Comprehensive Evaluation of Global Business Strategy of Etihad Airways and Emirates Airlines

This presentation evaluates the global business strategies of Etihad Airways and Emirates Airlines. It includes an overview of global business strategy, an overview of the business ventures of both airlines, critical evaluation of their strategies, and recommendations for improvement. The presentation suggests that both airlines should implement low-cost leadership practices and core competency practices to improve customer relations in globalized markets. It also recommends that they undertake strategic alliance joint arrangements to empower their objective of global business strategy.