Growth and Development of Heritage and Cultural Industry

This report discusses the growth and development of the heritage and cultural industry, including potential conflicts in conservation and methods of interpretation. It also explores the purpose of heritage and cultural attractions in meeting the needs of different customers.

Heritage and Culture
Tourism

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Growth and development of heritage and cultural industry..................................................1
Covered in poster.........................................................................................................................1
1.2 Potential conflicts in conservation of heritage and cultures places.......................................1
TASK 2............................................................................................................................................2
TASK 3............................................................................................................................................4
Covered in Leaflet.......................................................................................................................4
TASK 4............................................................................................................................................4
4.1 Evaluate methods and media used for interpretation.............................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Culture heritage tourism is the subset of tourism which is concerned with country and
their cultures. It specifies lifestyle of people in different geographical area, history of their, art
culture, religions and other elements which are concerned with them. In modern era, the tourism
industry is providing package to people which is related with culture and historical places.
Moreover, these industries are providing job opportunities to local people to improve their life
styles as well as fulfil their yearnings (Ashworth and Page, 2011). In present report, different
timeline of culture heritage has been explained. Along with this, various aspects of growth of
development industries are explained. Tibet is worldwide tourism destination which is controlled
by China government and they are planning to improve their services to attract large number of
customers. Further, British museum and Victoria Albert Museum are explained along with their
purpose. Besides this, roles and responsibilities of government towards their origin is explained.
TASK 1
1.1 Growth and development of heritage and cultural industry
Covered in poster
1.2 Potential conflicts in conservation of heritage and cultures places
Potential Conflicts about heritage and culture places
By: XYZ
Date: 15th July 2017
Heritages and ethical resources are complex phenomenon with economic, social, political as well
as ecological prospective. Heritages are always taken as the representatives of the country among
the all countries which differentiate it with others. However, there are so many struggles faced to
preserve the heritage and ethnic resources. Different conflicts that are faced in case of Lahasa,
Tibet are discussed below
Lack of presentation of places: This is one of the struggles that took place. It means the lack of
present the places before the host as well as local community. In Tibet this is a major
concern and needs to be evaluated so that attraction can be maintained. Awareness regarding
these heritages among public as well as government is necessary for the betterment and
preservation of these heritages.
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Disrespect of rights and interest of tourists: if the interest and rights of tourists, local as well as
hosts are dis respected tan it will adversely affect cultural practice, knowledge, activities and
belief. Hence the rights and the interests of tourists are of main attentive matters.
Misinterpretation of physical attributes: the misinterpretation and wrong presentation of the
physical attributes of the heritages may lead to the misunderstandings regarding cultural
heritages and ethnic resources hence every matter should be interpreted properly regarding
physical attributes of heritages.
Poor planning and land use: if the struggles between tourism project and preservation of
heritages can't be recognised then it may lead to poor planning and land use.
Brown fields sites vs. green field sites: if there is problem in recognizing that where the green
field should be used and where the brown than it will surely effect adversely the
development of tourism.
The local people of China are facing problem because tourist are coming in these places
and destroying their culture. So, it is responsibility of government to take care properly of their
resident people. Along with this, private as well as public companies are making more
contribution in developing tourism industry so far. It will aid to organization in providing more
facilities to visitors.
TASK 2
2.1 Purpose of heritage and cultural attractions in meeting the needs of different customers
With its prosperous history and great cultural diversity UK attracts a lot of tourists and
visitors. Many travelers come to experience the historical aura of the places. Many come for
education purpose. In the modern Era also the UK has able to protect its culture and historical
places. From urban modern marvels to historic marvels. Legacy and culture safeguarding is an
assignment for an administration bodies. They are truly old and their preservation is truly hard.
So it is a noteworthy obligation of numerous administration bodies and association of travel and
tourism industry to deal with the issues (Barbieri and Mahoney, 2010). It is hard to keep up these
monuments in their regular shape in light of the fact that to remain them attracting numerous
innovations are getting use. This lead in making of such heritage hard to manage. There are
many going by locales in UK however some renowned landmarks are:
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1.British museum: The British museum is situated in Bloomsbury, London which
connotes about the mankind's history, craftsmanship and culture. It was build up in 1753 and as
yet looking new. In historical center there are numerous old things are kept with the reason for
giving learning about British culture and legacy. The principle reason for preserving this legacy
property is simply to give a concise review about every single perspective which were occurring
in past. Numerous guests visit there to accumulate the learning about British culture and what
kind of culture they had in their past.
Figure 1 British museum
(Source: The British Museum, 2017)
2. V& A museum: The Victoria & Albert historical center is biggest gallery in world
with brightening expressions and outlines. It means the diverse sort of styles and outlines which
were present in past. It incorporates the 4.5 million articles into it which demonstrates the diverse
culture in their past.
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Figure 2: V& A museum
(Source: Photo: “Inside V&A museum)
There are various purposes for which UK attracts the customer are:
Education: - Many visitors comes to gain the knowledge about the cultural and heritage
places according to their personal preferences and academic knowledge. There are many cultural
program that are conducted to enhance the knowledge like Victoria museum organizes drama
and stories to give the view of the museum (Ashworth, 2011). Visitors gains knowledge from the
pictures or sculptures in the monuments. people wants to know about the incidents at particular
places.
Research: - visitors also come to UK for research purpose. Science museum attracts
researchers who wants to know about the modern innovation and scientific works especially like
robots, universities like Harvard provides the place where visitors conduct their research
(Barbieri and Mahoney, 2010). With so many universities UK attracts the scientific and research
interested people who wants to do experiments.
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Recreations: - Now a day’s visitors do not have much time and recreation needs time. so
People are eager to spend a lot so as to get maximum recreation within the limited duration of
time. Heritage and cultural places provide one of the best alternatives for the purpose of
recreation.
Entertainment: - UK provides a wide range of options from heritage sites to modern age
art to visits. These days’ people spend maximum on entertainment. Every section of the society
is seen to go for these scenic and natural beauty. In the years to come this purpose will be one of
the most common for visitors that will attract them to UK (Chen and Chen, 2010).
TASK 3
Covered in Leaflet
TASK 4
4.1 Evaluate methods and media used for interpretation
The main aim behind the interpretation is to proving the better experience and to attract
the visitors who will helps in understanding the significance and worth of visitor’s attraction
places. The Victoria and Albert Museum has some technique which pictures, art, tour operators,
labels, guides and it conducts the fairs and events. The government and other organizations use
most of the various approaches to explain and maintaining the importance and features or
chances of their visitor’s attraction sites (Chen and Chen, 2010). The interpretation helps in
determining the value and effectiveness of destination places. To make the good thinking on
customers or visitors mind, in London there is a museum who plays a dram or activity and any
role playing which is on the basis of many different collection of new and precious old places of
museum and under this, there is no foundations or limitation which is related with any kind of
language. The visitors who are coming from the different foreign countries her about the value
and see the beauty of the cultural and heritage attraction places by the looking in a direct way in
not complete way but in particular way.
The government and cooperation use many media for interpretation like for instance
audio- visual, drama and role play, interactive technologies and other techniques (Jimura, 2011).
Audio- visual- In this includes video conferencing, television, computer related
technology etc. With the help of these all, the government or many organizations which is related
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with the travel and tourism industry provide the information of many heritage and cultural
places.
Figure 3: British Museum
(Source: The British Museum, 2017)
Interactive technology- With the help of new technology, government can operate the
tourism sector better and makes it safe and clean and through interactive technology, it can tell
about the importance of heritage places to every people and to can update their website.
Published material- In this published material includes the books, journals, magazines
etc. Through all this, people can know the information about the importance of heritage and
cultural places.
Drama and role play- Many museums of United Kingdom, plays the drama and role play to
aware visitors about the heritage and cultural places.
Figure 4: Victoria Albert Hall
(Source: V&A - Victoria and Albert Museum, 2017)
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From the various corners of many countries, many people are come for visit heritage
places and with the help of this their importance is increased. The government and different
organization use many promotional activities to promoting the travel and tourism sector. The
government also works for protecting the cultural places safe and secure (Hayllar, Griffin and
Edwards, 2010). For attracting the visitors, the cooperation or government uses various methods
like for instance the books, online or can say social media, make documentaries regarding this. It
gives its advertisement at worldwide level or can say at high level.
CONCLUSION
It has been concluded from above report that Tibetan government are making so many
strategies in order to improve their services. Through this they can also resolve the issues which
are facing by customers at visiting places. It is responsibility of organisation to implement new
policies which will help them to generate high amount of profits. Moreover, customers are
visiting in those places where they can understand the culture of other country. Through this,
they will come to know about that what kind of culture they are following. The ownership of
organisation is also different from each other and their motives is also differing from others.
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REFERENCES
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Yang, C. H., Lin, H. L. and Han, C. C., 2010. Analysis of international tourist arrivals in China:
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Online
The British Museum. 2017. [Online]. Available through: <http://www.britishmuseum.org/>.
[Accessed on 23rd June 2017].
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