Marketing Essentials

Marketing Essentials

Table of contents
■ Introduction
■ Evaluation of different strategies that are applied by company
■ Comparison of how different companies apply its marketing
mix to marketing planning method to accomplish its objectives.
■ Conclusion
■ References

Introduction
Marketing is basically termed to be an identification which
benefits in direction, controlling along with managing
relationships among customers and business for enhancing
their value of companies along with improving their
customer satisfaction. Marketing role basically helps in
attracting customers towards company by promoting their
product as well as services in markets for generating more
revenues. This report is based on marketing essentials of
Cadbury which is British multinational confectionery
company.

Evaluation of different strategies
that are applied by company
There various strategies that could be implemented by
company for performing out their business goals in an
efficient way. As for achieving business targets it is
essential for companies to design different marketing
plans for accomplishing their business targets within a
specific time scale. In terms of Cadbury marketing
plan of company would be designed by providing
different strategies and policies which could be used as
a terms of carrying out SWOT analysis