Employee Motivation and Organizational Culture

Running head: BUSINESS RESEARCH
Business research – Literature review
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Contents
Introduction......................................................................................................................................3
Literature review..............................................................................................................................3
Conclusion.......................................................................................................................................9
Research questions...........................................................................................................................9
Questionnaire survey.....................................................................................................................10
References......................................................................................................................................16

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Introduction
From the literature review, a wide and extensive research has been conducted for determining the
ways of creating a good organizational culture and how can it create positive impact on the
motivation of employees and drive their performances largely. Based on the evidences provided
by various researches such as Hofstede (1980), it could be understood that the economic or
financial performance of the company depend upon the creation of an organizational culture
(Hofstede, 1980). The culture of organizations differ and thus the efficacy of the organizations
might also be different, which could result in traits based on the benefits obtained through
competitive advantage. Within the dynamic world, it is important to focus on the motivation and
encouragement of employees and make sure that they are kept satisfied by fulfilling their needs
and requirements properly. Following an appropriate culture within the organization can help in
responding to the changes in a consistent manner and fulfill the demands and preferences of
customers to satisfy them and make them perform to their potential. The organizational culture
that has been considered by McKinnon (2003) is the supportive culture, which is considered as
an effective tool for motivating the employees to work harder and bring out enhanced production
level (McKinnon, et al., 2003). The literature review section will include all the necessary
aspects of culture within organization and also how it creates positive impact on motivating the
employees and their performances who are working within the supermarkets in Australia.
Literature review
A large number of researches followed by gathering evidences reading the diverse issues related
to organizational culture have been done. The literature review section includes all the stages of
maintaining a good organizational culture, the psychology of culture and impact created by

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maintaining a good culture on the performances and motivation level of employees working in
supermarkets of Australia (Sheridan, 1992). In the previous years, researches have been done
though considering the importance of organizational culture and its impact on the performances
of employees, still it is considered as one f the most debated topic in researches. The researchers
have tried their level best to find out the link between culture and motivation, performances and
production of employees. The surveys are done along with distribution of survey questionnaires
to customers to gaining their feedbacks an responses regarding the impact of culture of
organization on performances and motivation of employees. Here, Australian supermarkets have
been considered for conducting the research efficiently and understand the cultural impact on
enhancement of employee performance and motivation (Hartog and Verburg, 2004).
Organizational Culture and Motivation Factors
The culture maintained within organizations can help in maintaining common values and beliefs
that are needed to be followed by the employees to form their behavioral patterns. Gordon and
DiTomaso (1992) stated that the culture of organizations indicate the process of allowing human
mind to think for differentiating the members of one group from another group. The factors of
motivation are manageable through development of good organizational culture and for
accomplishing the desired goals and objectives with ease and effectiveness (Joo and Lim, 2009).
The various motivational factors are appraisal, monetary and non-monetary rewards provided to
them, incentives, growth scopes social security as well as authoritative positions offered.
Previously, researches have been conducted considering the supermarkets in Australia such as
Woolworths and Aldi. Both these super markets have adopted good organizational culture and
thus the retention rate of employees have increased too with lesser turnover (Ismail Al-Alawi,
Yousif Al-Marzooqi and Fraidoon Mohammed, 2007). The presence of good culture has