.
Schröder, D., 2021. Mobility in Rural Areas as it Relates to the Agricultural and Food
Industries and People Employed in Them. In Progress in Sustainable Mobility
Research (pp. 103-111). Springer, Cham.
Spiller, L.D., Kim, D.H. and Aitken, T., 2020. Sales education in the United States:
Perspectives on curriculum and teaching practices. Journal of Marketing Education,
42(3), pp.217-232.
van Esch, P. and Stewart Black, J., 2021. Artificial intelligence (AI): revolutionizing digital
marketing. Australasian Marketing Journal, 29(3), pp.199-203.
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