Role of Museums and Cultural Attractions in Cultural and Heritage Tourism

This essay discusses the role of museums and cultural attractions in cultural and heritage tourism. It explores the importance of heritage management, the impact on tourism development, and the promotion of cultural tourism. The essay also highlights the use of digital content to enhance the tourist experience.

Heritage Essay

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
Heritage is basically refers to the travelling for experiencing the artifacts, places and activities
which represent about the stories and people in term of past with the help of historic, cultural and
natural resources. The word heritage and culture are being interchangeable used where the
culture is related with the society's value, belief, tradition and icon but on the other side the
heritage is related with the history or past events, unique or vintage objectives etc. The current
report is based on the role that a museum as well as cultural attractions play in term of tourism
(Waitt and Gibson, 2014). The information provided in this regard will further support in
enhancing the knowledge regarding several area which get benefits with the help of cultural and
heritage tourism.
MAIN BODY
Cultural and Heritage tourism is basically a kind of tourism practices which aim toward
experiencing the heritage, art as well as activities that are true representation of ancient people
and stories related with them. The tourism practices plays a major role in the economical
development of country by ensuring flow of foreign currency (Brida, Dalle Nogare and Scuderi,
2016). The majority of people are attracted toward visiting a particular place in order to view the
cultural practices as well as beauty of museums contain with heritage stuff. Therefore it is very
crucial for organisations to maintain and manage their cultural things and museums for keeping it
secure for longer period of time as cultural tourism is best part of travel and tourism industry.
According to Aranburu, Plaza and Esteban, 2016, Heritage management is one of the
growing field which is concerned with protection, identification and stewardship of cultural
heritage toward the interest of public. The heritage management for museums, mainly consists of
strategic as well as financial planning, project and site management, disaster preparation etc. It
basically involve practices of protecting, preserving, promoting heritage in various forms. The
heritage development brings up positive impact, as it help in increasing the tourism practices,
economical development and social development by creating job that are related with the
biodiversity preservation. In addition to this enable local people to get aware about the protection
of natural environment as if its is not managed properly then it may lead to loss of biodiversity
and the ecosystem degradation. It holds up greater relevance in today's travel and tourism sector

today as majority of tourism want to visit places that are rich in culture and contains several
historical glim or heritage in their site view which help them in getting a greater experience.
Hence, proper maintenance and management of cultural or historical heritage support tourism
industry to attract people for fulfilling their expectation of travel and leisure related demand.
The cultural heritage management is consider to be a most crucial part of tourism
industry which help in keeping the interest of people maintained in term of their travelling
experience. As per view point Di Pietro and et. al., 2015, a country maintain several practices
and formulate policies in order to generate awareness among people to ensure the management
of cultural heritage so that its beauty can be maintained for longer duration. But there are number
of issues or challenges that this cultural heritage management face even world wide. These
includes, loss of authenticity of heritage due to practices performed in tourism, balancing access
as well as conservation of heritage and distribution of economic benefit of heritage tourism.
These are required to be managed proper in order to ensure appropriate flow of tourism practices
within the country. For this it must be ensure while tourism management that the cultural
heritage tourism plan must be integrated with the larger process of policymaking and planning.
In addition to this management of heritage must be performed while maintain cooperation at the
community level that help in appropriate development of tourism. This is because the proper
management and development of heritage with proper coordination of community will support in
performing the tourism practices in effective manner that leads to improvement of cultural
heritage.
According to Lee and Smith, 2015, the cultural tourism basically involves the services
where people mainly travel to visit art galleries, archaeological place and museums which
support the visitors to understand the local culture and be able to understand the actual customs,
tradition of a particular place. These become more attractive places and highly visited places by
the tourist with the advancement of technology as people become more and more about several
cultural practices or principles that are being followed throughout several places. This lead to
increase in the curiosity of people to further explore such place to learn more about it. Hence it
help in attracting more and more people to the country for the purpose of travelling. Despite of
this, it is also becoming crucial for promoting the cultural tourism as with the development of
countries the importance of culture and heritage are diminishing as a results of which the
importance of culture is vanishing (Richards, 2018). Hence in order to maintain the cultural

importance throughout the world it is crucial to promote museum and cultural so that respect
toward the culture can be promoted among the people which not only help in promoting the
culture of a particular community but also open up several new options toward the tourism
scope. This is so because with the increase in awareness of people regarding the cultural and
heritage tourism it become easier for the tours operates to present more options to their potential
customers area to be visit so that more and more people get attracted toward purchasing such
services. In addition to this it also help in developing the country's economy as it help in creating
many job to the local people by providing them several employment in term of museum
management, restaurant and many other related jobs.
As per the view point of William E. Boyd. 2019, heritage plays a crucial role in
development of country and improving the tourism practices. From this it has been determined
that the proper management of cultural heritage not only help in widening the sphere of art but
also help in improving the leisure and tourism. Among them, cultural heritages are being
presented with the help of ancient building as well as by maintain tourism that consists of antic
or ancients things which represent the past culture of particular country or story behind
something. In current time period, museums plays a big role in conserving, research as well as
exhibiting the cultural heritage as the tourism as well as heritage are interconnected and present
the actual image of particular country along with the inhabitants. In addition to this, cultural and
museum within tourism hold up greater importance toward the development of country as well as
tourism practices. This is because the cultural tourism practices allows the tourist to have a
immersed within the local rituals as well routines that contribute toward providing travellers with
a totally new or unique experience. In addition to this it also support in presenting and making
people aware about the several different cultural practices performed through out the world so
that further development toward the backward and hidden area can also be ensure (Ismagilova,
Safiullin and Gafurov, 2015). In addition to this it also support in increasing the job opportunity
for the local people by involving people in tourism practices with an aim to showcase the real
culture and museums of a particular region. This support in development of social as well as
economical development of the country. Hence, it can be said that cultural tourism plays a
crucial role within today's changing world where people throughout the world holds up more
crave to roaming around the places which are not much disclosed to the outer world as it provide
them a greater satisfaction in term of their travel. Hence, the cultural and museum in tourism

holds up greater importance within the tourism practices as by promoting such heritage rich
places, tourism industry would become able to change the whole scenario of the travelling
services (Ismagilova, Safiullin and Gafurov, 2015). In addition to this by increasing regular
interaction with such areas it become easier to not only getting the economical development
opportunity but also be able to promote social development by providing people with job
opportunity in tourism sector that are belongs to that particular community.
Therefore, Museums are being promoted and ensures that they reached out to those
places where tourists currently engage so that it become easier to promote the cultural and
heritage importance within the tourism practices. But in order to promote the cultural tourism it
is crucial for presenting or delivering the adequate content which people mainly required to get
information about particular things and form up their decision in term of their travel and tourism
practices. This can be performed using digital platform as tourist mainly seek out the information
about particular place by assessing the range of online channels such as social media which
present the pre-trip desire for planning and inspiring the people up to their post trip shared
experiences as well as recommendation to others regarding particular place or services.
According to Vikas Dangi, 2017 in order to meet this demand of people and promoting cultural
or museum heritage for developing opportunity to tourism growth the tour operators must
focuses toward maximising the use and provision of digital content. This can be done by
developing the social media pages and posting the attractive pictures of museums as well as
information regarding it in term of things it contains stories behind them in order to attract more
and more people toward the cultural tourism. As per to view point Jenna Richards, 2018, cultural
tourism is act as fluid concept which involves niche interest evolvement where information is get
accessed from the range of developing channels so that tourism attraction toward cultural
heritage can be enhanced. As it will become more imperative for the Museums in order to make
them influence for starting work over the content based strategy that can be connected its
audience as personally as possible in term of performing marketing practices.
CONCLUSION
From the above presented information it can be summarised that cultural attraction and
museums plays a crucial role toward the development of a tourism industry. This is because it
support in proper management of heritage, museums etc. with the increase in demand for cultural
tourism. This in turn not only help in keeping the ancient heritage, culture or museum safe or

maintained but also support in creating respect regarding a particular culture among the people
which help effectively implementation of sustainability tourism within the industry.

REFERENCES
Books & Journals
Aranburu, I., Plaza, B. and Esteban, M., 2016. Sustainable Cultural Tourism in Urban
Destinations: Does Space Matter?. Sustainability, 8(8), p.699.
Brida, J. G., Dalle Nogare, C. and Scuderi, R., 2016. Frequency of museum attendance:
motivation matters. Journal of Cultural Economics, 40(3), pp.261-283.
Di Pietro, L. and et. al., 2015. Cultural heritage and consumer behaviour: A survey on Italian
cultural visitors. Journal of Cultural Heritage Management and Sustainable
Development, 5(1), pp.61-81.
Ismagilova, G., Safiullin, L. and Gafurov, I., 2015. Using historical heritage as a factor in
tourism development. Procedia-social and Behavioral sciences, 188, pp.157-162.
Lee, H. M. and Smith, S. L., 2015. A visitor experience scale: historic sites and
museums. Journal of China Tourism Research, 11(3), pp.255-277.
Richards, G., 2018. Cultural tourism: A review of recent research and trends. Journal of
Hospitality and Tourism Management, 36, pp.12-21.
Waitt, G. and Gibson, C., 2014. Tourism and creative economies. The Wiley Blackwell
Companion to Tourism, Chichester: Wiley Blackwell, pp.230-239.
Online
Jenna Richards. 2018. What is Heritage Management?.
<http://blogs.exeter.ac.uk/humanities/2018/03/29/what-is-heritage-management/>
Vikas Dangi. 2017. Heritage and Tourism: Issues and
Challenges<http://rjhssonline.com/HTMLPaper.aspx?Journal=Research%20Journal
%20of%20Humanities%20and%20Social%20Sciences;PID=2017-8-2-17>./
William E. Boyd. 2019. The significance of significance in cultural heritage studies.
<https://www.tandfonline.com/doi/abs/10.1080/03098269608709374?
journalCode=cjgh20>