Business Model and Plan for Herbal Cosmetics in Australian Market

Business model and plan

Executive summary
This report has discussed about Herbal cosmetics which is new product and will launch in
Australian market. This report has evaluated its industry and market analysis and also discussed
about canvas model by using elements like customer segments, key partners, key resources, cost
structure etc.

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................4
Company overview......................................................................................................................4
Analysis of product features........................................................................................................5
Industry analysis..........................................................................................................................6
Market feasibility-.......................................................................................................................7
Product and economical Feasibility analysis...............................................................................8
Business canvas model................................................................................................................8
Conclusion.....................................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
A business model is the detailed idea about the ways an organisation is planning to conduct
its business by offering certain products and services along with targeting certain customer base
within a specific market. Business models helps in determining the product base of the company
and the different ways to sell it (Barlow, and et.al., 2021). Herbal cosmetics is a new and
innovative business that is headquartered in the Melbourne Australia. The company specialises
in cosmetics products that are produced from organic and herbal ingredients. This report deals
with the business model plan for herbal cosmetics along with industrial and market analysis for
the company.
MAIN BODY
Company overview
Herbal cosmetics is a business venture that works in the industry of consumer goods and
specialises in the products of services of personal care. The organisation is aimed to focus on
producing products that are created using different cosmetic ingredients to develop the base that
includes complete herbal materials. Such products helps in providing many benefits to its user as
it does not contain any chemicals that can harm the skin by some side effects. Skin diseases are
very common towards in the growing age group. These skin diseases are mainly due to exposure
towards the chemical agents and some amount of toxins present in such products. Herbal
cosmetics eliminates chances of having such issues as the products does not contain any
chemicals (Ferreras-Garcia, Hernández-Lara, and Serradell-López, 2019). Moreover, the
products range from the company includes cleansing agents, toners, moisturisers and many more.
The material used to produce these products are aloevera, carrots, neem, turmeric and also rose
water. These beauty products helps its users to look beautiful and charming. The demand for
such herbal products is increasing within the market as it is good activity with less or nil side
effects. Herbs and spices are beneficial in maintaining as well as enhancing the beauty of human
body. Benefits of herbs includes enhancement of the physical as well as mental well- being,
detoxification and so on.