Heritage culture in travel and tourism sector Assignment

Heritage

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Growth and development of heritage and culture in travel and tourism sector................1
1.2 Potential conflicts in the conservation of heritage and culture resources........................2
TASK 2............................................................................................................................................4
2.1 Purpose of cultural and heritage attractions.....................................................................4
TASK 3............................................................................................................................................6
3.1 Impact of different types of ownership............................................................................6
3.2 Roles, responsibilities and ownership of the organisation in the heritage and culture
industry...................................................................................................................................7
TASK 4............................................................................................................................................8
4.1 Methods and media used for the interpretation................................................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Travel and tourism is one of the largest service industries that are booming in the world
in terms of market share and foreign exchange earnings. With the immense amount of potential
and opportunities, it possesses high degree of growth potential. It is affecting many sectors of
the country directly or indirectly with its presence in wide areas in the form of educational,
medical, business, cultural-heritage and sports tourism. Among the mentioned, cultural and
heritage management in tourism is growing with the escalating rate. Culture and heritage refers
to inheritance of landscapes, flora and fauna, architecture, history along with intangible assets
such as traditional skills, cultures, languages of any country. These assets are maintained and
preserved for various purposes such as for earnings and establishing prominent position in the
market.
Present report is prepared to elucidate different components of heritage and culture
management in travel and tourism sector with reference to the country UK. Report throws light
on growth and development of sector, roles and responsibilities of different types of organisation
working for the purpose and changing ways of interpretation used at the sites.
TASK 1
1.1 Growth and development of heritage and culture in travel and tourism sector
Heritage is referred as something which is inherited from past and is maintained and
preserved for the future generation (Fletcher, 2013). It includes natural heritage such as country's
geology, landforms, wildlife; historical heritage such as ancient artefacts, paintings, coins;
cultural heritage in the form of intangible assets such as traditions, customs, practices, artistic
talents and values and others such food heritage and others. UK has been the treasure trove of
heritage and culture due to its magnificent history in the form of royal palaces, historic
monuments, cathedral spires, stunning architecture, 200 year old engineering marvel along with
the well preserved sheer scale and sophistication. Heritage of UK have been evolved in the
significant extent by undergoing various stages of development in different dimensions (Adams
and Mulligan, 2012).
Attractions: UK is the home of slew of attractive destination that captures attention of number of
visitors from around the world such as magnificent castles represents its architectural glory.
Along with historical building and monuments, there are spectacular landscapes, coastlines,
national parks, forests adventure, enchanting greenery and other many sites of natural beauty.
1

With the evolution, attraction sites are not confined to the prehistoric existences, now places such
as themed places, sport related heritage is representing the history and development of games in
the region which attracts number of people around the globe.
Transport and travel: One of the major factor in widening domain of cultural and heritage
tourism is the advancement of transport and travel (Booyens, 2010). At the pre-industrial
revolution period, tourism was confined to the informal tours and trips that were done to move to
sacred places which took long time in the journey that is about 2-3 Months but at present, ways
to access places of attractions have been changed due to faster and easier transportation. Miles
are covered in short time. It has enabled people from different corners of the world to explore
offerings of the county as various facilities are provided by tour operators and modes of
transports in making the journey comfortable.
Involvement of organisations: Each country caters to maximize its earning by identifying
different means and methods. It is through optimum utilization of resources available in the
country. In that regard, country's culture and heritage are witnessed as a source of phenomenal
growth and development. Realising the fact, Government is making significant efforts to exploit
its potential and showcase its offerings to the world. Along with the legislative body, there are
many other organisation which function to preserve these assets for future generations such as
private companies, charitable trust and non profit organisations (Cloonan, 2013). They adopt
various methods to shape and sustain cultural identity of the country preserving its legacy,
language, culture, dance, food and other assets.
Infrastructural development: Degree of advancement in infrastructure is the key determinant of
the success and development of the travel and tourism sector as a whole. Improvement in
technology has led the service providers to enhance efficiency and productivity of the sector in
the very considerable manner. Such as use of high tech communication has increased the
coordination and connectivity among people. People seek information related to places and sites
by telephonic conversations or utilizing virtual platforms like websites and other means. Further,
with the aim to increase productivity of the sector, employees working are trained and developed
to bring adaptability with the changing scenario (Flew, 2011).
1.2 Potential conflicts in the conservation of heritage and culture resources
Development of any industry is influenced by the number of factors. Among them, some
act as the catalyst to boost up the growth whereas few inhibit the development of place in a
2