Growth and Development of Heritage and Historical Sites in Tibet

This report discusses the growth and development of heritage and historical sites in Tibet, examining the potential conflicts between the government and the local population. It also explores the role of various organizations in the heritage and cultural industry and evaluates the methods and media used for interpretation within the industry.

HERITAGE

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 covered in Poster...................................................................................................................1
1.2 ...............................................................................................................................................1
TASK 2............................................................................................................................................2
2.1 PURPOSE OF CULTURAL AND HERITAGE ATTRACTIONS.....................................2
TASK 3............................................................................................................................................4
3.1 covered in Leaflet..................................................................................................................4
3.2 Analysis roles and responsibilities of organization in the heritage and cultural industry.....4
TASK 4............................................................................................................................................5
4.1 Evaluation of methods and media used for interpretation within the heritage and cultural
industry for tourist.......................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
Tourism having a great significant for various countries because it can generate income
through consumption of services by visitors. Travel and tourism sector is provide large number
of jobs across the world. This sector is integrated with various elements such as accommodation,
transportation, and other services (Barthel-Bouchier, 2012). This report is focused on cultural
and heritage sector in the context of Tibet which is one of the most attractive destination in the
world. This region is most attractive for those who wants to visit heritage and culture places. The
present report is based on growth and development of heritage and historical sites. It also explain
the potential conflict in the Tibet region between public and government which can affects on the
development of heritage tourism in this region (Cano,Lafuente and Bastidas, 2010).
TASK 1
1.1 covered in Poster
1.2
Tibet is one of conflicted part of the world which can increase potential conflict on
various issues. According to this case study, Tibet which have the most complex conflict for
government of china and people of the this region can affect development of heritage in this
region. China is taking various decision to make and develop favourable tourist place in this
region which can help to provide more revenue form this sector (Casali, 2006). But without a
proper and appropriate solution of potential conflict, they can not develop it. These potential
conflict can be:
First conflict is related with the culture and people who are living in this region. The
Tibition public are more sensitive for their historical and cultural issues for their higher
authorities. They are more concerned their traditional aspects such as food, tradition, language,
social patterns and so on. They feels that if visitors can come in this region, they can affects their
cultural aspects and damage their culture and heritage buildings (Chelazzi and et. al., 2013).
Therefore, government of China taking various steps to develop a mutual understanding and
resolve their concerns effectively. It can help to heritage and cultural development in this region.
China is developing various projects such as hydro projects, rail and road development in Tibet
which can damage historical building in this region. On the other side, government also started
various renovation programmes for these building which can protect and preserve these building

for a long time which can also reducing the value of uniqueness of these buildings. There fore, it
is the responsibilities of higher authorities to communicate with their public and resolve these
issues, so that it can not affect adversely on the tourism business (Chirikure and Pwiti, 2008).
Further, government also building a theme park which is related with the culture and
historical aspects of this region, it can help to increase large number of tourists. Additional,
various private business players also constructing their hotels in the region which can provide
more employment and improve their living standards. The major conflict which is more sensitive
is that, Tibet was occupied by China army and their people wants freedom for them (Choi and et.
al., 2010). There are various countries like USA and United Kingdom to support free Tibet
movement. It can increase the voice and protest against china by Tibetion people can affects their
growth and development of heritage tourism. The government of United Kingdom main aim to
reject all development projects in this region.
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As per my point of view, these conflict are more complex for the government of China
which is not good for the region. Large scale construction will damage Tibetion heritage
uniqueness and culture (Daniele,Taglieri and Quaresima, 2008). These development also harmful
for the region and their environment. On the other hand that development also important for their
heritage and culture which can help to preserve for the longer time. Development can also help
for the people of this region which can increase employment rate and increase their standard of
living. It can help to attract large number of visitors in this region and generate revenue for the
country.
TASK 2
2.1 PURPOSE OF CULTURAL AND HERITAGE ATTRACTIONS
There are various cultural and heritage places which can attract large number of visitors
in United Kingdom. Each and every tourist having their own need and purpose for visit their
places (Fotakis, and et. al., 2006). Due to globalization people are going to explore different part
of the world for their different purposes. This report is related with the significance of historical
places and objects related with the human history. There are two important historical places in
United Kingdom which can explore the historical and cultural knowledge of the people. These
places are:
British Museum: British Museum is one of the oldest building for historical objects and
antique pieces which are related to the human history and British history (Huh, Uysal and
McCleary, 2006). In this building there are variety of collection which includes old text, books
and records of civilization and its development. There are approx 8 million objects which saws
the human history form start to present. Therefore, it can provide a unique attraction for the
visitors across the world. In 2015 there approx 65 million tourist visit the British Museum which
shows that there are huge number of visitors which are related with different fields (Kalay, Kvan
and Affleck, 2007). Such kind of tourist destination help to researchers, scientists, students,
families etc. to increase knowledge and information.
Researchers: British Museum has provide a platform to researchers so that they can carry
out their specific research work of different part of the world. This building is having large
number of books which can provide valuable information to them (Kalay, 2008).
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Students: Students also came to this museum for their research project as a part of their
education and academic programmes. There are large collection of text which are related with
different part of the world. Students who are belongs to different subjects such as history, science
and other fields can get information which they required.
Scientists: In this museum one of the largest conservation facilities which can help to
scientists to research work and study for various unknown objects (Kolar and Zabkar, 2010).
Entertainment: The British Museum has been providing entertainment to children and
families by confronting before them different civilizations. Costumes, customs, beliefs and
traditional values adopted by them is pictured by presenting models indicating the same.
The Royal Academy of Arts: This is another important place for visiting which are
related with arts and design. This is a professional institution which promote arts and visual arts
through various tools which can include educational events, exhibitions, and other tools
(Loulanski, 2006). The major aim of this organisation is to provide platform to artists so that they
can promote their art and creation effectively. Apart form that there are collection of large
number of books which are related to the design. These books also help to students, researcher
which are more interested in the filed of art.
TASK 3
3.1 covered in Leaflet
3.2 Analysis roles and responsibilities of organization in the heritage and cultural industry.
There are various organisation which are belongs to conserving, administration
maintaining of historical and heritage places. Each and every institutions having their own roles
and responsibilities which can promote these places and try to attract domestic as well as
international visitors so that it can help to growth and development of travel and tourism industry
(O'Faircheallaigh, 2008). These organisation can be under control of the government or it can be
privately owned and managed.
Woodland Trust: This is one of the leading conservation non profit organisation in the
United Kingdom. This institution is focus on building, conserving and renovating of woodland
heritage. The main aim of this charitable trust is to protecting ancient culture, restoration of
damaged woodland and to maintain for the future generation (Pavlidis and et. al., 2007). This
trust operation across UK which includes Scotland, Ireland, Wales. They managing approx 1000
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sites of the country and also promote tourism for the domestic and international visitors. There
ongoing projects includes Natural Detectives which is youth programme which provide
awareness to the students and youth towards the value of nature in the human life.
Funding: It is important for Woodland trust to arranging funds to managing thousands site in the
United Kingdom (Petrelli and et. al., 2013). So that they can effectively managed and preserved
these site for the future. There are various ways which can be used by the trust through
membership fee, donations form various corporate houses, lottery funding and government
incentives.
New Merchandising: Woodland trust is also focus on the promoting and marketing various
historical and heritage site. For that they can use various tools and techniques which can include
advertisement through internet and social media. They can paste these site photo and video and
paste it on social media and electronic media (Ruijgrok, 2006). It can also increase number of
visitors form across the world.
Advisory and legislative: There are various laws and legislation which made by the government
of United Kingdom. It is important for the government to provide various guidelines and
advisory regarding preservation and managing of these historical places. These policies should
followed by all private and public organization strictly (Sansoni, Trebeschi and Docchio, 2009).
So that it is the responsibilities of Woodland to follow these guidelines effectively in order to
protect heritage and historical sites. If these institution does not follow these rules, they can be
banned by the government of UK.
Changes in attractions and income generation: Woodland trust requires that to make new
program which can help to increase the number of tourists in the country. Therefore, it requires
to provide all facilities to visitors at the site. For example, provide cafe, food, hotels,
transportation facilities, accommodation and other important facilities (Schreiber and et. al.,
2008). It can also help to provide more employment and revenue generation for the trust.
New Technologies: Technology having a great significance in the renovation and preservation of
historical and heritage site of the United Kingdom. For example, there are various innovation
which can help to re-painting on the monuments without damaging the basic structure of the site.
It can also help to make historical building preserving for the long time without investing so
much investment (Stone and Bajjaly, 2008).
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TASK 4
4.1 Evaluation of methods and media used for interpretation within the heritage and cultural
industry for tourist.
Marketing is one of the important element for travel and tourism industry. Today each
and every country try to promote their tourism sector aggressively through using various media
platforms. Therefore, it is main role of higher authorities to select an appropriate medium for
promotion. To promote British Museum and The Royal Academy of Arts requires a suitable
medium which can help to aware their potential visitors about human history, art and design,
culture and so on (Tengberg and et. al., 2012). For example, they can use advertisement boards
which can show the celebrities message about the site. They can also feedback diary where
celebrities and important people can write their views.
Importance of Interpretation: It is important for the government is that to provide
specialist guide which can understand various languages and provide information and knowledge
to the visitors about the historical aspects more effectively (Timothy and Nyaupane, 2009).
Higher authorities can also use new technology which can provide picture presentation to the
visitors in to their own language so that they can understand easily.
Use of thematic technique: This is one of the important approach which van be used by
higher authorities to interpret information and knowledge to their visitors. It is a learning
approach which can help to elaborate the development of human and its history (Timothy, 2011).
Use of Media: Administration of The Royal Academy of Arts and British Museum can also use
media which is more suitable for them. These are:
 Publications: It is one of the useful medium for promoting their visitors destination
effectively. There are various magazines and publications which are specialy related with
the travel and tourism industry. They can provide brief and important details about these
sites and also provide tickets pass and discount vouchers (Tzortzakis, Anglos and Gray
2006).
 Audio and Video visuals: Audio and video visual also help to interpretation all their
important information. They can use LED monitor and provide them to relevant
information about the museum.
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 Interactive technology: The guides at the exhibitions can use some of the innovative or
interactive technologies so that people will be able to understand that what can be culture
is followed by the country.
 Drama and role play: This is an appropriate media technology which can be used by the
heritage organisations so that visitors understanding level can be increased. So, in this
manner the objectives of different people can be fulfilled.
Language level: It is one of the significant are where authorities requires to provide
guide which can easily understand various languages. For example, if a Chinese visitors visit
British Museum they provide a guide who can speak Chinese language (Yastikli, 2007).
Use of booklets: Administration also can provide guidelines books in various languages.
So they have to make proper combination of the interpretation medium such as; guide which
knows the relevant language of the visitor, give them proper brochure and visitor guidelines.
The important create the many interpretation and create the media method this is also
developing the media process. This process define the best techniques of the culture industry.
The company improving their product and their services and provide the best structure in this
organization. If audience needs are not fulfilled then their purpose of visiting cannot be
established in success manner. There are different language barriers so the manager has to use
some tools in convert the language. Along with this, media and other tools should be used in
more effective manner so that people will be able to interpret the information.
CONCLUSION
As per the above given report it has been concluded that the significance of preservation,
maintenance and management of heritage and cultural places for each and every country.
Because it can help to generate revenue and employment in the economy, so that they are trying
to attract large number of visitors through aggressive planning. This report also explain heritage
growth and development in the Tibet region and it potential conflicts in the tourism business.
The role and responsibilities of government and other organisation in the preservation of heritage
and cultural site in the United Kingdom which can contribute the national economy in order to
provide employment through hospitality, transportation, media and other services. Economy's
overall development can thereby be boosted up with considerable increase in Gross Domestic
Product of the nation on account of increased earning of foreign currency.
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REFERENCES
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Schreiber, G. and et. al., 2008. Semantic annotation and search of cultural-heritage collections:
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