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HI6006 - Competitive Strategy - Airbus & SONY Assignment

   

Added on  2020-03-04

7 Pages1452 Words57 Views
Business Performance 1THEORIES BEHIND THE SUCCESS OF AIRBUS AND SONY CORPORATIONName:Institution:Course:Tutor:Date:

THEORIES BEHIND THE SUCCESS OF AIRBUS AND SONY CORPORATIONS 2IntroductionDue to increasing technological advancements, social, and economical changes, many companies have been created and developed in different global business sectors. Every company practices different set of strategies and management styles that have lead to their success in the global market (Flanigan 2016). Some of the strategies are common but have different style of implementation. This article, therefore, looks at the factors and strategies that have both affect and led to the success of two major companies mainly the Airbus and Sony Corporations.AirbusThe improving global economy has prompted the increased free movement of people, goods and services creating congestion in most of the Airports in the world (Peterson & Merket 2014, p. 24). The improvement on the airlines has won the interest and curiosity of many airlinescompanies and mostly the Airbus. Airbus is a multinational company that was born after European aerospace firms came together with headquarters in both France and Netherlands. The company designs manufacture and sell both civil and military aeronautical products in the whole world. Airbus grew through using new technologies that have reduced fuel consumption concerning cost and burn, reduced noise and emissions and the management style as illustrated below.Good Customers service has been the mains company’s objective. The Airbus Company has concentrated on listening to customers’ needs and concerns thus collecting more knowledge on various aspects (Peterson & Merket 2014, p. 25).. Through this, Airbus is able to maintain itscompetitiveness in the market by being more efficient, effective, and responsive in service delivery. The company developed a program known as” power eight” that aims at restructuring

THEORIES BEHIND THE SUCCESS OF AIRBUS AND SONY CORPORATIONS 3the organization and production systems with the goal of integrating the Airbus into the new industrial society.The chain of value developed by the company has taken into account both the backward and forward channels such as the source of all raw materials and the consumer of the end productand service. The value of chain shows that both the airport and the customers are the main influencer of the company indirectly by providing the infrastructure and demand aspect respectively, while the bulk-buyers like the aircraft leasing enterprises form the suppliers. Therefore, it is very critical to forming a long-term relationship and strategic union to increase the number of customers and suppliers.Airbus has strategic management system known as a “Transformational Process” that consists of four “I’s.” They are integration, innovation, improvement, and internalization (Peterson & Merket 2014, p. 26). The integration aims at bringing together all the stakeholders such as the leaders, customers, and suppliers to create an integrated culture within the company. The innovativeness drives the company to come up with newly developed airlines to replace the older ones and can serve different aspects such as cargo used for carrying loads and passengers crafts. The improvement strategy addresses on the customer feedback to eliminate any obstacles and challenges faced to improve in service delivery.SonySony is a Japanese company began in 1946 by Akio Morita as an electronic shop in Tokyo (Zhu & Wang 2017, p. 3794). Sony is a semiconductor corporation that engages its business through four main components that are audio-visual, electronic, information technologyand communication products. Sony has been successful due to its progressive innovativeness of

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