Heritage and Cultural Tourism Management: A Comprehensive Analysis

UNIT 19 HERITAGE AND CULTURAL
TOURISM MANAGEMENT
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Table of Contents
INTRODUCTION.........................................................................................................3
TASK 1-LEAFLETS & ARTICLE.................................................................................4
1.1 ANALYSE GROWTH AND DEVELOPMENT OF HERITAGE AND CULTURAL
INDUSTRY..............................................................................................................4
1.2 THE POTENTIAL CONFLICTS IN CONSERVATION OF HERITAGE AND
CULTURAL RESOURCES WITH CONTEXT TO THE CASE OF VENICE AND
BARCELONA.......................................................................................................... 7
TASK 2- REFLECTIVE REPORT..............................................................................10
2.1 THE PURPOSE OF HERITAGE AND CULTURAL ATTRACTIONS IN
MEETING THE NEEDS OF DIFFERENT CUSTOMERS......................................10
TASK 3- LEAFLETS..................................................................................................14
3.1 IMPACT OF DIFFERENT TYPES OF OWNERSHIP ON THE CULTURAL
SITES AND HERITAGE SITES MANAGEMENT..................................................14
3.2 ROLES AND RESPONSIBILITIES OF ORGANISATIONS IN THE HERITAGE
AND CULTURAL INDUSTRY................................................................................16
TASK 4- MANAGEMENT REPORT SUMMARY.......................................................18
4.1 METHODS AND MEDIA USED FOR INTERPRETATION WITHIN THE
HERITAGE AND CULTURAL INDUSTRY FOR TOURISTS.................................18
CONCLUSION.......................................................................................................... 26
REFERENCES..........................................................................................................27
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INTRODUCTION
There is a high independence in the cultural heritage and the tourism industry in the
UK. With the advent and growth of the tourism industry, the cultural heritage is also
developing which is focused on the preservation of the cultural heritage of the
country so as to attract more tourists, the cultural industries thus add to the GDP of
the countries by becoming a prospective source of the employment opportunities.
This assignment will help to gain insights into the different purposes of the attractions
and the methods of interpretations used in the heritage and culture industry. Different
roles and responsibilities of the organisations with different ownership will be
discussed as well. Thus the prospects and the aspects of the natural and cultural
heritage preservation will be undertaken with reference to the major developments
and growth of the tourism in the world and various organisations that contribute to
the development of heritage and culture industry in the UK.
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TASK 1-LEAFLETS & ARTICLE
1.1 ANALYSE GROWTH AND DEVELOPMENT OF HERITAGE AND CULTURAL
INDUSTRY
For the economy of the UK, the
heritage and culture play a vital role as
it involves the heritage landscape,
archaeology, conservation and
museums that render the customs,
tradition and the cultures information to
the tourists that have been recorded in
the past decades (Throsby, 2016).
THE GROWTH AND DEVELOPMENT
OF THE CULTURAL AND HERITAGE
INDUSTRY
TRANSPORTATION
This component plays a crucial role in
adding to the growth and development
of this industry as dying to the
development of the infrastructure and
the local transportation facilities the
growth and the cultural tourism have
increased. The road systems up
gradations and international aircraft
have also added to it (Tribe and Xiao,
2011).
HIGHER LEVEL OF EDUCATION
Another component for the growth and
development of the cultural and
heritage industry is the increasing level
of education which leads to the
increased footfall of the students in
different countries for the education
purpose that leads to a growth of this
sector (Gammon and Ramshaw,
2013).
MEDIA
Due to the modern media growth such
as the social media, TV
documentaries, news articles and the
other the awareness about the tourism
and the heritage is better ensured
leading to the growth and development
of the industry (Throsby, 2016).
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WORKFORCE
This is the other component in the
cultural and heritage industry which
adds to its growth and development.
As the workforce are valuable assets
to the industry and are involved in the
charities which add to its growth
(Parry, 2013).
TECHNOLOGY
Due to the high use of the
technological advancements, the
tourists are gaining the best
experience that has led to the growth
of the cultural and heritage industry.
Through the technological
advancements, the tourists gain
access to information and different
facilities easily which leads to the
growth and development of this sector
(Parry, 2013).
Heritage is referred to the
conglomerate of the cultural and
natural environment of business that
consists of the cultural practises, bio-
diversity, collections of old times and
other places of historic importance
(Millar, 2016).
Importance of Heritage and culture
Due to the development of the heritage
and cultural industry, the
competitiveness of the travel and
tourism industry reports that in 2017
there was an increase in the
employment opportunities and has
created nearly 1,791,220 jobs in 2017
that ultimately has helped to add to the
GDP of the UK (Travel & Tourism
Competitiveness Index, 2017).
Through the growth of this sector, the
heritage and cultural sites can be
preserved and better accommodation
can be rendered to the visitors.
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History of heritage
In the 1660 year, the custom became
popular of the Grand Tour that was
traditionally taken by the upper section
of the UK. This tour is described as the
post-Oxbridge trip which was the
cultural legacy of antiquity (Tribe and
Xiao, 2011).
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