Heritage and Cultural Tourism Management: A Comprehensive Study
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This study delves into the dynamic world of heritage and cultural tourism, analyzing its growth, development, and impact on the UK economy. It explores the purpose of heritage attractions in meeting diverse customer needs, examines the impact of ownership on management, and evaluates various interpretation methods used to enhance the visitor experience. The study also highlights the importance of conservation efforts and potential conflicts that arise in managing heritage resources, using Lhasa, Tibet as a case study.
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Heritage and Cultural Tourism Management
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Table of content
Introduction......................................................................................................................................2
Task 1...............................................................................................................................................3
Task 2...............................................................................................................................................1
Task 3...............................................................................................................................................4
Task 4...............................................................................................................................................8
Conclusion..................................................................................................................................... 11
Reference List................................................................................................................................ 12
1
Introduction......................................................................................................................................2
Task 1...............................................................................................................................................3
Task 2...............................................................................................................................................1
Task 3...............................................................................................................................................4
Task 4...............................................................................................................................................8
Conclusion..................................................................................................................................... 11
Reference List................................................................................................................................ 12
1
Introduction
Tourism defines as an activity which involves travelling experience of tourists while they visit
various places in the world. An unparallel growth of travel and tourism industry is exploring the
scope and nature which represents new forms of innovation and creativity in the sector. The
travel and tourism sector reflects the heritage and cultural aspects of a specific province,
therefore it can be said that heritage and cultural tourism plays an essential role for the growth of
UK economy and also in the travel and tourism sector. Heritage and cultural tourism represents
the cultural traditions of various communities which includes their values, rituals and festivals.
Therefore the government bodies are also focusing on the development of heritage and cultural
tourism management as it enhances the opportunities in the travel and tourism sector.
In this current study, the growth and development of heritage and cultural industry will be
discussed. In this process, the growth and development of the industry within travel and tourism
sector, the purpose heritage and cultural attraction, the roles and responsibilities of organisation
and the various methods of interpretation will be discussed. Apart from that, the interpretation
methods and the significance of interpretation will be discussed in this process.
2
Tourism defines as an activity which involves travelling experience of tourists while they visit
various places in the world. An unparallel growth of travel and tourism industry is exploring the
scope and nature which represents new forms of innovation and creativity in the sector. The
travel and tourism sector reflects the heritage and cultural aspects of a specific province,
therefore it can be said that heritage and cultural tourism plays an essential role for the growth of
UK economy and also in the travel and tourism sector. Heritage and cultural tourism represents
the cultural traditions of various communities which includes their values, rituals and festivals.
Therefore the government bodies are also focusing on the development of heritage and cultural
tourism management as it enhances the opportunities in the travel and tourism sector.
In this current study, the growth and development of heritage and cultural industry will be
discussed. In this process, the growth and development of the industry within travel and tourism
sector, the purpose heritage and cultural attraction, the roles and responsibilities of organisation
and the various methods of interpretation will be discussed. Apart from that, the interpretation
methods and the significance of interpretation will be discussed in this process.
2
Task 1
LO1
1.1 Analyse the growth and development of the heritage and cultural industry
Heritage and cultural tourism is one of the fastest growing tourism in the world. The term
“heritage” can be defined as valued objects such as historic buildings and rich cultural traditions
which have been passed down from previous generation. There are four main aspects to
understand the significances of heritage. Those are historical significance, social significance,
Aesthetic significance and scientific significance. It reflects the scope and possibilities of
historical findings, social values, importance of design seen on a place and scientific innovations.
In order to understand the growth and development of heritage and cultural industry, it is
important to analyse the factors of heritage and cultural tourism. Those factors are attractions,
natural tourism, constructed tourism and cultural heritage.
Attractions:
Heritage and cultural sites are representing four different aspects such as historical aspect, social
aspect, aesthetic aspect and scientific aspects. Different kinds of tourist attractions sites in UK
such as Albert museum, British Museum are defining the heritage and cultural significances.
Tourists across the globe are visiting these places to witness the rich cultural histories of British
Empire (Ekern et al., 2016). Therefore, various transportation facilities are generating revenues
in heritage and cultural tourism sector. That helps in the growth and development of this
industry.
Natural tourism:
Natural beauties are another aspect heritage and cultural tourism sector which involves
landscape, coastlines, woodlands, forests and habitats. The Greenwich Park is one example of
heritage and cultural site with natural beauty (Graham et al., 2016). The stunning landscapes and
rich historical background of this park is attracting tourists all over the world which helps in the
conservation and sustainability of these sites.
3
LO1
1.1 Analyse the growth and development of the heritage and cultural industry
Heritage and cultural tourism is one of the fastest growing tourism in the world. The term
“heritage” can be defined as valued objects such as historic buildings and rich cultural traditions
which have been passed down from previous generation. There are four main aspects to
understand the significances of heritage. Those are historical significance, social significance,
Aesthetic significance and scientific significance. It reflects the scope and possibilities of
historical findings, social values, importance of design seen on a place and scientific innovations.
In order to understand the growth and development of heritage and cultural industry, it is
important to analyse the factors of heritage and cultural tourism. Those factors are attractions,
natural tourism, constructed tourism and cultural heritage.
Attractions:
Heritage and cultural sites are representing four different aspects such as historical aspect, social
aspect, aesthetic aspect and scientific aspects. Different kinds of tourist attractions sites in UK
such as Albert museum, British Museum are defining the heritage and cultural significances.
Tourists across the globe are visiting these places to witness the rich cultural histories of British
Empire (Ekern et al., 2016). Therefore, various transportation facilities are generating revenues
in heritage and cultural tourism sector. That helps in the growth and development of this
industry.
Natural tourism:
Natural beauties are another aspect heritage and cultural tourism sector which involves
landscape, coastlines, woodlands, forests and habitats. The Greenwich Park is one example of
heritage and cultural site with natural beauty (Graham et al., 2016). The stunning landscapes and
rich historical background of this park is attracting tourists all over the world which helps in the
conservation and sustainability of these sites.
3
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Constructed
Heritage environment such as museums, historic buildings, archaeological sites have been build
across the UK to restore the rich culture and historical aspects of British Empire. The young
enthusiasts with travelling motivations are engaging themselves with historical explorations.
Tourists across the world are visiting these monuments and museums to explore their knowledge
which also helps to develop the heritage and cultural industry. The transport facilities, hotel
businesses are working towards the development and sustain the growth of the sector.
Cultural heritage:
Old and historical appeals are serving as major impulsion to travel. Cultural enthusiastic are
always exploring the legends, folklores, folk music to inherit motivations in their exploration
journey (Hribar et al., 2015). The heritage sites with cultural values are shaping and sustaining
the cultural identity. The regional costumes for dance, folklore and songs are exploring the
cultural identity of the nation. The rich cultural propagandas are also explored in this way which
helps in the development of the heritage and cultural tourism sector.
4
Heritage environment such as museums, historic buildings, archaeological sites have been build
across the UK to restore the rich culture and historical aspects of British Empire. The young
enthusiasts with travelling motivations are engaging themselves with historical explorations.
Tourists across the world are visiting these monuments and museums to explore their knowledge
which also helps to develop the heritage and cultural industry. The transport facilities, hotel
businesses are working towards the development and sustain the growth of the sector.
Cultural heritage:
Old and historical appeals are serving as major impulsion to travel. Cultural enthusiastic are
always exploring the legends, folklores, folk music to inherit motivations in their exploration
journey (Hribar et al., 2015). The heritage sites with cultural values are shaping and sustaining
the cultural identity. The regional costumes for dance, folklore and songs are exploring the
cultural identity of the nation. The rich cultural propagandas are also explored in this way which
helps in the development of the heritage and cultural tourism sector.
4
Period Destination Events
3000 BC Babylon Travelling land for trade and
commerce
1500 BC Egypt Pyramids were creating
attention
5 BC Greece Heritage and cultural tourism
has been explored.
2nd Century AD Europe Domestic issues had been
aroused and Europeans started
their spiritual journey as
pilgrims (Raj and Griffin,
2015).
7th to 15th Century Europe Renaissance took place and
travel and tourism sector gained
attention
16th to 18th Century United Kingdom Tourists are exploring places
like Stonehenge and city of bath
19th Century United Kingdom People started exploring
mythological values
Early 20th Century United Kingdom The heritage and cultural
tourism sector has grown
exponentially during that time.
Table 1: the growth and development of the heritage and cultural industry
(Source: created by author)
5
3000 BC Babylon Travelling land for trade and
commerce
1500 BC Egypt Pyramids were creating
attention
5 BC Greece Heritage and cultural tourism
has been explored.
2nd Century AD Europe Domestic issues had been
aroused and Europeans started
their spiritual journey as
pilgrims (Raj and Griffin,
2015).
7th to 15th Century Europe Renaissance took place and
travel and tourism sector gained
attention
16th to 18th Century United Kingdom Tourists are exploring places
like Stonehenge and city of bath
19th Century United Kingdom People started exploring
mythological values
Early 20th Century United Kingdom The heritage and cultural
tourism sector has grown
exponentially during that time.
Table 1: the growth and development of the heritage and cultural industry
(Source: created by author)
5
The growth and development of the heritage and cultural industry
Attractions:
Heritage and cultural sites are representing
four different aspects such as historical
aspect, social aspect, aesthetic aspect and
scientific aspects.
Natural tourism:
Natural beauties are another aspect heritage
and cultural tourism sector which involves
landscape, coastlines, woodlands, forests and
habitats.
Constructed
Heritage environment such as museums, historic buildings, archaeological sites have been build across the UK to restore the rich culture an
ulsion to travel. Cultural enthusiastic are always exploring the legends, folklores, folk music to inherit motivations in their exploration journey.
6
Attractions:
Heritage and cultural sites are representing
four different aspects such as historical
aspect, social aspect, aesthetic aspect and
scientific aspects.
Natural tourism:
Natural beauties are another aspect heritage
and cultural tourism sector which involves
landscape, coastlines, woodlands, forests and
habitats.
Constructed
Heritage environment such as museums, historic buildings, archaeological sites have been build across the UK to restore the rich culture an
ulsion to travel. Cultural enthusiastic are always exploring the legends, folklores, folk music to inherit motivations in their exploration journey.
6
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1.2 Discuss potential conflicts in the conservation of heritage and cultural resources using
the case study of Lhasa, Tibet
Tibet is regarded as a home of religious
temples. Lhasa as a capital of Tibet is
unique for their hospitality management
technique and intangible culture. The
development of heritage and cultural sites
are one of the major characteristic for the
Government of Tibet (Smith, 2015). The
government body is focusing to explore the
opportunities of travel and tourism sector
and provide protection to the heritage sights
and cultural resources.
There are various issues regarding the
development of Heritage and cultural
tourism in Lhasa (Richards, 2016). The
heritage and cultural attraction in Lhasa
requires high maintenance cost therefore, it
is difficult for the Government to invest in
this sector. Apart from that, environmental
issues are another major issue in this
context. Flora and Fauna affect tourist
Destinations negatively and creates a
negative influence on the acuity of
travellers.
The economic system of Tibet is not as
positive as other countries (Du and
McKercher, 2014). Therefore, it becomes
hard for the government to invest in the
heritage and cultural tourism industry.
Skilful employees are required for the
process of maintenance but Government is
unable to pay their salaries and demanding
incentives.
By analysing the potentials of Tibet,
Chinese Government is developing some
large scale projects. They renovate
traditional Barkhor old town district and
outskirt areas of Lhasa. London based
7
the case study of Lhasa, Tibet
Tibet is regarded as a home of religious
temples. Lhasa as a capital of Tibet is
unique for their hospitality management
technique and intangible culture. The
development of heritage and cultural sites
are one of the major characteristic for the
Government of Tibet (Smith, 2015). The
government body is focusing to explore the
opportunities of travel and tourism sector
and provide protection to the heritage sights
and cultural resources.
There are various issues regarding the
development of Heritage and cultural
tourism in Lhasa (Richards, 2016). The
heritage and cultural attraction in Lhasa
requires high maintenance cost therefore, it
is difficult for the Government to invest in
this sector. Apart from that, environmental
issues are another major issue in this
context. Flora and Fauna affect tourist
Destinations negatively and creates a
negative influence on the acuity of
travellers.
The economic system of Tibet is not as
positive as other countries (Du and
McKercher, 2014). Therefore, it becomes
hard for the government to invest in the
heritage and cultural tourism industry.
Skilful employees are required for the
process of maintenance but Government is
unable to pay their salaries and demanding
incentives.
By analysing the potentials of Tibet,
Chinese Government is developing some
large scale projects. They renovate
traditional Barkhor old town district and
outskirt areas of Lhasa. London based
7
company Free Tibet is campaigning to
boycott the development.
From the above statement it can be analysed
that, conservation of heritage and cultural
resources is a major factor in Tibet.
Therefore it is essential for the government
bodies to adopt the collective way for the
protection of these heritage sites which
include monasteries, treks and intangible
culture.
8
boycott the development.
From the above statement it can be analysed
that, conservation of heritage and cultural
resources is a major factor in Tibet.
Therefore it is essential for the government
bodies to adopt the collective way for the
protection of these heritage sites which
include monasteries, treks and intangible
culture.
8
Task 2
LO2
Introduction:
Heritage and cultural tourism is mainly working in the conservation of various heritage places
and cultural values. Different heritage places across the UK such British museum, Albert
museum are attracting tourists across the world to explore the historical significances and
cultural values (British Museum, 2018). In this task, the purpose of these attractions in meeting
the needs of different tourists will be discussed.
2.1 Assess the purpose of heritage and cultural attractions in meeting the needs of different
customers
There are some responsibilities if the government to adopt an effective plan for the development
of British Museum and Albert Museum and explore the needs of customers in this process
(Vam.ac.uk, 2018). After my visit of British Museum and Albert Museum, I have explores some
important aspects o f heritage and cultural attraction and also explored the fact that how these
tourist attractions are meeting the needs of customers from different region.
Education:
British Museum and Albert Museum are a place of collective ancient and historical sculptures.
The heritage and cultural aspects are also explored in these places. Students from different
countries are visiting these places as their educational tours (British Museum, 2018). During my
tour to these destinations, I explored the fact that students are able to discover some unique
opportunities and they can also discover in hand learning method in this process.
Research:
Apart from educational purposes, these places are also effective for research scholars and
scientists. There are various research projects such as Maya research project, research project on
Amara West are major in this scale (British Museum, 2018). The ancient Chinese ceramics and
5000 years old human creativity are major attractions in Albert museum. These are also effective
for research purposes. There are different universities those are offering doctoral degree projects
9
LO2
Introduction:
Heritage and cultural tourism is mainly working in the conservation of various heritage places
and cultural values. Different heritage places across the UK such British museum, Albert
museum are attracting tourists across the world to explore the historical significances and
cultural values (British Museum, 2018). In this task, the purpose of these attractions in meeting
the needs of different tourists will be discussed.
2.1 Assess the purpose of heritage and cultural attractions in meeting the needs of different
customers
There are some responsibilities if the government to adopt an effective plan for the development
of British Museum and Albert Museum and explore the needs of customers in this process
(Vam.ac.uk, 2018). After my visit of British Museum and Albert Museum, I have explores some
important aspects o f heritage and cultural attraction and also explored the fact that how these
tourist attractions are meeting the needs of customers from different region.
Education:
British Museum and Albert Museum are a place of collective ancient and historical sculptures.
The heritage and cultural aspects are also explored in these places. Students from different
countries are visiting these places as their educational tours (British Museum, 2018). During my
tour to these destinations, I explored the fact that students are able to discover some unique
opportunities and they can also discover in hand learning method in this process.
Research:
Apart from educational purposes, these places are also effective for research scholars and
scientists. There are various research projects such as Maya research project, research project on
Amara West are major in this scale (British Museum, 2018). The ancient Chinese ceramics and
5000 years old human creativity are major attractions in Albert museum. These are also effective
for research purposes. There are different universities those are offering doctoral degree projects
9
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for research scholars to discover the ancient British culture. Apart from ancient ceramics, there is
embroidery, cast collections, knitting and sculptures, those are also effective for the research
purpose.
Recreation:
Recreation is based on time; therefore visitors are attracted towards these heritage places to
discover more recreation within a short time period. As per my opinion, public places such as
British Museum and Albert museum are best options for various recreational features (British
Museum, 2018). People of all age groups are involving themselves in different kinds of
activities. Recreational activities are involved pleasure, enjoyment and exploration of knowledge
at the same time. Therefore, for the purpose of recreation, these places are major places to be
considered.
Entertainment:
These historical place not only some places to discover historical aspects of British Empire but a
place of great source of entertainment. During my visit in British Museum and Albert museum, I
was witnessed some of the major events of UK. They are responsible to organise a weekly
exhibition on money and medals of different countries and some prints of war and peace
(Vam.ac.uk, 2018). Apart from that, there is a weekly drama program which is based on
Shakespearean novels. These dramas are also exploring the cultures of 17th century England.
Needs of different customers:
This heritage places help customers to accomplish heir research proposal in a better way
by exploring the cultural needs.
The customers area able to discover the artwork of British Museum and Albert Museum
such as Rosetta Stone, ancient Chinese ceramics and so on.
Thematic plays, dramas are exploring the rich cultural values of ancient England.
Tourists are able to discover those values in this scale.
Conclusion:
10
embroidery, cast collections, knitting and sculptures, those are also effective for the research
purpose.
Recreation:
Recreation is based on time; therefore visitors are attracted towards these heritage places to
discover more recreation within a short time period. As per my opinion, public places such as
British Museum and Albert museum are best options for various recreational features (British
Museum, 2018). People of all age groups are involving themselves in different kinds of
activities. Recreational activities are involved pleasure, enjoyment and exploration of knowledge
at the same time. Therefore, for the purpose of recreation, these places are major places to be
considered.
Entertainment:
These historical place not only some places to discover historical aspects of British Empire but a
place of great source of entertainment. During my visit in British Museum and Albert museum, I
was witnessed some of the major events of UK. They are responsible to organise a weekly
exhibition on money and medals of different countries and some prints of war and peace
(Vam.ac.uk, 2018). Apart from that, there is a weekly drama program which is based on
Shakespearean novels. These dramas are also exploring the cultures of 17th century England.
Needs of different customers:
This heritage places help customers to accomplish heir research proposal in a better way
by exploring the cultural needs.
The customers area able to discover the artwork of British Museum and Albert Museum
such as Rosetta Stone, ancient Chinese ceramics and so on.
Thematic plays, dramas are exploring the rich cultural values of ancient England.
Tourists are able to discover those values in this scale.
Conclusion:
10
In this task, we have discovered the various purposes of heritage and cultural attractions and also
how they are meeting the needs customers. In this process, we have discussed about purposes
such as education, research, recreation and entertainment of heritage sites such as British
Museum and Albert Museum (Vam.ac.uk, 2018). Apart from that we have discussed about
customer needs such as artworks of these museums and exploring the cultural needs.
11
how they are meeting the needs customers. In this process, we have discussed about purposes
such as education, research, recreation and entertainment of heritage sites such as British
Museum and Albert Museum (Vam.ac.uk, 2018). Apart from that we have discussed about
customer needs such as artworks of these museums and exploring the cultural needs.
11
Task 3
3.1 Evaluate the impact of different types of ownership on the management of heritage and
cultural sites
Ownership can be designated as an exclusive rights and control over intellectual property, object
or land. It involves a title and multiple rights which are separated by different parties. It is the
responsibilities of government authorities to inherit different kinds of ownership for the effective
development of heritage and cultural tourism. Ownership can be classified by two factors such
as public ownership and private ownership. In order to maintain the heritage and cultural sites in
UK, public and private ownerships are playing some effective role in this scale.
The Department for Media is a department of UK government who are responsible for the
preservations of cultural sites and sport activities in England. Apart from that they are also
contributing towards tourism industry and creative industries. The goal of the organisation is to
adopt some effective development plan along with UK government to preserve the cultural
heritage sites in England. Woodland Trust is a largest charitable trust in UK who is responsible
for the protection and restoration of woodland heritages. They are maintaining heritage sites so
that these sites can be signified as tourist attraction.
Factors Woodland Trust The department for media
Ownership types Woodland Trust is looking
after more than 1000 woods
which are covering more than
73 square mile area. 70 % of
their sites are covering ancient
woodland
(Woodlandtrust.org.uk, 2018).
The department for media are
providing policy frameworks
to the government of UK so
that Government can
recognise in what areas they
need for the development of
heritage and cultural tourism
industry.
12
3.1 Evaluate the impact of different types of ownership on the management of heritage and
cultural sites
Ownership can be designated as an exclusive rights and control over intellectual property, object
or land. It involves a title and multiple rights which are separated by different parties. It is the
responsibilities of government authorities to inherit different kinds of ownership for the effective
development of heritage and cultural tourism. Ownership can be classified by two factors such
as public ownership and private ownership. In order to maintain the heritage and cultural sites in
UK, public and private ownerships are playing some effective role in this scale.
The Department for Media is a department of UK government who are responsible for the
preservations of cultural sites and sport activities in England. Apart from that they are also
contributing towards tourism industry and creative industries. The goal of the organisation is to
adopt some effective development plan along with UK government to preserve the cultural
heritage sites in England. Woodland Trust is a largest charitable trust in UK who is responsible
for the protection and restoration of woodland heritages. They are maintaining heritage sites so
that these sites can be signified as tourist attraction.
Factors Woodland Trust The department for media
Ownership types Woodland Trust is looking
after more than 1000 woods
which are covering more than
73 square mile area. 70 % of
their sites are covering ancient
woodland
(Woodlandtrust.org.uk, 2018).
The department for media are
providing policy frameworks
to the government of UK so
that Government can
recognise in what areas they
need for the development of
heritage and cultural tourism
industry.
12
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Difference between
ownerships
It is a private organisation and
preserving the ancient woods
and aimed to create new
ancient woodland in this
process.
It is a public organisation who
are responsible to maintain the
historical buildings and
heritage sites
Objectives This organisation is aimed to
build new community woods
and community forests in
England by preserving ancient
woods (Woodlandtrust.org.uk,
2018).
This organisation is aimed to
attain public policy goals to
ensure the fact that, citizens
are informed about the
political process.
Distinction stages Various investors and
stakeholders are funding this
organisation for their
operations.
Government authorities are
responsible for their
operations. Therefore,
government bodies are
funding this organisation for
running their processes.
Table 2: The impact of different types of ownership on the management of heritage and
cultural sites
(Source: Created by author)
13
ownerships
It is a private organisation and
preserving the ancient woods
and aimed to create new
ancient woodland in this
process.
It is a public organisation who
are responsible to maintain the
historical buildings and
heritage sites
Objectives This organisation is aimed to
build new community woods
and community forests in
England by preserving ancient
woods (Woodlandtrust.org.uk,
2018).
This organisation is aimed to
attain public policy goals to
ensure the fact that, citizens
are informed about the
political process.
Distinction stages Various investors and
stakeholders are funding this
organisation for their
operations.
Government authorities are
responsible for their
operations. Therefore,
government bodies are
funding this organisation for
running their processes.
Table 2: The impact of different types of ownership on the management of heritage and
cultural sites
(Source: Created by author)
13
The impact of different types of ownership on the management of heritage and cultural sites
and stakeholders are funding this organization for their operations. It is a public organization who is responsible to maintain the
an 1000 woods which are covering more than 73 square mile area. 70 % of their sites are covering ancient woodland.
The department for media is providing
policy frameworks to the government of
UK so that Government can recognize in
what areas they need for the development
of heritage and cultural tourism industry.
These organizations are aimed
to build new community woods
and community forests in
England by preserving ancient
woods.
14
and stakeholders are funding this organization for their operations. It is a public organization who is responsible to maintain the
an 1000 woods which are covering more than 73 square mile area. 70 % of their sites are covering ancient woodland.
The department for media is providing
policy frameworks to the government of
UK so that Government can recognize in
what areas they need for the development
of heritage and cultural tourism industry.
These organizations are aimed
to build new community woods
and community forests in
England by preserving ancient
woods.
14
Heritage and cultural industry can be developed by various roles and responsibilities of different
organisation. Therefore, it is necessary for the travel and tourism industry to indentify the roles
and responsibilities of organisations whether it is a government organisation or private
organisation.
Roles and responsibilities of Woodland Trust:
The roles and responsibilities of Woodland trust are as follows:
The woodland trust is responsible for the common historic management practices across
UK. This includes re-growth of crop, preserve ancient woods and creating small poles.
They are also responsible to preserve history and rural landscapes and also sustain the
economic importance.
They are responsible for protecting ancient woodland and develop the sustainable
strategy for the development of heritage and cultural tourism.
Training is provided to people about how to protect ancient woodland and historical
places.
Roles and responsibilities of the department for media
The roles and responsibilities of department of media are:
As a government funded organisation they are responsible for the preservations of
heritage sites and create awareness through their media channels.
They are promoting heritage and cultural tourism through their various programs and
events.
They are also contributing towards the development of effective planning in heritage and
cultural industry.
They are providing policy framework to the government so that government can
recognise in which area of heritage and cultural industry they need development.
They are also responsible for merchandising different governmental policies regarding
the development of heritage and cultural industry.
15
organisation. Therefore, it is necessary for the travel and tourism industry to indentify the roles
and responsibilities of organisations whether it is a government organisation or private
organisation.
Roles and responsibilities of Woodland Trust:
The roles and responsibilities of Woodland trust are as follows:
The woodland trust is responsible for the common historic management practices across
UK. This includes re-growth of crop, preserve ancient woods and creating small poles.
They are also responsible to preserve history and rural landscapes and also sustain the
economic importance.
They are responsible for protecting ancient woodland and develop the sustainable
strategy for the development of heritage and cultural tourism.
Training is provided to people about how to protect ancient woodland and historical
places.
Roles and responsibilities of the department for media
The roles and responsibilities of department of media are:
As a government funded organisation they are responsible for the preservations of
heritage sites and create awareness through their media channels.
They are promoting heritage and cultural tourism through their various programs and
events.
They are also contributing towards the development of effective planning in heritage and
cultural industry.
They are providing policy framework to the government so that government can
recognise in which area of heritage and cultural industry they need development.
They are also responsible for merchandising different governmental policies regarding
the development of heritage and cultural industry.
15
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Task 4
LO4
Introduction:
Interpretation is essential in heritage and cultural industry in order to enhance the effectiveness.
In this process, it can be said that, a proper interpretation method can be effective for the
promotion of heritage places. In this task, the importance of interpretation and different methods
and media used for interpretation in heritage and cultural tourism will be discussed.
4.1 Evaluate methods and media used for interpretation within the heritage and cultural
industry for tourists
By evaluating different aspects of Heritage and cultural tourism it can be said that, interpretation
method is widely acceptable and an effective approach to understand the cultural significances in
heritage sites (Coccossis, 2016). It is a diversified method which is essential for the promotion of
British Museum and Albert Museum. Various methods are used in the process of interpretation
within heritage and cultural industry. Those methods are as follows:
Publish materials:
Various research projects on British Museums such as Maya research project, research projects
on Ashwell Roman treasures, Research project on Mildenehall Treasure area some essential
research projects to evaluate the historical backgrounds of monuments, treasures of 16th century
and archaeological decorations (British Museum, 2018). This research projects are effective to
identify religion, language s and region of ancient people.
Audio visual:
Audio visual is another medium of interpretation in which the visitor can use the audio visual
medium in order to know historical background of historical monuments and sculptures.
Different visitors are consuming different languages (Vam.ac.uk, 2018). Therefore it becomes
difficult for human interpreter to describe the historical significances by their respective
language (Larsen and Logan, 2018). Therefore by this audio visual medium the visitor is able to
understand about brief of historical significances.
16
LO4
Introduction:
Interpretation is essential in heritage and cultural industry in order to enhance the effectiveness.
In this process, it can be said that, a proper interpretation method can be effective for the
promotion of heritage places. In this task, the importance of interpretation and different methods
and media used for interpretation in heritage and cultural tourism will be discussed.
4.1 Evaluate methods and media used for interpretation within the heritage and cultural
industry for tourists
By evaluating different aspects of Heritage and cultural tourism it can be said that, interpretation
method is widely acceptable and an effective approach to understand the cultural significances in
heritage sites (Coccossis, 2016). It is a diversified method which is essential for the promotion of
British Museum and Albert Museum. Various methods are used in the process of interpretation
within heritage and cultural industry. Those methods are as follows:
Publish materials:
Various research projects on British Museums such as Maya research project, research projects
on Ashwell Roman treasures, Research project on Mildenehall Treasure area some essential
research projects to evaluate the historical backgrounds of monuments, treasures of 16th century
and archaeological decorations (British Museum, 2018). This research projects are effective to
identify religion, language s and region of ancient people.
Audio visual:
Audio visual is another medium of interpretation in which the visitor can use the audio visual
medium in order to know historical background of historical monuments and sculptures.
Different visitors are consuming different languages (Vam.ac.uk, 2018). Therefore it becomes
difficult for human interpreter to describe the historical significances by their respective
language (Larsen and Logan, 2018). Therefore by this audio visual medium the visitor is able to
understand about brief of historical significances.
16
Drama and role play:
Drama and role play is one of the most effective interpretation techniques in recent years. In
British Museum and Albert Museum various weekly plays and dramas are organised about the
lifestyles of ancient people and their cultures (British Museum, 2018). This makes the whole
process more effective and interesting. Visitors are able to explore things more creatively and
engage more in the subject.
Audio medium:
It is newly innovated interpretation method in which the visitor can acquire a recorder in which
various recordings are places about the cultural significances and historical backgrounds of
sculptures, monument and decorations in British Museum and Albert Museum (Smith, 2015).
The recording is available in their respective language, because different people across the world
are visiting these heritage places to explore the ancient British culture or any research purpose
(British Museum, 2018). Therefore, this interpretation method is recognised as most effective
interpretation method in recent years.
Interactive technology:
The interactive technology is another method of interpretation in which the knowledge can be
evaluated by sharing ideas with robot and artificial intelligence (Vam.ac.uk, 2018). The robot is
recognised as the artificial intelligence in which resources and required data are being putted,
therefore when the visitor is asking about anything specific then the artificial intelligence is
programmed in that way that he visitor gets the appropriate answer.
Meeting the needs of the customers:
An effective interpretation helps to generate the essential information about the rich
culture and historical background of ancient people. Many research scholars are also
visiting British Museum and Albert Museum for their research projects. Therefore, these
interpretation methods are also effective in this process also.
The audio medium is one most popular in the field of heritage and cultural industry. The
audio medium helps the visitor to gain a depth knowledge about one specific object and
the visitor is able to replay the recording as many times as they want.
17
Drama and role play is one of the most effective interpretation techniques in recent years. In
British Museum and Albert Museum various weekly plays and dramas are organised about the
lifestyles of ancient people and their cultures (British Museum, 2018). This makes the whole
process more effective and interesting. Visitors are able to explore things more creatively and
engage more in the subject.
Audio medium:
It is newly innovated interpretation method in which the visitor can acquire a recorder in which
various recordings are places about the cultural significances and historical backgrounds of
sculptures, monument and decorations in British Museum and Albert Museum (Smith, 2015).
The recording is available in their respective language, because different people across the world
are visiting these heritage places to explore the ancient British culture or any research purpose
(British Museum, 2018). Therefore, this interpretation method is recognised as most effective
interpretation method in recent years.
Interactive technology:
The interactive technology is another method of interpretation in which the knowledge can be
evaluated by sharing ideas with robot and artificial intelligence (Vam.ac.uk, 2018). The robot is
recognised as the artificial intelligence in which resources and required data are being putted,
therefore when the visitor is asking about anything specific then the artificial intelligence is
programmed in that way that he visitor gets the appropriate answer.
Meeting the needs of the customers:
An effective interpretation helps to generate the essential information about the rich
culture and historical background of ancient people. Many research scholars are also
visiting British Museum and Albert Museum for their research projects. Therefore, these
interpretation methods are also effective in this process also.
The audio medium is one most popular in the field of heritage and cultural industry. The
audio medium helps the visitor to gain a depth knowledge about one specific object and
the visitor is able to replay the recording as many times as they want.
17
Awareness about the subject is generated in this way. The cultural perspectives are also
discovering in this process.
18
discovering in this process.
18
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Conclusion
As per the above study, it can be concluded that the heritage and cultural industry is one of the
essential part of travel and tourism industry. Due to an unparallel growth in the travel and
tourism sector, it is essential to identify the aspects of Heritage and cultural tourism. In this
process, the growth and development of heritage and cultural industry has been discussed in this
study. Various factors are affecting the growth and development of heritage and cultural tourism
such as natural tourism, constructed tourism, culture tourism and attraction.
In this process, the needs of the customer are evaluated. Apart from that, the roles and
responsibilities of government and private organisation within the travel and tourism industry are
also discussed in this scale. The process of interpretation and the effectiveness of interpretation
are evaluated by defining various methods of interpretation. Therefore, it can be said that
heritage and cultural tourism is a compile process of interpretation, roles and responsibilities of
originations and exploring places which reflects the effectiveness of travel and tourism sector.
19
As per the above study, it can be concluded that the heritage and cultural industry is one of the
essential part of travel and tourism industry. Due to an unparallel growth in the travel and
tourism sector, it is essential to identify the aspects of Heritage and cultural tourism. In this
process, the growth and development of heritage and cultural industry has been discussed in this
study. Various factors are affecting the growth and development of heritage and cultural tourism
such as natural tourism, constructed tourism, culture tourism and attraction.
In this process, the needs of the customer are evaluated. Apart from that, the roles and
responsibilities of government and private organisation within the travel and tourism industry are
also discussed in this scale. The process of interpretation and the effectiveness of interpretation
are evaluated by defining various methods of interpretation. Therefore, it can be said that
heritage and cultural tourism is a compile process of interpretation, roles and responsibilities of
originations and exploring places which reflects the effectiveness of travel and tourism sector.
19
Reference List
British Museum. (2018). All research projects. [online] Available at:
http://www.britishmuseum.org/research/projects.aspx [Accessed 31 Jul. 2018].
Coccossis, H., 2016. Sustainable development and tourism: Opportunities and threats to cultural
heritage from tourism. In Cultural tourism and sustainable local development (pp. 65-74).
Routledge.
Du Cros, H. and McKercher, B., 2014. Cultural tourism. Routledge.
Ekern, S., Logan, W., Sauge, B. and Sinding-Larsen, A. eds., 2016. World Heritage Management
and Human Rights. Routledge.
Graham, B., Ashworth, G. and Tunbridge, J., 2016. A geography of heritage: Power, culture and
economy. Routledge.
Hribar, M.Š., Bole, D. and Pipan, P., 2015. Sustainable heritage management: social, economic
and other potentials of culture in local development. Procedia-Social and Behavioral
Sciences, 188, pp.103-110.
Job, H., Becken, S. and Lane, B., 2017. Protected Areas in a neoliberal world and the role of
tourism in supporting conservation and sustainable development: an assessment of strategic
planning, zoning, impact monitoring, and tourism management at natural World Heritage
Sites. Journal of Sustainable Tourism, 25(12), pp.1697-1718.
Labadi, S., 2017. UNESCO, world heritage, and sustainable development: international
discourses and local impacts. In Collision or collaboration (pp. 45-60). Springer, Cham.
Larsen, P.B. and Logan, W. eds., 2018. World Heritage and Sustainable Development: New
Directions in World Heritage Management. Routledge.
Raj, R. and Griffin, K.A. eds., 2015. Religious tourism and pilgrimage management: An
international perspective. Cabi.
20
British Museum. (2018). All research projects. [online] Available at:
http://www.britishmuseum.org/research/projects.aspx [Accessed 31 Jul. 2018].
Coccossis, H., 2016. Sustainable development and tourism: Opportunities and threats to cultural
heritage from tourism. In Cultural tourism and sustainable local development (pp. 65-74).
Routledge.
Du Cros, H. and McKercher, B., 2014. Cultural tourism. Routledge.
Ekern, S., Logan, W., Sauge, B. and Sinding-Larsen, A. eds., 2016. World Heritage Management
and Human Rights. Routledge.
Graham, B., Ashworth, G. and Tunbridge, J., 2016. A geography of heritage: Power, culture and
economy. Routledge.
Hribar, M.Š., Bole, D. and Pipan, P., 2015. Sustainable heritage management: social, economic
and other potentials of culture in local development. Procedia-Social and Behavioral
Sciences, 188, pp.103-110.
Job, H., Becken, S. and Lane, B., 2017. Protected Areas in a neoliberal world and the role of
tourism in supporting conservation and sustainable development: an assessment of strategic
planning, zoning, impact monitoring, and tourism management at natural World Heritage
Sites. Journal of Sustainable Tourism, 25(12), pp.1697-1718.
Labadi, S., 2017. UNESCO, world heritage, and sustainable development: international
discourses and local impacts. In Collision or collaboration (pp. 45-60). Springer, Cham.
Larsen, P.B. and Logan, W. eds., 2018. World Heritage and Sustainable Development: New
Directions in World Heritage Management. Routledge.
Raj, R. and Griffin, K.A. eds., 2015. Religious tourism and pilgrimage management: An
international perspective. Cabi.
20
Richards, G., 2016. Cultural tourism. In Archaeological Displays and the Public (pp. 1-11).
Routledge.
Smith, M.K., 2015. Issues in cultural tourism studies. Routledge.
Smith, M.K., 2015. Issues in cultural tourism studies. Routledge.
Vam.ac.uk. (2018). V&A Shop. [online] Available at: https://www.vam.ac.uk/shop/ [Accessed
31 Jul. 2018].
Woodlandtrust.org.uk. (2018). The Woodland Trust. [online] Available at:
https://www.woodlandtrust.org.uk/ [Accessed 31 Jul. 2018].
21
Routledge.
Smith, M.K., 2015. Issues in cultural tourism studies. Routledge.
Smith, M.K., 2015. Issues in cultural tourism studies. Routledge.
Vam.ac.uk. (2018). V&A Shop. [online] Available at: https://www.vam.ac.uk/shop/ [Accessed
31 Jul. 2018].
Woodlandtrust.org.uk. (2018). The Woodland Trust. [online] Available at:
https://www.woodlandtrust.org.uk/ [Accessed 31 Jul. 2018].
21
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