Sustainable Marketing Practices for Hershey's: SWOT Analysis and Recommendations

Running head: MANAGEMENT
MANAGEMENT
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Executive summary
The report is aimed at identifying the changes that are required to be taken by Hershey’s to
determine the sustenance in the functions taken by the same as per the needs of the customers.
The report examines the potentials of the organization through a SWOT analysis and the
marketing mix of the business. The main purpose of the report is to delineate recommended steps
for the organization to bring in sustenance in its actions while expanding its business in the
markets.

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Table of Contents
1. Introduction..................................................................................................................................3
2. Marketing mix of Hershey’s........................................................................................................4
Product.........................................................................................................................................4
Price.............................................................................................................................................4
Place.............................................................................................................................................5
Promotion....................................................................................................................................5
3. SWOT of Hershey’s....................................................................................................................6
4. Sustainable marketing practices by Hershey’s............................................................................8
Micro marketing..........................................................................................................................8
Seasonal marketing......................................................................................................................8
Co-creation strategy.....................................................................................................................9
5. Sustainable strategies as recommendations.................................................................................9
6. Conclusion.................................................................................................................................10
References......................................................................................................................................11

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1. Introduction
The current business scenario demands sustainable business and marketing practices from
the contemporary business organizations. This is due to the reason that competition is much
higher in the current market scenario and it is important for the business organizations to have
innovative and sustainable marketing practices (Shamma and Hassan 2013). The more
innovative and sustainable marketing activities will be initiated by the business organizations,
the more will be the probability of gaining competitive advantages in the market. However, it
should also be considered that all the factors in the business operation should be determined
effectively prior to the initiation of the marketing activities.
Hershey’s is one of the major confectionary brands in the world based in the United
States. They are having their market presence in more than 60 countries and are considered as
one of the largest chocolate manufactures in the world. However, they operate in highly
competitive market comprising of some other global brands along with number of local brand in
different countries. Thus, they are also having the need of sustainable marketing practices in
order to enhance their business potentiality in the global market along with maintaining the
market position against the competition.
This report will discuss about the marketing mix strategy of Hershey’s in order to identify
their major elements of marketing. In addition, the SWOT analysis will be performed to identify
the positive and negative factors of Hershey’s. The sustainable business practices of Hershey’s
will also be discussed and analyzed and recommendations will also be provided.