Heritage and Cultural Tourism Management

This assignment discusses the development of cultural and heritage sites, conflicts in conservation, the purpose of attractions, methods of interpretation, and the role of societies in enhancing tourism business. It also explores the needs of different customers, methods and media used for interpretation, and the importance of preserving cultural heritage.

Heritage and Cultural
Tourism Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Covered in Poster..................................................................................................................1
1.2 Potential conflicts in the conservation of heritage and cultural resources............................1
TASK 2............................................................................................................................................2
2.1 Purpose of heritage and cultural attractions in meeting needs of different customers..........2
TASK 3............................................................................................................................................3
3.1 Covered in Leaflet.................................................................................................................3
3.2 Covered in Leaflet.................................................................................................................3
TASK 4............................................................................................................................................3
4.1 Methods and media used for interpretation within heritage and cultural industry...............3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................6

INTRODUCTION
Business related to tourism is increasing in today's world and this is accelerating in a
continuous manner. Organisations related to this sector are also putting positive impact on
economical growth of United kingdom. People are willing to see different cultures that countries
have. To fulfil this need tourism sector takes place. Past which is related to history of culture
always pulls new generations attraction. This has been an entertainment source for the people
who like to enjoy their life. Human beings are taking tourism as their profession in a wide mode.
Report is going to put light on development of sites which are related to culture and heritage with
some methodologies related to interpretation (Albert and Giusti, 2012). Also, this assessment is
going to show the ways in which societies contribute in enhancing business related to tourism.
TASK 1
1.1 Covered in Poster
1.2 Potential conflicts in the conservation of heritage and cultural resources
Potential conflict in conservation of heritage and cultural resources
Date: 3rd February, 2018
Segments related to political, social, ecological, economical and biophysical are putting
impact on business of tourism in different ways. People have different cultures in their countries
and these civilizations attract other persons who have culture not related to them. Venice City
has a history which grabs attention of most of the human beings. People of city follow a totally
different sort of culture which tourists are willing to see. This is a place where clients want to
go again and again. Hence, it is continuously growing the business sector which is related to
tourism in the city. Also, United Kingdom has a great and unique history of Roman people and
British. UK placed at fourth in a survey which was conducted regarding history and culture.
Hence, most of the incomes generates from this sector.
These industries are continuously making changes according to clients needs. This
assures sustainability in marketplace. Also, this action may help them in decision making
process which helps them in achieving targets in a short period of time. Also, it is enhancing
business of hotels, restaurants and etcetera as industries tie up with them. Some conflicts may
also gets raise like people who are willing to go other countries. Their main motive can be
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anything as jobs, business, entertainment and etcetera. This is reducing economical growth of
the country which the person left. Hence. Authorities should remove this type of conflict as
soon as possible. Another, issue can come arise as people visit historical sites and they may
spread garbage. Therefore, it is essential for government to put clear sign boards related to keep
the place clean. Barcelona is a city in Spain, whose population is more than approx. 1.6 million.
This city has the world's largest and leading tourism sector. Some of historical places like
Segrada familia grab attention of tourists.
It is also essential for the business people to keep the historical place neat and clean for
future aspect. Apart from this, there are some parts which may help in enhancing tour and travel
sector. For an example: Software, technologies, research, conservators, architectures etc.
TASK 2
2.1 Purpose of heritage and cultural attractions in meeting needs of different customers
Need of consumers varies from time to time (Hartmann, 2014). Cultures of different
countries can attract attention of people who are from different places. This totally depends on
their interest. In United kingdom, there are many museums which are old and grabs attention of
most of the human being. Albert Museum and Victoria are one of the biggest in the world. They
are situated in London. It has different design with full of art. But history and culture are the
reason they are famed for. Some roles associated with heritage with the culture are mentioned
below: Research: This part can be stated as one of the main which highlight the main areas of
Victoria and Albert museum. This will provide information to students regarding history
of world war. Individuals also visit these places to do research as per their purpose. Some
people visit these places just for their entertainment and some visits with the reason of
learning. Human being who belongs to science or technical sector may try to visit these
place like wise (Keitumetse, 2011). Education: There are so many historical place which most of the students visits in United
kingdom. These tours enhances their knowledge and tell them about the history of the
culture. Purpose can be anything depending on the reason of an individual to visit these
locations. For and example: Students can visit these places and attain knowledge related
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to history and this may aid them in making of their drama. These places generates
revenue by grabbing attention of people. Entertainment: Tourists main purpose can be this. Tour and travel agents under this may
give them opportunities to visit places which are related to their interests. Both women
and men plans their vacations so that they can come out from their hectic schedules for a
limited time period. Different concerts can generate revenue for The Victoria and Albert
Museum. Apart from this, it can also grab attention of the people who like to take
photographs and etcetera.
 Recreation: Authorities are keeping historical place safe for the future. But they are also
making changes in them so that it can grab more and more attentions of the people.
Government knows that tourism sector is putting an impact on economical growth.
Hence, they are doing modifications on the site and taking part to improve them.
Many people visits Albert and Victoria museum on daily basis. Persons goes to these
kind of of various reasons. Purpose can be anything like learning, entertainment and etcetera,
Clients can enhance their knowledge also these sites can also be stress relieving for tourists.
Organisations can utilise different tools and techniques which may help them in attaining
objectives that has been set by them (Lynch and et. al., 2011).
TASK 3
3.1 Covered in Leaflet
3.2 Covered in Leaflet
TASK 4
4.1 Methods and media used for interpretation within heritage and cultural industry
Some tools and techniques can be used by government and private companies which
grabs attention of most of the visitors (Wang and Bramwell, 2012). Albert and Victoria museum
conducts different sorts of events from time to time, which gives information to clients related to
history of the culture. These events, also gets covered by the broadcasting companies. Then, this
type of occurrence comes in front of people all around the world. This scenario, aid in attracting
more and more tourists. Also, ratio of currency exchanges gets increases which increases
economical growth of the company.
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Along with this, people started visiting other countries in search of job and to find new
innovative ideas to do business. To enhance number of visitors promotions like ads can be
utilised by government. The tools to operate this part can be TV, websites and etcetera. In today's
world, new technologies are taking place and by use of these may aid in making decisions which
may help in making decisions for future. Quality photographers can take images which may
attract attention of people. Most of the people, are using different social sites. These images can
aware persons and motivate them to visit these sites (Yeoman and et. al., 2012).
Apart from this, paper communication can also be a part of promotion. But, this will
grab an area only. Government also have to spend much money in this context. Because, Online
communication is cheap then paper communication. Here, managers and leaders of the company
should make an ad much attractive and subjective. So, that people can easily understand them by
looking only once and actuate them.
Government organisations which are continuously managing Albert and Victoria
museum have prepared a documentary so that attentions can be grabbed of the people. This
documentary can be showed on both TV and social sites. This kind of shows can easily attract
persons towards them. Also, changes that are coming in front. These organisations have to
implement alterations accordingly. Which aid them in making proper decisions for the future.
They can use online sites in which most of the people uses like Facebook, Instagram, and
etcetera (Amato and et. al., 2017).
CONCLUSION
From the above assignment, it has been concluded that historical places and monuments
grabs attention of people from different countries. Every nation, have unique culture that tourists
likes to know about. Most importantly, tour and travel agencies gives opportunity to people to
visit to new places that they are willing to see. All heritage places their own kind of unique story.
Therefore, it is important for them to improve preserve these historical sites. Apart from this,
both public and private sectors plays their role in different ways. These public and private
companies keeps an eye on improving these places, so that clients do not looses interest and keep
on visiting them. Also, some museums like Victoria and Albert may help in providing
information in different ways to different age groups like events. To pull more and more clients
towards them by doing promotions. These promotions can be done by industries by different
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media's online or offline. In today's world most of the countries are using online promotional
based structures.
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REFERENCES
Books and Journals:
Alberti, F. G. and Giusti, J. D., 2012. Cultural heritage, tourism and regional competitiveness:
The Motor Valley cluster. City, culture and society. 3(4). pp.261-273.
Amato, F. and et. al., 2017. Preserving cultural heritage by supporting landscape planning with
quantitative predictions of soil consumption. Journal of Cultural Heritage. 23. pp.44-54.
Ashworth, G. and Larkham, P. eds., 2013. Building a new heritage (RLE Tourism). Routledge.
Ashworth, G. and Page, S. J., 2011. Urban tourism research: Recent progress and current
paradoxes. Tourism management. 32(1). pp.1-15.
Borowiecki, K. J. and Navarrete, T., 2017. Digitization of heritage collections as indicator of
innovation. Economics of Innovation and New Technology. 26(3). pp.227-246.
Cuccia, T. and Rizzo, I., 2011. Tourism seasonality in cultural destinations: Empirical evidence
from Sicily. Tourism Management. 32(3). pp.589-595.
Hartmann, R., 2014. Dark tourism, thanatourism, and dissonance in heritage tourism
management: new directions in contemporary tourism research. Journal of Heritage
Tourism. 9(2). pp.166-182.
Keitumetse, S. O., 2011. Sustainable development and cultural heritage management in
Botswana: Towards sustainable communities. Sustainable development. 19(1). pp.49-
59.
Lynch, M. F., and et. al., 2011. The demand for Mi’kmaw cultural tourism: Tourist
perspectives. Tourism Management. 32(5., pp.977-986.
Prideaux, B., Timothy, D. and Chon, K. eds., 2013. Cultural and heritage tourism in Asia and the
Pacific. Routledge.
Raj, R. and Griffin, K. A. eds., 2015. Religious tourism and pilgrimage management: An
international perspective. CABI.
Su, B., 2011. Rural tourism in China. Tourism Management. 32(6). pp.1438-1441.
Timothy, D. J., 2011. Cultural heritage and tourism: An introduction. Channel View
Publications.
Wang, Y. and Bramwell, B., 2012. Heritage protection and tourism development priorities in
Hangzhou, China: A political economy and governance perspective. Tourism
Management. 33(4). pp.988-998.
Yeoman, I., and et. al., 2012. Festival and events management. Routledge.
Online:
What is Cultural Heritage Management?. 2018. [Online]. Available through:
<https://www.iesa.edu/paris/news-events/cultural-management-definition>.
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