International Marketing Strategy for Hello Fresh in Sweden

International Marketing
Management

Table of Contents
INTRODUCTION...........................................................................................................................2
MAIN BODY...................................................................................................................................2
Market Entering Strategy.......................................................................................................2
Global trends and their application in the local environment.................................................4
Social Media standardization and adaptation.........................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
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INTRODUCTION
International marketing refers to the application of several methods and principles of marketing
that are applied by the organisation in several countries. The objective of marketing on an
international basis is to ensure that the company is able to reach all the customers across the
world. International marketing is also known as an extension in the strategies of local marketing
techniques where the target audience is of a higher number. The focus of the marketers is on the
identification, targeting and positing of the products and services that are currently delivered by
the company (Alam and et. al.,2019). The organisation creates a marketing plan along with
budget and strategies through which they make the general public aware about the products,
services and offers that they are offering. In this report, Hello fresh is considered which is a
largest meal company based out in different parts of Berlin, Germany with major operations
established in United States, Canada and some parts of Western Europe. This reports covers the
optimum market strategy that the company will be applying to market their products in Sweden.
Along with this the modes of communication and trends are also discussed.
MAIN BODY
Market Entering Strategy
Hello fresh is one of the largest kit company that deals in easy to cook products, the
organisation was originated in Berlin, Germany. The organisation started its operation in the year
2011 where the major objective of the company was to provide the families with groceries and
recipes so that they can prepare fresh food in a short span of time. This delivers the require
material at home so the people are not required to plan and step out to buy groceries from the
offline market (Alsamydai, 2019). The target market that the company is currently looking for
falls under the demographic factor of the age. They target the people in the age bracket of 30 to
50 years as they are the ones in the houses who buy groceries. They are generally working
businessman’s and professionals who do not get enough time to buy plan and buy groceries
according to their requirement. Hello Fresh is a company that is looking for expanding its
operations in other countries where the major concept would be providing vegan and organic
recipes along with the required products and ingredients so that the customers can easily plan
their meals.
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