Preserving Cultural Heritage Through Tourism

This assignment examines the vital role tourism plays in safeguarding cultural heritage. It discusses organizations dedicated to protecting heritage sites, the impact of cultural events at museums like Albert and Victoria, and strategies for promoting exhibitions through social media and captivating imagery.

Heritage

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Growth and development of heritage and cultural industry.............................................1
1.2 Potential conflicts in the conservation of heritage and cultural resources.......................1
TASK 2............................................................................................................................................3
2.1 Purpose of heritage and cultural attractions in meeting needs of different customers.....3
TASK 3............................................................................................................................................5
Covered in Leaflet..................................................................................................................5
TASK 4............................................................................................................................................5
4.1 Methods and media used for interpretation within heritage and cultural industry...........5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
In modern era, tourist destinations are considering as a best option for entertainment.
Each nation has their own culture which help to attract attention of numerous people towards
them (Jessop and et. al., 2017). Persons will visit other places for the purpose of education as
well as business. Therefore, it is required for government of UK to formulate some strategies and
policies to protect these places from any harmful activities. This assignment is going to describe
about growth and development of heritage and cultural sites. It will keep an aim to attract
distinctive sort of clients. Ownership and management of cultural sites will also going to
highlight into this report. There are various kinds of tools and techniques will be utilized by
management to promote heritage sites. This project is going to describe about potential conflicts
in conservation of legacy and cultural resources.
TASK 1
1.1 Growth and development of heritage and cultural industry
Covered in Poster
1.2 Potential conflicts in the conservation of heritage and cultural resources
Potential conflict in conservation of heritage and cultural resources
Date: 2nd February, 2018
There are some areas which include into industry of tourism, such as political, ecological,
social, economical and biophysical. Legacy as well as cultural industry is additionally observed
a positive substance in term of common and social example. It has been seen that there are
various people who comes from distinctive nations and culture which are considered as a
biggest challenge. In United Kingdom, there are numerous destination like Barcelona and
Venice which are attractive, will gain attention of many persons towards them. Presently many
sort of organizations are making some efforts which help them to achieve desired targets and
objectives in forthcoming time. Along with this, tourism industries are working in some other
segments also, for instance restaurants, hotels and many more (Brinton, Kagan and Bauckus,
2017). There will be some disputes emerge with protection legacy and culture assets of
Barcelona and Venice are stated as beneath:
 Heritage as well as cultural industry has pressurised that there is not similarity in
distribution of authority. People are migrating to other states in huge number which will
develop an issue for that country. Fundamentally, individuals go to some foreign nations
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because they think they will get better jobs over there and in addition these countries are
using latest tools and techniques to conduct work in an effective way. These difficulties
are arising because of tourism sector. Thus, it is must for them to determine those issues
as quick as possible; thus, it will get resolved within limited period of time.
Fundamental reason behind development of dispute is that, wastage get enhanced which
is providing affect on environment adversly. This caters harm to heritage as well as
cultural sites in high manner. Henceforth, persons who are working in the segment of
travel and tourism need to develop some thoughts to attract tourist towards destination
without providing damage to this industry (Schwantes, 2017).
 Conflicts will also developed because of deficiency in presentation of heritage and
cultural sites. In this perspective, deficiency of mindfulness issue can influence
preservation as well as cultural assets.
 If staff members of this sector is working on the interest and targets then this will
provide negative affect to resource of culture. If presentation of distinctive properties
developed with assistance of guide then, this will not assist to attract individual. As a
result, growth and advancement of tourism segment will get influenced. It is must for
management to work on outer part of destination so that they will be able to get success
and growth and in addition gain attention of numerous persons (The British Museum,
2018).
 There are some other elements which will provide impact to enhancement of Barcelona
and Venice, for example: software, technology, research, conservators, architectures and
so on. It is must for management to manage each things in an equal manner (Wu and Li,
2017).
 It is must to protect external area tourist destinations, otherwise it will provide negative
impact on the minds of visitors. It is required for them to provide training and
development sessions to their staff members; therefore, they will make trip of visitors
more amazing and unforgettable.
 Instead of this, foremost dispute will arise amongst preservation of cultural as well as
heritage assets is deficiency in consultant issue. Many kinds of strategies and policies
will developed by management to reduce clashes.
 Side effects of economic will be examined through effect of economy. This will take
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place when there is public investment in culture. Operational activities will also provide
affect to environment of business (tom Dieck and Jung, 2018).
Apart from this, there are certain potential risk to conservation of heritage and cultural resources
of Barcelona and Venice, which are stated as beneath: Rush of tourists: It has been examined that, many times tourist destinations will get
damaged because of unchecked visitor's number. Therefore, assets of Barcelona and
Venice will get damaged or spoiled. In last some years, there is high number of people
are visiting these places so that they are facing challenge of preserving tourist spots.
 Lack of disaster preparation: Some times, regulatory body of nation is not prepared to
face disasters. This will lead to high losses because it will not get managed in a
significant way. Along with, some cultural places will get damaged due to natural
disasters.
TASK 2
2.1 Purpose of heritage and cultural attractions in meeting needs of different customers
The Victoria as well as Albert Museum are considered as the biggest museums which are
situated in London. They are known for their attractive designs and arts, but British Museum is
famous because of their history and culture. Various individuals from distinctive nations come to
visit many heritage places, sites and culture. Apart from this, there are certain roles which are
associated with the heritage in formative cultural identity area as described below: Education: There are many heritage places such as British Museum and Victoria as well
as Albert museum which provide educational opportunities to students and therefore, they
will improve their knowledge. They will develop many kinds of academician sessions for
the children and students. For example: drama, debate, etc. as this assists to formulate
stories which will develop the interest of people. Along with that, it helps to attract many
individuals towards museum which will enhance the revenue of that place (Stivers and et.
al., 2017). Research: It is considered as an eminent part which is created by Victoria and Albert
museum. They will provide information to students related to impact of war on nation.
Entire things get done so that knowledge regarding cultural as well as heritage places into
children get improved. There are many persons who visit these places with an aim of
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research. People visit Science museum and thus, they will understand about alterations of
science modules which are shown there and in addition, they discover inventive things.
Other than this, some individuals develop new thoughts which are very much
advantageous for the purpose of learning. Henceforth, guests who are interested in the
field of technology as well as science will visit such venues. Entertainment: People go to these places for the aim of entertainment also. Travellers
see distinguish scenes and views which are attractive or catchy to their eyes. Women are
developing their interest to visit these places so that they will feel relaxed in their hectic
schedule. Exhibitions and live performances conducted over there as this will help in
development and enhancement of Albert and Victoria museum. These places pull
attention of many photographers who do photography of natural things (Labadi, 2017).
 Recreation: Now days, people are very busy and therefore, they have lack of time to visit
heritage places. Hence, there are some activities conducted over there which help to
attract many individuals towards them.
Large number of travellers visit Albert and Victoria as well as British museum each year.
There are numerous types of sources of learning which will fulfil the requirement of students. As
a result, they will improve their learning and knowledge regarding war and history. Instead of
this, latest techniques are using by management of these places, like utilization of audio - visual
techniques because this helps to capture attention of more person. Some business occasions will
also be developed over there which get attention of business clients. Fundamental aim of these
museum is to present into postures as well as academics that how British individuals lived at the
time of war. To improve learning and knowledge of visitors, exhibitions are also conducted over
there. Thus, these museum are considered as the top most place for aim of learning (Su, Hsu and
Swanson, 2017).
Growth and success these heritage as well as cultural industry also associated with
demands and requirements of clients. It is must for them to choose their targets segment.
Basically, students visit these places in huge numbers in comparison to those who are doing job.
Main reason behind this is that they go to such spots with the purpose of research and
educational. Whereas, employed people go there for entertainment only. Individuals who are
having high earning will easily visit these museums as compared to those who come under the
category of middle class (Amato and et. al., 2017).
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TASK 3
Covered in Leaflet
TASK 4
4.1 Methods and media used for interpretation within heritage and cultural industry
There are various kinds of tools and techniques that will be adopted by regulatory bodies
and other organisations so that attractive features will present of heritage sites in front of visitors.
Some kinds events are conduct at Albert and Victoria museum, like thematic story, drama and so
forth. It will get covered by media also so that, people will get thought about it and they will
attract towards such places. As a result, it improve visitors ratio in such nation. Rather than this,
they will make a comparison amongst reality with their expectation as it assists them to take an
effective judgement to visit cultural and heritage places. Individuals who live in distinctive states
never have an appropriate knowledge regarding these spots but drama and fairs will develop
some curiosity amongst them and they will get excited to visit these sites. This works as a
motivation into them and aid to improve visitor numbers in such country. As a result, economy
of nation will get enhanced (Borowiecki and Navarrete, 2017).
Apart from this, some people visit Britain for business purpose will visit these places in
their free time. As they want to watch the show which present over there by management. Some
intrinsic promotional activities will assist to capture the attention of local persons because it will
not be helpful to attract those individuals who are residing in other nations. Ministry body will
do advertisement of attractive features of these museum as this helps to improve visitor’s number
over there. With assistance of this, they will get an idea about nearby locations also.
There are some tools that will be utilized by the government to advertise about these
places like TV, social sites and so on. It will assist them to capture the attention of numerous
persons. Along with this, an effective ad will help to convince individuals for a visit. Instead of
this, by doing online publicity, many features of heritage and culture sites will be presented. In
modern era, the latest techniques are playing an eminent role in failure and success of tourist
destinations. Management of these venues will hire professional photographers and thus, they
will capture attractive images of Albert and Victoria museum. As youngsters are much active on
social sites and these picture will gain their attention and provide them motivation to visit these
sites at least for once. It is not essential that they are interested in the history which is associated
with that places, but they will go to that places to explore museum (Jessop and et. al., 2017).
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Instead of this, magazines are also considered as an efficient attribute to provide benefits
as well as limitation of cultural spots. With aid of this, individuals will acquire some limited
knowledge regarding heritage sites. This will help them to compare opinion or view points of
other people. Additionally, they will connect museum story with those pictures which is
possessed by them.
Management of Albert and Victoria museum will create a documentary which show
history of cultural sites. With help this, people will easily understand about the story of such
places. This will present stories in an effective manner and it is associated with museum in a
direct or indirect way. It assists to attract numerous individuals towards them because this type of
facility is not available in each spots. Administration unit of these destination will prepare an
account on social sites, such as Instagram, Facebook and many others. Therefore, people will get
updated about new things which happen on these places. Some beautiful images will also be
posted by them to capture attention of persons (Brinton, Kagan and Bauckus, 2017).
Apart from these, there are some methods as well as media which will be utilized for
interpretation in heritage and cultural management and these are stated as beneath: Images: Sometimes, individuals get attract towards heritage places because of beautiful
pictures. It will assist to build their interest regarding a specific destination. Along with,
some paintings of ancient times will gain attention of numerous individuals. Stories: There are many people who like history about the heritage places. This will also
aid to capture attention of numerous individuals towards them. As a result, profits of that
destination will be increased.
 Language: There are some places where language of ancient time using by people which
help to capture attention of many persons. They will get to know about it through social
sites, magazines and many more. At some places, individuals speak politely or pleasantly
which help to gain attention of visitors towards them.
CONCLUSION
From above assignment it has been comprehended that cultural as well as heritage places
aid to attract attention of numerous individuals. Fundamentally, individuals visit these places for
many aims, like education, entertainment, recreation, photography and many others. It is must
for government to protect these spots as this helps to improve economy of country. Rather than
this, there are some organisations who are operating their business to secure heritage sites from
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any harmful activities. There are many types of cultural events are organised at Albert and
Victoria museum which help to capture attention of visitors towards them. With aid of these
places, students will improve their learning and knowledge in an effective way. Management
will utilize social sites to promote about the exhibitions which are conducted over there. Rather
than this, beautiful images and history which is related to tourism destination will also gain
attention of persons.
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REFERENCES
Books and Journals:
Amato, F. and et. al., 2017. Preserving cultural heritage by supporting landscape planning with
quantitative predictions of soil consumption. Journal of Cultural Heritage. 23. pp.44-
54.
Borowiecki, K. J. and Navarrete, T., 2017. Digitization of heritage collections as indicator of
innovation. Economics of Innovation and New Technology. 26(3). pp.227-246.
Brinton, D. M., Kagan, O. and Bauckus, S. eds., 2017. Heritage language education: A new field
emerging. Routledge.
Jessop, B. and et. al., 2017. Key sociological thinkers. Springer.
Labadi, S., 2017. UNESCO, World Heritage, and sustainable development: International
discourses and local impacts. In Collision or collaboration. pp. 45-60. Springer, Cham.
Schwantes, C. A., 2017. Radical Heritage: Labor, Socialism, and Reform in Washington and
British Columbia, 1885-1917. University of Washington Press.
Stivers, T. and et. al., 2017. Treatment recommendations as actions. Health communication,
pp.1-10.
Su, L., Hsu, M. K. and Swanson, S., 2017. The effect of tourist relationship perception on
destination loyalty at a world heritage site in China: The mediating role of overall
destination satisfaction and trust. Journal of Hospitality & Tourism Research. 41(2).
pp.180-210.
tom Dieck, M. C. and Jung, T., 2018. A theoretical model of mobile augmented reality
acceptance in urban heritage tourism. Current Issues in Tourism. 21(2). pp.154-174.
Wu, H. C. and Li, T., 2017. A study of experiential quality, perceived value, heritage image,
experiential satisfaction, and behavioral intentions for heritage tourists. Journal of
Hospitality & Tourism Research. 41(8). pp.904-944.
Online:
The British Museum. 2018. [Online]. Available through: <http://www.britishmuseum.org/>.
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