Social Media and How Enterprise Need to React to It Research Paper 2022

Running head: Social Media and how enterprise need to react to it
SOCIAL MEDIA AND HOW ENTERPRISE NEED TO REACT TO IT
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1Social Media and how enterprise need to react to it
Table of Contents
Introduction................................................................................................................................2
Evolution:...................................................................................................................................2
Discussion:.................................................................................................................................3
Justification:...............................................................................................................................3
Business Limitations:.................................................................................................................4
Future Work:..............................................................................................................................4
Conclusion:................................................................................................................................5
References:.................................................................................................................................6

2Social Media and how enterprise need to react to it
Introduction
With the help of ICT new innovations can be the evolution of internet, and it can
make huge impact on the structure of firms and the decision‐making process. The social and
economic environment and the understanding of the transformations and developments by
ICTs with the enhancement of the social media, web 3.0 and web 4.0 are the essential
because the impact of current revolutions in an enterprise (Larios-Hernández and Reyes-
Mercado. 2018). The aim of this paper is to an in‐depth research of social media that has
occurred with the development of new technologies and how an enterprise needs to react to it.
Evolution:
Web 3.0:
Web 3.0 is known as Semantic Web that combines the attributes of Web 1.0 and 2.0
with the help of machine intelligence. Tim Berners-Lee created the web. In 2001, and he has
published an article about web 3.0 in an American magazine. In Web 3.0, machine support
every person in decision-making, production and it also can help to transform the traditional
role of the internet infrastructure. Web 3.0 has many abilities, such as it can unite various
users and computers to solve a specific problem. This technology has a huge capacity, and
Web 3.0 can bring various products and services to business. Because of its assertiveness, it
has very high added value. The term “Semantic markup” can refer to the communication gap
between human and computer applications (Kollmann, Lomberg and Peschl. 2016). The main
challenges in any organization are the of information presentation on web applications that
are unable to deliver proper information. The web services are one type of software that is
designed to support a computer over the internet.
Web 4.0:

3Social Media and how enterprise need to react to it
This is not a new version of the web. It is the alternative version that we are
alternatively used in the firms and organizations. Web technologies need to adapt its
surroundings (Almeida. 2017). Web 4.0 can connect everything in the real and virtual world.
Discussion:
Nowadays, Social Media is becoming one of the essential parts of any organizations.
By using social media platforms, most of the enterprise can achieve their target easily. This
is the best way of connecting people with the organization. It can build their brand and allow
customers as the champions for their organizations. But there are several challenges in social
media as well (Babić Rosario et al. 2016). If any organization unable to handle social media,
it can make a huge negative impact on the organization. It can be due to not listening to
customers concerns. Every day many users are registering in the social networking sites.
Social networking tools can make a great impact on any organization. Organization
understand the importance of social media tools, and they also know why they should be
looking for it? But many people confused about what is the meaning of social media and how
these tools can help an organization to achieve its targets.
Justification:
There are many advantages of social media tools that can draw the attention of any
organizations.
By using social media platform, most of the enterprise can enhance their brand
awareness. Most of social media allows every organization to promote its products. Most of
the social media tool does not demand any money to promote any products (Baker and
Algorta. 2016). Wasting millions on TV, magazine ads, any company can easily promote a
product by sharing video or attractive images in social media. By using different social media
platform, organizations can directly contact with the customers and get feedback from them.

4Social Media and how enterprise need to react to it
By using a social media platform, any customer can easily reach an organization. They can
easily register a complaint and get updates accordingly. Many big organizations educate their
customer by using a different kind of social media platform. Every customer can have
different purpose of selecting an organization (Bakshy, Messing and Adamic. 2015). Using of
social media, an organization can record every conversation and use it accordingly. Social
media are also helpful for managing a team. Many big organizations are divided into several
teams. These platforms can help to manage every team. Any person can directly mention the
brand or any product by using @ or #. This can be helpful for a company to find out a
specific product.
Business Limitations:
There are many benefits of using social media for an organization. However, there are
few downsides of social media that every person must be aware of if they want to save their
company.
Social media tools can create brand images for a company (Kwahk and Park. 2016).
But a poorly implemented branding campaign can easily destroy the company reputation in a
few minutes.
Every customer can share feedback on social media. Some of them can provide
negative feedbacks that can affect another customer.
Until an organization determine its profit, it is pointless to elaborate social media
campaign. An organization cannot predict the exact customer number.
Future Work:
This section of this report discussed the emerging trends that is capable of long term
influence on the social media future.

5Social Media and how enterprise need to react to it
One of the vital technologies is AR and it is already implemented at the social media
is AR. Snapchat already includes in in their filter. Facebook is also working on AR
technology (Belk. 2013). Apart from AR, Facebook is also working on VR technology as
well.
Another future work of social media is online and offline integration. Deferent social
media platforms also working on online-offline integration. They are also working on how
various products and promotions can be sent while a user in offline mode.
Most of the social media platform using AI to create social bots. These bots can
automatically create contents and interact with the users. Most of the cases a user unable to
determine if they are talking with a bot or legitimate person.
Conclusion:
Social media comes with many advantages and disadvantages when it comes to
enterprise needs. Future of social media in enterprises is fascinating but uncertain. Before
using social media platform for an enterprise, they must be aware of both sides. This report
discussed many ideas and research that is essential for every enterprise.

6Social Media and how enterprise need to react to it
References:
Almeida, F.L., 2017. Concept and dimensions of web 4.0. International Journal of
Computers & Technology, 16(7), pp.7040-7046.
Babić Rosario, A., Sotgiu, F., De Valck, K. and Bijmolt, T.H., 2016. The effect of electronic
word of mouth on sales: A meta-analytic review of platform, product, and metric
factors. Journal of Marketing Research, 53(3), pp.297-318.
Baker, D.A. and Algorta, G.P., 2016. The relationship between online social networking and
depression: a systematic review of quantitative studies. Cyberpsychology, Behavior, and
Social Networking, 19(11), pp.638-648.
Bakshy, E., Messing, S. and Adamic, L.A., 2015. Exposure to ideologically diverse news and
opinion on Facebook. Science, 348(6239), pp.1130-1132.
Belk, R.W., 2013. Extended self in a digital world. Journal of consumer research, 40(3),
pp.477-500.
Kollmann, T., Lomberg, C. and Peschl, A., 2016. Web 1.0, Web 2.0, and Web 3.0: The
development of e-business. In Encyclopedia of e-commerce development, implementation,
and management (pp. 1139-1148). IGI Global.
Kwahk, K.Y. and Park, D.H., 2016. The effects of network sharing on knowledge-sharing
activities and job performance in enterprise social media environments. Computers in Human
Behavior, 55, pp.826-839.
Larios-Hernández, G.J. and Reyes-Mercado, P., 2018. Market influencers for ICT
advancement in small states–a comparative analysis. Information Technology for
Development, 24(3), pp.612-631.